Study Participant

In order to conduct the research, the researcher needed hundreds of respondents; this gave them
a wide range of options from which to choose. Since the questions in the survey and interview were
largely focused with the customer's perspective, the research chose customers as its respondents
since they would be the most straightforward to respond to. This was only available to customers
who had an understanding of prices, and by assisting them in clarifying their understanding, it
helped them decide what they required. This also has benefits for a large number of companies and
entrepreneurs.

We utilized stratified sampling because it was appropriate for our study and useful when a
community comprises a variety of subgroups and researchers want to be certain that the sample
includes them all. On the other hand, stratifies the population according to shared criteria that we
use in our data survey, such as age and gender. The researcher needed to look for guidelines in
order to have an easy way to conduct the study; doing so would help them do it properly and
minimize difficulty with the task; searching for articles would help the researcher have a great start in
the study and have support details to make it; for the respondents, it also benefited them by knowing
the answer of their perceptions, and it helped their understanding to the researcher to have
perspective to think critically. Both individuals and researchers will benefit from this method, which
supports the study.

Inclusion Criteria:
*Age 10 above
*Male and Female
*Individuals that purchase product
*Individuals possess their own knowledge of prices
Exclusion Criteria:
*Individuals who are just workers at the establishment
*Not a Customer
*Individual who are just buying product but don’t have perception on it
Withdrawal Criteria:
*If you don't wish to be interviewed, simply inform the researcher.

The study was conducted at Davao City National High School F. Torres Street. Davao City
National High School, also known locally as "City High", is the largest public school in Davao City
and one of the largest in the Davao Region, Philippines. This area is connected to the conduct of
our study which is all about the topic entitled "Customers' perceptions of prices on needs". While
other groups of senior high students are assigned to their different research topics. In this school it
helped us to carry out our research because of finding some related and similar topics through the
library.

Since the study is focused on customer perception, neither a personal interview nor an online
surveys were utilized because doing so would have allowed researchers to learn more about a
variety of topics, such as how other people will respond to the question, as well as this can help
researchers to fill some gaps in the research.

Since it's all about perception, interview is very helpful because through interviews we can
determine people's reaction and understanding. Using an interview is the best way to have an
accurate and thorough communication of ideas between you and the person from whom you're
gathering information.
When combined with the descriptive data from the executive and focus group interviews, the
observations and insights provide a framework for speculating about the concepts and their
relationships.
Its study comprises of the survey questionnaire and collected data by simple random sampling
from 197 university students in 2004 and after doing lot of tests and analysis the researcher
confirmed that there is a positive relationship between product quality and the consumer purchase
intention.
According to Tsiotsou (2005), studied the product involvement and overall satisfaction on
purchase intention. Its study comprises of the survey questionnaire and collected data by simple
random sampling from 197 university students in 2004 and confirmed that there is a positive
association of product involvement with the consumer purchase intention. This helped us in
developing our hypothesis.

According to Tariq, Nawaz, and Butt (2013), A cross-sectional study is a type of research design
in which data is gathered from numerous people at one time. As was used where the data is
gathered from many people. Moreover, it was published by TextRoad Publication. The term
"exploratory research" in this study refers to a type of research methodology that focuses on
examining understudied research topics. In order to fill the gap left by the absence of published
works at the time, Valarie A. Zeithaml (2014) conducted her own research. Furthermore, the
American Marketing Association received the data from in this study.

V. Zeithaml (2014) claims that in order to collect information for her study, she conducted
interviews with a wide range of businesses and people. In order to get more specific information
from the interview subjects and close any research gaps, she used open-ended questions. In order
to complete the research, she also obtained some material from previously published articles, which
helped her have a map for her journey. Due to this, the researcher used their methodology,
guidance, and clear direction to create this research.

The study intends to provide information on the cost of necessities around the world to
businesses, consumers, and other stakeholders. It instills a way of thinking about choosing the right
product every day, which aids businesses in identifying their weak points and bolstering them in
order to have long-term success. This has advantages on all sides, but it depends on whether you
consider its drawbacks to be disadvantages for the general public, who are given the initiative to
make wise decisions as co-consumers when purchasing necessities and save money at all costs.
Since prices are rising at this time, most of the responses researchers receive are focused on
inflation and why it occurred. Inflation primarily affects entrepreneurs because it makes it difficult for
them to attract customers, has a negative impact on their finances, and may even cause their
businesses to fail.

The researchers came up with the topic, but it was restricted to business, entrepreneurs, and
consumers' perceptions of product prices. Researchers play an important role in this position since
they want to help customers understand the costs of a certain product. The researchers also
conducted customer interviews to better understand their thoughts.

In order to perform the study, the researcher used Google to look for an article on the subject.
Additionally, the researcher spoke with customers in order to get their perspectives on the study's
objective. Due to the difficulty of the topic and the lack of recent works, the researcher found it
challenging to find a topic that was related. It was difficult for the study to analyze each respondent's
response since some respondents' answers to the same questions differed so widely from one
another.

Case studies were selected as the research approach because they have the ability to be utilized
to explain, analyze, evaluate, and comprehend a variety of aspects of a study issue. The study's
focus is on consumer perception. The researcher in this study employs this methodology to evaluate
data that was discovered by other researchers and supplied by the client in order to progress their
own research. Since it was Online Questionaire, the researcher needed to analyze the data that the
respondent provided in order to determine whether the individual was a customer in order for the
question to be answered. In order for the study to be successful and guarantee its originality, the
researcher must adopt a specific mindset. Additionally, in order to clarify the purpose of the
research.
 Interviews with participants are necessary to obtain their perspectives for the study. This also
helps the researchers use the research effectively and carry out the study. Students utilize the
article to help them learn more and get depth so that they can conduct the study simply since the
researchers are students and need assistance because it is a difficult task. The writers who are
researching the same subject as the student's study, as well as those who took part in the interview
and assisted the researchers in achieving this goal, are appreciated by the researchers.
Additionally, this study can aid individuals who want to do future research using the same method.

The study's goal was to complete a study on consumer perception, which was challenging to
achieve but was nevertheless completed by the researcher, who is also grateful to the participants
and the authors who are reliable to the study. Analyzing the genuine responses from a few
respondents who gave a variety of answers to the research problem, some of which were negative,
is challenging because many of them are primarily related to the topic the researcher asked about.
Due to the researcher's explanation, some respondents were not pleased to learn that the price of a
certain product was rising because the price of the raw materials had also increased, and some of
the respondents were also experiencing financial difficulties.