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Resources for Entrepreneurs to lead on

When people think of content analysis, they frequently think of conceptual


analysis. A concept is chosen for analysis, and the study entails quantifying
and counting the concept's presence. The primary objective is to look at the
frequency of chosen terms in the data.

Entrepreneurs may get funding in the form of angel investors and venture
capitalists if they are willing to forfeit some of their ownership stake in their
company. In addition to funding, these kinds of investors also offer advice,
mentoring, and contacts.

 When coding for the existence of a concept, the researcher would count a
concept only once if it appeared at least once in the data and no matter
how many times it appeared.
 When coding for the frequency of a concept, the researcher would count
the number of times a concept appears in a text.

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