Consume Content Across Multiple ANALYSIS

Interviews, open-ended inquiries, field study notes, chats, or really any instance
of communicative language could be sources of data (such as books, essays,
discussions, newspaper headlines, speeches, media, historical documents).
Various textual genres may be examined in one study's analysis. The text must be
coded, or divided into manageable code categories for analysis (i.e., "codes"), in
order to study it using content analysis. The codes can then be further divided
into "code categories" to further categorize the data after the text has been
coded into code categories.

 Identify the intentions, focus or communication trends of an individual,

group or institution
 Describe attitudinal and behavioral responses to communications
 Determine the psychological or emotional state of persons or groups
 Reveal international differences in communication content