The business environment can comprise features such as: users and dealers; its

rivalry and proprietors; advances in expertise; decrees and administration activities;

and marketplace, communal and financial drifts. In order to achieve the
organizational goals it is necessary to define the organisational purposes first. This
will help the company define the proper strategy of the business operation. The
business environment affects the organizational behaviour in various situations like
pricing, production; national and international trade and so on . This assignment
explains how the business environment affects the business operation of the British
American Tobacco Company. It is the second best tobacco company after Phillip
Morris in the world.