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No . [5363]-104

B.C.A./B.B.A. (CA) (Sem. I) EXAMINATION, 2018


BUSINESS COMMUNICATION
(2013 PATTERN)
Time : Three Hours Maximum Marks : 80
N.B. :— (i ) Answers any five questions.
(ii ) All questions carry equal marks.

1. What is Written Communication ? Explain merits and limitations


of Written Communication.

2. Define Art of Listening. Explain Barriers to Listening.

3. What is Business Letters ? Explain in detail essentials of Business


letters.

4. (a) Write a circular letter to their clients from M/s Akash &
Company, Dhule for shifting office in new place.
(b) Write a complaint letter to Rakesh Electronic Limited, Mumbai
for sending wrong goods.

5. What is Non-verbal Communication ? Discuss advantages and limitations


of Non-verbal Communication.

P.T.O.

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6. Distinguish between Telegram and Voice mail.

7. Write short notes on (any four) :


(a) Process of Communication
(b) Contents in Report
(c ) Layout of business letters
(d) Contents in Job application letter
(e) Sales letters
(f ) Overcoming Barriers to Communication.

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