Descriptive research answers the question who, what, when, where and how (Shields et al., 2013).

The
data description in this kind of research is factual, accurate and systematic. Social media continues to be
an integral part in the lives of Filipinos who have increased access to the internet via mobile devices.
And of course, we can say that we remain as the social media capital of the world. Social media
penetration up from 32% to 40%. (Social Media Stats of the Philippines 2015 from wearesocial.sg) The
popularity of social networking in the Philippines can be traced in the Filipinos' culture of "friends
helping friends. (Social Networking in the Philippines 2010). Schools and universities may promote the
academic usage of SNS by giving or submitting assignments through them instead of using syllabus
management systems such as Moodle (Kirschner & Karpinski, 2010). Rouis, Limayen, & Salehi-Sangari
(2011) Examine the impact of using Facebook on undergraduate students' academic performance at
Lulea University of Technology in Sweden in relation to their personality attributes. Junco R. (2012) look
into the impact of Facebook as a social media platform academic performance of students in classes. Ul
& Chand (2012) The use and popularity of a well-known social media network among university students
was explored, with a particular focus on gender differences and the impact of the chosen social medium
on academic achievement. Hamat, Embi & Hassan (2012) The use of social networking platforms by
undergraduate and postgraduate students in Malaysian higher education institutions was investigated.
Negussie & Ketema (2014) It was also looked into whether utilizing social networking sites while using
different devices had any effect.