Media

Mass media provides information on television, radio, cinema, newspapers, and magazines etc.
The term medium (the singular form of media) is defined as one of the means or channels of
general communication, information, or entertainment in society, as newspapers, radio, or
television.

Origin of media in Pakistan:

The media in Pakistan dates back to pre-partition years of British India, The conservative
newspaper, Nawa-i-Waqt, established in 1940.

The newspaper Dawn, founded by Muhammad Ali Jinnah and first published in 1941, was
dedicated to promoting for an independent Pakistan. In a sense, Pakistani print media came
into existence with a mission to promulgate the idea of Pakistan.

Launched on 14 August 1947, Radio Pakistan started with the national Mission of raising
awareness among the masses. Till date, Radio Pakistan continues with its Objective to serve as
a credible and effective medium to promote Pakistan as an enlightened and progressive Islamic
country both at home and abroad.

Conceived as early as 1956 and formally launched in 1964, Pakistan Television (PTV), the
state-owned TV channel has been serving the nation for over five .

 General Ayub khan:

When Pakistan was in the grip of its first military government (1958-69) headed by General Ayub
Khan.Some political parties started publishing their own newspapers and magazines in the
second half of the 1960s.The first step in introducing media laws in the country was done by the
then military ruler and President Ayub Khan who promulgated the Press and Publication
Ordinance (PPO) in 1962.

 Zia-ul-Haq:

When the third military government (1977-88) replaced Bhutto, it immediately imposed media
censorship. Over-lorded by a self-professed Islamist general, Ziaul Haq, the state intended to
control private news media, radio and state-owned newspapers – in order to effectively
depoliticize and Islamize the society.More draconian additions were made to the PPO during the
reign of General Zia-Ul-Haq in the 1980s.

 Pervaiz musharraf:

Most of the private media in Pakistan flourished under the Musharraf regime.Pervez Musharraf,
imposed no restrictions on the media, and within three years of coming to power, he allowed
private news channels to become operational in the country.Pakistani media was free like never
before.
  First wave of liberalization:

It was with the return of democracy in 1988 that the first wave of media liberalisation started.
Pakistanis who could afford to have satellite dish antennas could access many international
television channels including BBC and CNN. The state-owned (PTV) also started to allow the
airing of programs produced by private production . Pakistan’s first privately-owned FM radio
station, too, was set up during this era.

 Second wave of liberalization:

The second wave of the liberalization of started in 1999 – under the era of General Pervez
Musharraf – and continues till today, though, of course, with a lot of hiccups. It has led to the
setting up of around 30 news-focused TV channels, and around 150 FM radio stations, all in
private sector.

Sailent features of media:

 Pakistan has a vibrant media landscape; among the most dynamic in South Asia and
world.

 Majority of media in Pakistan is privately owned. Pakistan has around 300 privately
owned daily newspapers.

 To a large extent the media enjoys freedom of expression in spite of political pressure
and direct .

 Reporters without borders in its 2020 Press Freedom Index ranked Pakistan number 145
out of 180 countries based on freedom of the press.

 In media Television is the main source of news and information for people in Pakistan's
towns, cities and large areas of the countryside.

Problems:
Social media is both, good and bad. It has actually changed our lives in many ways but Like
everything else, it also create lot of problems.

1. High level of inaccuracy:

Everything shown on media is not accurate. Inaccuracy usually cause

misconception,propaganda which raise different problem in society.

2. Sensationalism:

Exaggeration of every news make a story more sensational like murder case,accident etc are
usually sensationalize to gain views.
 3. Media addition:

Addition with Mobile,TV can create a lot of physical and mental issues.

4. Manipulation;

Media has the power to influence or manipulate a person opinion and make it completly
opposite.media can make a lie look like truth.

5. Health disorder:

Media is the reason of depression, anxiety and it is proved by research studies.Along with
physical it also affect pysclogical and mental health

Future of media:
Pakistan’s media landscape has changed beyond recognition between the first and twentieth
year. The future of media is continuing to turn to digital media for entertainment, news, and
business, which translates to major opportunities for businesses. As the audience for online
media grows, so do the number of platforms.

Pakistani media in future can be helpful for someone or useful for other.In term of growth we
can see the advancement in technology and media from now and in future it will either create
miracles or destruction.

Media can be more helpful in future if all the rules and regulations made for media is applied on
it and every organization and person related with media work according to the law and make
media transparent then it will help to save our future from rumours,
propagandas,misinformation or any lie.