LITERATURE REVIEW:

Author Title of the Objectives, Outcome or Gap Identified

Findings
Study
HOCHAND Advances in Focused on the cognitive and Customer
ROOK (1985) consumer research emotional response which preference
experienced by the consumer during
purchase.
GOODEY & Management Examined that Manufactures and Importance of ads
ABRATT decision and the retailers in the industrialized in selling.
(1990) economics countries spend large sum of
amount on personal ad and the
promotion to increase the sales on
merchandise through “preferences
buying “. In-store stimuli hold true
across culture.
PIRON (1991) Association Preferences purchase is a Effects of new
phenomenon that are started trigger updates or trends
for consumer the consumer and he demonstrated in purchasing
research about how the new updating
improves over the
previous buying procedure
Et al Individual Determined that gender and the Effect of societal
DITTMA difference in societal group effect on preferences group on
R (1996) buying buying of instrumental and free time preferences
items which projects their self-
determination and
action.
Wood Influence of Declared that economic and the Effect of cultural
lifestyle and cultural factors of person such as factors on
cultural factors in low-down level of the house hold preferences
on returns indulger
into spontaneous purchase
consumer
preference
HAUSAMA Journal of Explained preference buying is Customer
1
N (2000 hedonic need predominately preference
consumer
motivated by the achievement of
marketing
advanced wants and needs which
are termed under the
Maslow’s Motivational needs

2
LEE& Journal of consumer Examined in the aspects of Individualism is
KACCE psychology intellectual perspective, the the more
N (2002 hypothesis of individualism and independent in
collectivism give important insights greater
about consumer’s preference preferences
behavior. purchase.
WONG Consumer impulse Describe the experimental and Customer
buying and in store informative aspects of point of preference
AND ZHOU stimuli purchase (POP) triggers the inner
(2003) motives to buy the particular
products
WANG (2005) Preference of the Examined the preference of the low cost with low
customer towards customer towards products in the E- quality product
products in the E- commerce, accordingly he will satisfy the
commerce, concluded that the customers are customer
visiting the E-commerce market
frequently to purchase the product
because the customers are
preferring the fake products as the
some products are used for short
duration.
MOORES Attitude of the Studied the buying attitude of the Difference in
customer towards customer by taking sample of both customer attitude
& CHANG buying male and female customer and in making
(2006) concluded that female will show purchase
positive attitude to make purchase
of products in online market than
male
SINGH Young People’s Examined that the shopping shopping
Consumer preference of the teenagers and preference of the
AND KAUR Identities found that the sensory stimulus such teenagers
(2007) as melody tune, enjoyable aroma of
the products play a significant role
in determining and shopping of
individuals and set off
3
 buying activity.
FURNHAM Customer Studied that customer preferring Customer
& Experience and showing positive attitude preference
VALGERISS Assessment towards the counterfeits products so towards the
O N (2007) that it helps to understand that the
customers are providing more counterfeits
importance to the products
money.

4
RADHA Customer Studied the various factors Effect of
preference influencing the buying decision of demographic
& Measurement the customer, so they concluded that factors on
SHYLAJON the purchasing of products depend preferences
(2007) on demographic factors of the
customer and the branded product
influence the customer to
purchase the products.
HARMANCI Journal of product Recommended that uphold of the Customer
O UGLU and brand preferences behavior triggers and preference
(2009) management performance of novel goods,
managers might emphasis on
enthusiasm and wide variety of
products helps in their
promotional activity.
PATHAK Service quality, Studied the customer preference on Importance of
customer selecting products in retail store, by service
& TRIPATHI satisfaction, and their study they concluded that
(2009) customer value: A customers are more concentrate on
holistic the service which are provided by
perspective the retail store, so according to the
quality, verity of selection and
service they visit the
retail store.
BASTIN AND Impulse buying Examined that the in-store Importance of
YU (2010) behavior ambience and the layout and design, store layout
promotional strategy used in the
store helps to attracts more purchase
in preferences
category.
KHALIFA System design Experimented cognition of Customer
AND effects on online consumers moderates the relations preference
preference buying among preference purchase and towards online
SHEN (2012) actual list of unplanned buying. shopping
.