‘SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT oF BACHELOR OF BUSINESS ADMINISTRATION re [a] mn) Gs’ ‘SUMMER TRAINING PROJECT REPORT oN Deciding marketing strategy of fitness training course and brief study on Fitness industry ‘Submitted By: Anurag Mishra Enrollment No.: 01224001720 Batch:2020-2023 INTERNAL GUIDE EXTERNAL Name: Name: Designation: Assistant Professor Designation: Trinity Institute of Professional Studies Affiliated To Guru Gobind Singh Indraprastha UniversityCERTIFICATE of the Internship DOJO ‘SPORTS contd posta ntl togh work antes andl bea ctTO WHOM SO EVER. MAY CONCERN This is to certify that the project work on “Deciding marketing strategy of fitness training course and brief study on Fitness industry” completed at ‘DOJO SPORTS” is made by Anurag Mishra,BBA,2" SHIFT Enroll no._01224001720 is an authentic work carried out by her under guidance and supervision of Ms Parul Maam The project report submitted has been found satisfactory for the partial fulfillment of the degree of Bachelor of Business Administration. Internal Supervisor Signature NameACKNOWLEDGEMENT It is in particular that | am acknowledging my sincere feeling towards my mentors who graciously gave me their time and expertise. They have provided me with valuable guidance, sustained efforts and a friendly approach. It would have been difficult to achieve the results in such a short span of time without their help. | deem it my duty to record my gratitude towards the External project supervisor Name and Internal project supervisor --Name--- who devoted her precious time to interact, guide and gave me the right approach to accomplish the task and also helped me to enhance my knowledge and understanding of the project: Name: Anurag Mishra Enroll.: Jo 01224001720 Course: BBA(G) 5 semester 2” shiftDECLARATION Thereby declare that the following documented project report titled “Deciding marketing strategy of fitness training course and brief study on Fitness industry” completed at ‘DOJO SPORTS’ is an original and authentic work done by me for the partial fulfillment of Bachelors of Business Administration degree program at “DOJO SPORTS” | hereby certify that all the Endeavour put in the fulfillment of the task are genuine and original to the best of my knowledge & | have not submitted it earlier elsewhere. Name; Anurag Mishra Course/sem: BBA(G) 5" SEMESTER 2” SHIFT Enroll .No: 01224001720Table Of Content S.NO. Particulars Page No, L Chapter-1 (Introduction & Literature Review- Topic, Industry & Firm ) > Introduction > History { Theoretical concept about the topic such as importance, Functions, Types Roles) etc. Chapter-2 (Research Objectives & Methodology) > Research Objective of the study > Research Methodology > Research Design Types of research design > Data Collection Sources of data collection(Primary & Secondary) > Sampling Design Population/Universe Sampling Unit Sample Size Sampling Area Sampling technique > Sampling Instrument (Questionnaire) No. of Questions Types of Questions Rating Scale (if used) Chapter-3 ( Data Processing, Analysis & Interpretation) > Data processing > Analysis of the problem under study > Interpretation of the result Findings Limitations Suggestions & Recommendations ‘Conclusion. Bibliography ‘AnnexuresCHAPTER 1 : INTRODUCTION (Introduction & Literature Review)Executive Summary ‘At DOJO, they make fitness fun and easy. They have best-in-class trainers & offer group workouts ranging from yoga to Boxing. Their workouts can be done both at a dojo center and at home with the help of do it yourself (DIY) workout videos. Dojo.fit uses the best in technology to give you a world-class experience. You can book classes, follow workout videos - all with the click of a button from the Dojo.fit app or website. Using networks and online research, identify and qualify new sales leads. Follow up on any sales leads, clearly providing pertinent facts. Use telephone, email, and internet contact to build and maintain strong connections with new and existing partners. ‘* Become a product expert and be able to effectively present the company's items to current and new customers.Meet sales targets and KPIs on a weekly and monthly basis. '* Attend conferences, meetings, and industry events on behalf of the company. ‘As an intern, | was responsible for © Creates long-term value for a company through customers, markets, and partnerships. '® Focuses on expanding the company — then investigate possible growth prospects, then assist and supervise their execution. ~My first task was to conduct research on gym business , their starting investment , monthly operating cost , return on investment , return on investment , digital marketing vs offline marketing , best gym management software , benefit of partnering with fitternity and cultfit, “My second task was to conduct SWOT analysis on humans of bombay (include revenue model) and the deadline is for three days. “My third task was to find the top 20 real estate content creator on youtube and the deadline was for two days Dojo: Health And Fitness Programs “Fitness is something that can offer some respite in the middle of the rush and bustle of our daily lives.” DOJO sports has grown to become one of the best exercise solutions in the country, and it has had its own remarkable story. Fitness encompasses not just physical strength but mental stamina. Curefit chains assure a digitally-driven ecosystem that connects three parts of a person’s physical fitness, healthy and fresh food, and mental strength development through meditation. They've created comfy sportswear, which is key to have for any type of training. > Make health easy Through their products and services, they want to enable people to significantly improve their overall health, reduce the risk of lifestyle diseases and enable a long, disease free life. > Curefit focuses on lifestyle changes Dojo delivers a one-of-a-kind programme to its customers with the ultimate purpose of making 2 living a healthy lifestyle simple and enjoyable. It teaches you how to employ the greatest physical routines to achieve your fitness goal while adding a dash of fun to make them seem more like life recreational enjoyment than work. It informs members about the 10healthiest, most nutritious, and delicious foods to eat and yoga and meditation techniques for stress relief and improved mental health > Dojo versatility innovative programs According to Crunchbase, Dojo listing falls under five different categories. It's a healthcare company that provides fitness advice, education, and products. It functions as 2 wellness resource for anyone interested in learning more about how to improve their physical and emotional health. It helps with weight loss , and is an Indian-based startup. > Dojo self change programs Dojo has established itself as a model unlike any other by mixing a variety of modern, conventional, and holistic fitness regimes like yoga, Zumba, weight training, and a functional fitness model by bringing as many people together as possible. > Yoga startup programs Dojo was acquired again on July 19, 2017, roughly four months after its takeover. Tit Purchased a1000yoga, a fitness firm, during his stay. The health enterprise, based in Bangalore, Karnataka, India, is a teaching tool in the mental and emotional well-being sector of the healthcare industry. Its goal is to educate people about yoga’s concepts and practices, > Mental health programs Dojo bought yet another company in Bangalore, Karnataka, India, on November 20, 2018. Seraniti was the company’s name. It’s an all-in-one mental health platform. Dojo's strategic move aided the company’s strength and prosperity in two ways. It reduced competition by absorbing other companies through ownership and expanded Dojo's product and service offerings. > Fruit juice as a source of minerals importance programs Dojo announced the acquisition of Rejoov on April 12, 2019. It is a corporation that provides renewing health support, as the written name suggests. It's a privately owned company based in Bengaluru, Karnataka, India. It specialises in extracting juices from vegetables and fruits using a cold-pressing technique. Rejoov will add items that are more in line with the health and wellness industry's consumables. It gives Dojo's products and services a new dimension. u> Dojo all in one sports activities program Mind.fit, Cult.Fit, Eat.Fit, and Care.fit are the four business verticals that Dojo presently has. Dojo offers subscription plans in which users can choose from one of four options or all four. dojo offers physical health programmes like Zumba, yoga, weight lifting, martial arts, and boxing, while Mind.fit offers mental wellness activities. Eat.fit provides calorie-counted meals to help you on your weight-loss or weight-gain journey. Care.fit connects you with qualified medical providers. PROJECTS; > Dojo sports: Health And Fitness Startup Changing The Industry With Innovation “Fitness is something that can offer some respite in the middle of the rush and bustle of our daily lives."Dojo has grown to become one of the best exercise solutions in the country, and it has had its own remarkable story. ‘Aksha bhavkar , shared a vision of promoting intelligent health and fitness across the country, Dojo has created a one-of-a-kind fitness model to meet the needs of Indians. One’s way of living determines one’s fate for the day and for the rest of one’s life. In whatever form you choose, exercise is key for a person’s health.It’s no surprise that “if someone is in fine fettle, it would have surely been cured with which they settled” in a few years. 2Although India has long been a rich country in terms of physical fitness and other mental health practices, the focus on this area has waned over time due to people's increasingly hectic schedules. It only took one bright eye to discuss and develop something out of this “elephant in the room” since it is key to prioritise health in life so that every money generated is spent wisely on quality time rather than health checkups and medications. Dojo chains stand out as one of the consumer-friendly solutions that examine consumer behaviour and cater to the absolute need for the health of people today, mainly in the metropolis, where stress and anxiety levels are quite high and are rarely spoken. > Creating effective consumer health and wellness plan Physical and Digital delivery of fitness sessions, dashboards for monitoring usage and trends, mass engagements to boost team spirit and morale, mental health and nutrition consultation, all contribute to overall health and wellness. Fitness experts believe that health and wellness are very personal, “we can’t force people to do just one thing.” Each individual needs to work along with an expert to see what works best for them. As a consumer, organizations can equip employees with a portfolio of activities to choose from and give access to experts who can help them unlock health and wellness plans most suitable for their specific needs. For instance, dojo provides organisations access to a vast pool of resources like trainers, therapists, ete who are aligned to the consumer wellness delivery. There are multiple product features like dashboards, scheduling engines etc that experts have readily available that drive better results. The experts are aware of the newest trendsin the health and wellness space so you get the best programs. While talent leaders steer the change journey towards a healthier and happier workforce, experts assist each ‘employee to arrive at that goal Further, the combination of digital and physical wellness plans is required to tackle the Uncertain challenges that unpredictable virus breakouts and lockdowns may bring in. This hybrid model of delivery ensures consumer and employer wellness and fitness needs are addressed without compromising their health to the virus. To tackle the challenge of low engagement, the consumer can leverage the plethora of content available on platforms like dojo. “Regular and updated content keeps employees’ interests piqued,” Lastly, digital solutions enable the leaders to get insights on what's working for their ‘employees to create the most relevant wellness plans for them.With a comprehensive and hybrid approach, subject-matter experts onboard, and people insights, organisations will be able to create more impactful consumer health and wellness plans. tt is time for consumers to explore how they can leverage available solutions to nurture a healthier and happier workforce. > Accure for body and mind Technology, training will form the core of Dojo's offering. The company differentiates itself by addressing preventive healthcare through a combination of engagement, coaching and delivery through online and offline channels.Mind.fit which concentrates on mental well being combines yoga, meditation and breathing exercises as well as psychology. The aim is to help reduce stress, improve focus and better sleep quality of the customers. Dojo also has a health food vertical Eat fit that offers calorie counted balanced meals created by a panel of nutritionists and chefs. The model involves delivering these meals to offices and homes.CureFit is not the only firm betting on the countrys fitness and wellness market. For instance, Bengaluru-based 2mpower Health Management Services (GetActive) provides a unique employee wellness and engagement platform for enterprises such as Cisco, GE, IBM and Accenture. It aims to improve the health of employees through gamification of various aspects of wellness and via competitions and peer-to-peer challenges.It would do this through offering health foods, diagnostics and insurance products beyond its digital nutrition and fitness services portfolio. The company also said that it planned to use the funds to further improve its artificial intelligence and data science capabilities. 6> Fitness Xtended projects Both boAt and dojo are on 2 journey to bring a revolutionary change in the fitness industry ‘and have initiated this at-home workout program to engage with people and illustrate the importance and joy of fitness and healthy living. This partnership emphasizes the beauty of performing fitness along with accurate tracking and the impact that it can have when done together. The program provides exclusive fitness videos on boAt’s Crest App that can be accessed by anyone who owns select boAt Smartwatches. The content is also available on the Dojo App. The program includes two phases of 3 weeks each and will cover 24 sessions over six weeks. With accurate tracking of vitals through the boAt smartwatches, users can not only work out but understand and measure their progress. boAt smartwatches have 700+ active modes, and every workout that will be done can be tracked based on that mode. Users can track their heart rate, calories burt, $p02 levels, and count steps via pedometer and more and as well as track their workout progress throughout the program. 16‘Sugam thale , Growth and Business Head at dojo said. “We have always emphasized the importance and value of fitness. To bring about a shift in people's attitude towards fitness ‘and make India a healthier country, we are happy to engage with our audience in creative ways. This partnership with BoAt is a new approach to influencing people about fitness, with the power of accurately tracking the vitals so each of us can understand our unique bodies better and find the best way to stay fit and healthy."Going forward both brands plan to come Up with more unique content and initiate various promotional activities on digital under the ‘Fitness Xtended’ campaign to reach a larger audience © Objective and organizational goals At Dojo sports, they strive to keep you fit & healthy through a range of holistic offerings that include fitness and yoga, healthy meals, mental wellbeing, and primary care. Now anyone can now stay healthy from the safety of their homes with just a single app that helps you to #BeBetterEveryDay.The Founders were clear about their target consumers. It was a ‘Regular person’ and not a ‘bodybuilder’, who required specialized equipment. They believed that to uvmaintain good health, a person needs to do some physical activity, eat at least a few healthy meals daily, sleep well, and go for regular health check-ups. In 2016, Dojo was launched initially post the acquisition of two Bengaluru-based fitness studios. The studios of Dojo offered a variety of group workout routines designed around Boxing, Zumba, Kettlebell workouts, Dancing and Yoga, and Strength and Conditioning to make the workout fun and enjoyable. Trainer-led group sessions at Dojo enabled its members a space to socialize with each other. These sessions also facilitated members to perform their workouts by observing each other. > Eat healthy In 2017, with the acquisition of Kristy’s kitchen, a health food start-up, and Opinio, a hyperlocal food delivery start-up, it set up its food vertical. Eatfit offered a subscription-based healthy food delivery service. The food was cooked within strict calorific values in cloud kitchens set up across the city and delivered directly to consumers. A good ‘amount of Eat-fit revenue came from Dojo customers with the app using the data collected to suggest healthy food alternatives to its members > Mind fit Dojo again chose the Acquisition route to enter the Yoga and mental health vertical. Dojo acquired the yoga studio ‘1000yoga’ in 2017 and rebranded it as Mind.fit. Mind.Fit was offered as an extension of its doj.fit service. The founders believed that anyone from the age group of 18 to 80 years is a potential member of Mind.Fit, So, in the long term, Mind.Fit might outgrow dojo. However, Capex-wise, itis relatively small ‘as compared to dojo,, as it's much easier to find space for Mind.Fit. Also, given the Popularity of Yoga in India, Mind.Fit can also enjoy a healthy audience in Tier-2 and Tier-3, cities. > Care for everyone In 2018, Dojo set up its first healthcare clinic and branded it as Care-fit in Bengaluru. The clinic had doctors who performed health checks and prescribed medication and lifestyle 18changes to patients, basic diagnostic facilities, and a pharmacy. The company sought to leverage big data, telemedicine, and analytics to offer preventive healthcare solutions to complement its other fitness and wellbeing offerings further. > New fitness goals during pandemic When the dojo centers closed because of Covid, the business model of dojo turned its attention to online offerings. dojo started with live sessions through its dojo live and Mind.live offerings and increased its library content. The company signed up influencers like Yasmin Karachi Wala (fitness trainer), Mandira Bedi (Actress), and Jonty Rodes (International fielding coach). While the company initially offered the service for free, it started monetizing itin May 2020. ‘The company introduced a new feature called ‘Energy Meter’ which virtually tracks the workout movements through the customer's camera. Post the session, the leader-board is published, and each user gets feedback. The customers can also publish the rank in the community, and they even get badges The vision of Dojo is clear: Build a holistic Ecosystem of health, fitness, and healthcare, Although the pandemic has put a brake on the growth of Dojo, the company has adapted to the situation by launching a host of online services. The business model of Dojo is further fuelled to grow whenever things return to normalcy. WHAT IS DOJO SPORTS ? Dojo sports from the house of dojo.fit aims to make health easy by providing smart fitness products for the everyday athlete. Designed to give you the best workout experience, the cultsport product range includes sportswear, at-home workout equipment, bicycles & nutraceutical. 19Dojo sports has a wide range of smart fitness products across categories. Each of the products is crafted to create your workout experience better, Be it the moisture-wicking technology in our apparel, extra soft and light insoles in our footwear, smart tracking in the ‘outdoor cycle or progress tracker in our home equipment. dojo sport aims to give you products that look good and have even better quality. With our post-sale assembly & installation service, we make sure you have a delightful experience from when you add to cart till when it’s delivered Launched in 2016, Bengaluru-based Dojo is a healthcare startup that leverages technology and data to enable people to live a healthy lifestyle and get access to healthcare at an affordable cost. It offers both online and offline experiences across fitness, nutrition and mental wellbeing through its holistically integrated four verticals. While Dojo caters to physical fitness, mind.it is for mental wellbeing, eat.fit for healthy food, and care-fit looks at personalised healthcare services, including consultation and diagnostics. In addition to its other fitness and wellness offerings, In 2018, Dojo sports set up its first healthcare clinic and branded it as dojoit in Bengaluru, which looks at personalised healthcare services, including consultation and diagnostics, by leveraging big data, telemedicine and analytics to deliver preventative healthcare solutions. The dojo app also sells accessories like sportswear, shoes and other fitness accessories Under the ‘Cultgear’ brand. ‘The company has introduced a new feature called the ‘Energy Meter’, which enables virtual tracking of workout movements using the customer's camera. Following the session, the leader-board is published, and each user gets feedback. Clients can also publish their rankings within the community, and they even receive badges.Leveraging a combination of online and offline channels, dojo's business model has borne fruit thanks to a creative mix of mentoring, engagement, and delivery services they have built so far » MISSION AND VISION DOJO sports are applications designed by companies to keep you fit and healthy. These apps can be downloaded on mobile phones quite easily. The aim of these apps is to make your lifestyle healthier by tracking your food intake, water intake and workout pattern.The key to 20the success of Dojo sports development is optimizing users' engagement and motivation. It's also great to keep looking at newer technology trends and change in users' habits to capture them into features for your fitness apps.dojo mission is to “make health easy’ With the aim to make fitness fun and easy, dojo gives workouts a whole new meaning with a range of trainer-led, group workout classes. It makes workouts fun, daily food is healthy and tasty, mental fitness easy with yoga and meditation, and medical and lifestyle care hassle-free.Dojo offers both digital and offline fulfillment and customers can choose based on their convenience and liking. This culture of innovation and dojo's commitment to help its users lead a healthy lifestyle also extends to what customers can do on their own with the help of the app. The dojo app provides Do It Yourself (DIY) content such as workout videos ‘and meditation sessions that users can download and follow in the convenience of their home. dojo is currently working on wearable tech and a range of smart health devices to incorporate continuous health improvement tracking. The upcoming launch of the dojo vertical will expand the range of health and wellness offerings from dojo to include medical diagnosis (at the centres and at home), consultation with doctors at clinics and over the phone (tele-medicine), treatment, and delivery of medicines. > Values Values such as fairness, teambuilding, equality, discipline, inclusion, perseverance and respect. It has the power to provide a universal framework for learning values, thus contributing to the development of soft skills needed for responsible citizenship. Athletic endeavors, both amateur and professional, have a tremendous economic, political and cultural influence on our society. Watching and doing sports activity provide ways to escape the stress of our daily lives and come together as a community. Hosting sporting events can boost tourism and revenue for a city. ‘The platform he’s so passionate about is one that intelligently integrates four verticals that work together to ensure the holistic well-being of their users: physical fitness via doj.fit, mental well-being via Mind.fit, and healthy eating via Eat-fit; in the works is Care-fit, which will soon provide personalised healthcare solutions. What differentiates dojo from other players in the market is that it drives its preventive healthcare philosophy through engagement, coaching and delivery, using @ combination of online and offline channels. All afi is made possible through complex technology and uncompromised customer service.With a unique offering that covers physical, mental and dietary fitness, it’s a wholesome look at healthy living, Dojo breaks that barrier and invites people to get their fitness share in the way most comfortable to them. The film aims to represent the entire gamut of offerings from the dojo app, also trying to get people to think of fitness in a more fun and accessible way. Today's world is driven by mobile apps and people are really dependent on them for daily activities. Although the concept behind health and fitness seems simpler, they conceal complicated algorithms and mechanisms. Apps like Dojo are trying much harder to connect with people and transform their lifestyle completely through these difficult times of social distancing and beyond. Literature review on > HEALTH AND WELLNESS Recently the development of new technologies has produced an increase in the number of studies that try to evaluate consumer behavior towards the use of sports applications. The ‘aim of this study is to perform a systematic review of the literature on the intention to use mobile applications (Apps) related to fitness and physical activity by consumers. This systematic review is a critical evaluation of the evidence from quantitative studies in the field of assessment of consumer behavior towards sport applications. A total of 13 studies are analyzed that propose models for evaluating the intentions to use fitness applications by sport consumers. The results revealed several key conclusions: (a) Technology Acceptance Model is the most widely used model; (b) the relationship between perceived utility and future intentions is the most analyzed; and (c) the most evaluated applications are diet/fitness. These findings could help technology managers to know the most important key elements to take into account in the development of future applications in sport onganizations.Despite disparities in how health and wellness coaching have been operationalized previously, this systematic review observes an emerging consensus in what is referred to as health and wellness coaching; namely, a patient-centered process that is 2nals with diverse based upon behavior change theory and is delivered by health profes: backgrounds. The actual coaching process entails goal-setting determined by the patient, encourages self-discovery in addition to content education, and incorporates mechanisms for developing accountability in health behaviors. With a clear definition for health and wellness coaching, robust research can more accurately assess the effectiveness of the approach in bringing about changes in health behaviors, health outcomes and associated costs that are targeted to reduce the global burden of chronic disease. Health and wellness coaches are professionals from diverse backgrounds and education who work with individuals and groups in a client-centered process to facilitate and empower the client to achieve self-determined goals related to health and wellness. Successful coaching takes place when coaches apply clearly defined knowledge and skills so that clients mobilize internal strengths and external resources for sustainable change. The global prevalence of preventable chronic diseases associated with unhealthy behaviors has reached epidemic proportions and negatively affects healthcare systems and economies worldwide. Given the strain of chronic iliness, public health, disease management, clinical practice, and employee wellness models are evolving to help individuals change their health behaviors to prevent and better manage chronic disease.One rapidly emerging strategy to help individuals successfully change their health behaviors is health or wellness coaching. Health and wellness coaching has been defined in varying ways over the past decade. “the practice of health education and health promotion within a coaching context, to enhance the well-being of individuals and to facilitate the achievement of their health-related goals”.Chapter-2 (Research Objectives & Methodology)Scope of research Dojo started its journey with infidigit in August 2020 and is one of the top brands in the health and fitness categories for both online and at centre services. The brand has gym, yoga and meditation centres across India, along with providing online fitness services by the best trainers for people who wish to work out at home or prefer online yoga and meditation classes. Dojo sports is now competing with top brands with domain age of just 1 year and 7 months with domain authority of 45, despite getting domain migrated from dojo to dujo sports in May 2021.Dojo wanted to improve their visibility on SERPs and rankings for their keywords Roadblocks Dojo is a vast online platform with thousands of web pages, consisting of different categories along with a keywords bucket of more than ~7000 units. Therefore, prioritising categories and shortlisting the pages along with their targeted keywords was a difficult task to ensure a place in the top 10 rankings. List of Categorie: Exercise/ Workout Yora Meditation Online Doctor Consultation & Diagnostic Tests Healthy Recipes dojo/ Cult Centers Types of Gyms Dojo sports. NOORwNe Research Objective It is well evident that work experience is an indispensable part of every professional course. In the same manner practical training in any organization is a must for each and every individual who is undergoing a management course. Without the practical exposure one cannot consider himself or herself as a qualified capable manager. During the training period the student learns through his own experience, the real situation of the corporate world and to put his theoretical knowledge into practice. This experience is very valuable for the student and plays a leading and an important role in the career of the student. Hence to fulfil this requirement, | had completed my two months Training in Dojo sports, Sector 16-A, Film city, Noida-201301 Entering in an organization is like a stepping into altogether a new world. At first everything seems to be strange and unbeard but at the same time when the 25time passes one understands the concept and working of the organization and thereby develops professional relationships. Initially, it fet as if classroom study was irrelevant and it is useless in any concerns working but gradually it is realized that all the basic fundamental concepts are studied and linked in ‘one or the other ways to the organization, But bow and what can be done with fundamentals, depend upon the intellectual and applicability of the individuals. It is ust a matter to modify the theory so as to apply it to a given practical solution. | worked on all the Practice Areas as a trainee with the Management team in the company. My foremost objective was for gaining maximum experience and exposure in the company. It always was a goal for me to complete the given Projects within the Time constraints and with full efficiency. | covered four areas in the duration of two months internship, as follows: 1. Personal Marketing /Relationship Marketing /Corporate Marketing. 2. Cold calling /Customer Relationship Management. 3. Responsibility as a Manager. 4, Drafting a Case / Presentation, ‘Tasks Assigned; Task 1: Conduct research on gym business ‘Task name: starting investment of the gym, monthly operational costs , return on ‘estment , digital marketing v/s offline mark and benefit of partnering with fitternity and cultfit. ig , best gym management software In this task I have to conduct research on various topies given by the company executives. Task 2; This task is to conduct SWOT analysis on humans of bombay (including revenue model) 26isk name: SWOT analysis This task deadline is for 2 days Thave to do deep research on the strength , weakness , opportunities , and threat of humans of Bombay company inchiding their revenue model Task 3: Find top 20 real estate content creators on youtube and also find their number of subscribers , channel creation day , and creator name. isk name:Find out the content creator This task deadiine was for 3 days have to find out the top real estate creators from social media apps. youtube. Social media app is the great way to create brand value around people and also the fastest way to reach consumers. Task 4: Find out the best instagram influencers around Mumbai with less than 8k followers. This task is for 2 days ‘Task name :Social media marketing 1 have to find out the best instagram influencers to promote about company profile and their products and services, TASK 4:: In this this task I have to find out 15 youtube shorts creators ‘Task name : Dojo gym marketing strategy through youtube In this task I have to find out the youtube content creator with less than 50 thousand followers. Youtube plays major roles for brand promotion and advertising , as dojo was starting their new gym across delhi and mumbai , they have to promote their gym infiastructure so as to promote customers, TASK 4:: In this task I have prepare strategy to promote DOJO app in college campus ‘Task name : Strategy to promote company app in college campus This task deadline was for 3 days aIn this task I have to create a whole scenario for promoting brand value in the college campus. As college students are fall of enthusiasm and fall of energy , their love for the gym is extraordinary so college campus is a great place for promoting a gym app like DOJO. TASK 5 :: Do competitive research on Fitternity ‘Task name : Research on fitternity Fitternity is an app wi software , online yoga and gym teaching , and products like supplements for gym, ete . So I have to ch provides services and products similar to DOJO , lke gym management conduct research on their whole company profi, finding, investors and competitors. TASK 6 : Research & study on julie supan’s high - expectation customer framework This task deadiine is for 10 days ‘Task name : Branding of company through julie supan’s model Julie supan’s , the branding head of youtube , airbnb , dropbox , and thumbtack , shared her perspective over positioning through the lens of HXC in her interview with fistbound capital, so i have to conduct research on their IXC model fiamework. TASK 7:: Conduct SWOT analysis of Joshtalks ‘Task name : SWOT analysis on media platform Josh talk is an online educational Content company that uses personal storyteling to inspire viewers across India to achieve their true potential which achieve the break-even year in 2017-2018 and ‘monetize through advertisement and brand partnerships gurugram based company which saw lots of INR 10 lakh in 2015 and INR 50 lakh in 2016 is expecting a profit of INR to crore in this year it is a Private Limited which provides software solutions that offer a media platform that covers a wide array of subjects with the speakers from every conceivable background including entrepreneurship public policy sports entertainment and social initiatives Josh talks serves customers in India, T have to conduct in-depth research on the company profi LAST TASK 8 :: Conduct in depth research on sportswolk.co This task deadline is for S days ‘Task name : Research on competitors platform sportswalk. 28Sports walk is @ sports media merchandising and management company based out of Chennai independently create a sports fan experience across multiple streams and also faciitate businesses buikling successful sports brand boom out of our love for celebrating sports and of a desired to bul something creative sports works in two ends in his stufTand experience across multiple streams such as merchandising digital media print media and events with a digital audience base of over 2 milion and having connected with thousands more through our clients and partners sports work is making a difference to hope sports is experienced in September in 2017 it is one of the India's fastest growing sports startups working with a wide range of brand fan communities and professional bodies actoss the sports fiaternity at sports work has an array of channels on multiple platform that provide a today updates and engaging content on various sports teams of clients is spread across différent platform is phosphoric acid 13 milion engagement and 40 minutes and reach ‘every quarter that a brand or product engage with digital outreach campaign amo conduct in depth research on founders, initial days , team size , revenue streams services provided , big brand collaboration and social media followers »»RESEARCH METHODOLOGY Primary Objectives: '* To provide a snapshot of the health club market in Delhi and Noida, India * To reveal trends in the health and wellness industry with special reference to Adgiction-India fitness centre '* To identify the demography of the users of Addiction-India fitness centers. ‘© To define marketing strategies to be used by "Addiction-India health club’ Secondary Objectives: Personal Marketing/Relationship Marketing /Corporate Marketing Cold calling /Customer Relationship Management/Direct Marketing Responsibility as a Manager Drafting a Case / Presentation 29METHODOLOGY Choice of research design Despite the difficulty of establishing an entirely satisfactory classification system, it is helpful to classify marketing research on the basis of the fundamental objectives of the research. Consideration of the different types, their applicability, their strengths, and their weaknesses will help the student to select the type best suited to a specific problem. ‘The three general types of research are as follows: 1). FUNDAMENTAL RESEARCH 2) ANALYTICAL RESEARCH 3) DESCRIPTIVE RESEARCH Descriptive research includes surveys and fact finding enquiries of different kinds. The major ‘The purpose of descriptive research is description of the state of affairs as it exists at present. In social science and business research we quite often use the tero ex post facto research for descriptive research studies. | have used this research in order to accomplish my project. What | did in my project report is explained below. First, | want to know about Addiction Gym and its branches all over Delhi and NCR. Before doing the survey | had to know about the competitors available. Since marketing is an important issue that is mostly looked after by the managers hence | am bad at tracing the market and segment. SAMPLING TECHNIQUE USED & SAMPLE SIZE - WHY? Sample design is @ definite plan of obtaining some items from the whole population. The sample design used in this project is two state sampling i.e. Cluster and convenience. In the probability sampling methods, each item in the sample is chosen one at a time from a complete list of universe elements. In marketing research practice, it will sometimes be more expedient to select clusters or groups of universe elements, rather than to choose sample items individually. SAMPLING METHOD 30Sample design is a definite plan of obtaining some items from the whole population. The sample design used in this project is two state sampling i.e. cluster sampling and convenience sampling. The whole city was divided into some geographical areas and | have chosen East Patel Nagar, Shalimar Bagh, Vikas Puri, Noida, South Extension, lanak Puri, and Kaushambi CLUSTER SAMPLING Here the whole area is divided into some geographical area and a definite number of consumers were to be surveyed AREA SAMPLING ‘Area sampling is 2 sampling technique in which the work is divided according to area. My mentor has given me a eastern area of New Delhi in which | visited various retailers to know the market standing of the Addiction Health Club. ‘CONVENIENCE SAMPLING This type of sampling is chosen purely on the basis of convenience and according to convenience. | visited malls and some customers. This technique comes under non probability sampling SAMPLING 1. Sampling Technique Non probability sampling (A non probability sampling technique is That in which each element in the Population does not have an equal Chance of getting selected) 2. Sample Unit people who work in Gym. 3. Sample size 8 4, Method Direct interview through questionnaire. 315. Data analysis method Graphical method. 6. Area of survey Kaushambi (Ghaziabad). 7. Timing of survey (09:00 am to 06:00 pm DATA COLLECTION TOOLS Primary data. The major source of primary data was the information and questionnaire collected from the journal and the customers. The information collected fram the journals and the trainer can also be referred to as the primary data. Secondary data, The major source of secondary data was the reference books and company's website. The company's articles and magazines were also referred to for the information. GYM ACTIVITY- METHOD USED FOR DATA COLLECTION |. Questionnaire was prepared keeping the objective of project in mind. II. Questions were asked to respondents as regards to there willingness to join the Gym. IIL The help of questionnaires conducted direct interviews, in order to get accurate information. IV, Customer has approached me for accurate information about the Gym. Collection of data through questionnaire A questionnaire tool has been used to collect the data. The most used type of the data collection and easy to understand by the respondent were the primary reasons to adopt the tool as questionnaire. ‘Type of questionnaire ‘The structured and Non-disguised questions were structured so as to obtain the facts. The questions were asked strictly in accordance with the pre-arranged order. questionnaire consists of seven questions printed in a definite order on a form. The questionnaire was presented to respondents who are expected to read and understand the questions and write 32down the reply in the space meant for the purpose in the questionnaire itself. The basic methodology followed was the questionnaire method. To serve the purpose, the questionnaire was designed with the seven questions so as to gain the maximum relevant information from the respondent taking minimum of their time > Important Aspects of Questionnaire: Questionnaire was the heart of the study. If it could not be well structured then the study was bound to fail. This aspect requires studying the main aspects of the questionnaire. 1. General Form: Structured and non-disguised questionnaires were presented with exactly the same wording and in the same order to all respondents. Responses of the informants were limited to the stated alternatives. The questionnaire was pre-tested. On the basis of results obtained in pre-test operations from the use of unstructured questionnaires, the questionnaire for the final use was constructed. 2. Question Sequence: fo make the questionnaire effective and to ensure the quality of the replies received, attention was paid to the question-sequence in preparing the questionnaire. A proper sequence of questions reduces considerably the chances of individual questions being misunderstood The question sequence must be; Clear ,Smoothly moving ,Relation of one question with another Research study was primarily focused on characteristics required in the trainer. The first few ‘questions were focusing on the primary objective since, they are likely to influence attitude of the respondent and seeking his desired cooperation . E.g. the first question was focused on important factors in the trainer and second was focused on importance of certification. 1. Which are the most important factors would you 3. to see in a trainer? Rank Top People skills certification knowledge Punctuality Cpersonality/fitness level Cexperience 33Cother/please specify 2. How important is Certification at your gym? (Mandatory D Very Important Not Necessary ‘The respondent can relate these important aspects very effectively as they are in sequence. The questionnaire was formed as of structured type and since, it cannot be rearranged like unstructured the best way was to conduct the "Pilot Survey" which was likely to produce good report with more respondents. 3. Question formulation and Wording: Each question was made very clear so as to avoid any kind of misunderstanding that could lead to irreparable harm to survey. Questions also were impartial in nature in order not to give a biased picture of the true state of affairs. The questions were constructed with a view that they would form a logical part of the tabulation part. Reliable and meaningful returns depend on "Wording" of questions to a large extent. Simple words which are familiar to all respondents were used to in the questionnaire. > Sample Design: The reliable list of the desired target population was difficult to achieve in course of the study therefore Non-probabilistic type of sampling procedure were used. Snowball Sampling: One respondent being used to generate names of others is called snowballing. The first health club owner was asked about the other health clubs available in the respective territory and same procedure was followed in case of second respondent. Population: All the Owners, Managers or Trainers of health clubs in Noida , Delhi City. ‘Sample Size: From 250 health clubs first 135 health clubs were selected randomly.“0.85 Rapa yom Rp, on Row 3 Wn ht are aay ett Pa 8 a se ka Sto Did 8) MD Date MU rg oak a Op cin Se ge Nerina gee PMV Lint ge Sn Ch Roe ane Soto erste 1 Gee ous uae te soon ae » Field Procedures ‘A. Design of Field Work:Field work was the important component in primary data collection. The field work was done physically by interviewing people at health clubs. B. Selection of Areas: eof health clubs located in different areas was sample selected. After covering all the health clubs from selected areas, the next area was targeted.C. Organizing Field Work ‘Once the areas were finalized, organizing them was the next task. After selecting the particular area which side of the area has to be covered on which day was important part as save the time factor. D. Selection of Respondents: The supervision was provided by the external guide on selection of respondents. The first important person was owner of the health club as he would play the important role while recruiting the trainer. if the owner of the health club was not available then alternative of manager's opinion was provided. The other alternative was to get the opinion of the Senior Trainer of the health club. Control Procedures On the Field: To ensure that a field work was on the right track, external guide was randomly selecting the addresses and talked to the respondents to ensure that they were interviewed accurately. It also ensures that there is no cheating by the interviewers. The call back served the dual 36purpose, minimizing cheating and also verifying accuracy of the answers by re-asking some of the important details, F. Briefing: ‘The through briefing was given by the external guide. The mock interviews were conducted to ensure that there is a clear understanding of the questions, sequence of general procedure. The doubts regarding the interviewee person and area were cleared in the discussion. A target for the internship period in terms of filled-in questionnaire was also set. It was after the briefing session the field work for collecting the data was started, 37Chapter-3 (Data Analysis and Data processing)Data Processing Processing data was important part of the study. After collection of data the next task was to analyse and interpret the data Analysis of the data involves organizing the data in previously decided manner while interpretation of data was carried out to help the management to arrive at conclusion. Steps in processing of data: 1) Preparing raw data: ‘The primary data was collected by field investigation. The interest of respondent found to be low during the visit to some of the fitness club. Due to which collecting the whole data was the difficult part. As the information collected must be legible, complete and accurate, wasteful part of the data was identified and removed. After this the data has organized to make analysis more effective. ‘The steps involved in organizing the data are 2) Editin, ‘The primary purpose of editing was to eliminate errors and confusion. Editing was involved inspection and correction of each questionnaire. The study was involved field editing. The objective of the field editing was to make sure about the proper procedure is followed in selecting the respondent, interview them and to record their responses. ‘The problems faced in field editing are: Ihave faced incomplete interview at two clients. The blank in both the questions is because of "Refusal to answer." The reason behind refusal was because of the sensitive nature of the client. 3) Codiny Coding resulted in transforming edited questionnaires into a form that was ready for analysis. Coding was done by assigning the numbers to answers so that the responses can be grouped into limited number of class. Examples: 1, 2, 3, 4, 5, 6 and 7 numbers were assigned to the Communication skill, Certification, Knowledge, Punctuality, Personality, Experience and others in question no land same coding is used for other questions. 4) Tabulation: Tabulation was done to count the number of cases that fall into various categories. Simple tabulation was involved in the processing. Simple Tabulation: 39In the field work process, the questions used were pre-determined and consist of counting the number of responses falling into a particular category and calculate the number of percentage. ‘Simple tabulation for important factors required to select the trainer: Factor Rank TOTAL COUNT IN% 1 38 13.16% 2 40.5 14.03% 3 83.25 28.83% 4 35.75 12.38% 5 58.5 20.26% 6 30 10.39% 7 2.75 0.95% 1- Communication skill 2 Certification 3-Knowledge 4-Punctuality Personality 6- Experience and 7-Other >My Role My role in this two month was to work upon the marketing strategies to promote the training, course and also to find out the potential & future of fitness industry. Now to decide the marketing strategy | kept two medium in mind offline & online as online is one of the important aspect for marketing your product or service in today's time. ‘Any marketing plan should focus on creating a long term brand image of your company and product so | focused on ensuring that this marketing campaign should make a long term impact and engagement with target audience. Steps Taken: ‘Creating A page on Face book ‘Planned to conduct event in health clubs * Collecting the data of the health clubs ‘ Tie-up with the health club ‘* Association With the Associations = Writing Blog Videos on you tube * Designing Posture for the courses 40Now to ensure the continues engagement with the target audience they were asked to like the FB page and get themselves register and also to keep a track as to find out which gym is breaking their record & which gym is behind them, ‘Also on FB page additional service such as free e-book, continues update related to health and post related to health tips were provided Also a mega event for all the top three winners from all the gyms is planned ahead where all the who's who from the industry will be present and will give a good free publicity to the institute in the press. Task Performed: ‘+ New Tie-up with the gym for placements * Collaboration with the Sports association for continues engagement ‘+ Handled the admission queries ‘Prepared an eBook on health & fitness ‘*Worked on the course manual Also it was to be ensured that less has a presence on web but there was no income or revenue expected so this thing as to done at a less or no price so in order to that a Google web page was created and blog was started. Advertising: To maintain collaboration with the industry people we decided to take their contribution, now in order to do that we decided to take advertisement for the course manual which was redesigned by our team first time since the first time it was done. Following points were taken care while working on the course manual & advertising: ‘* Worked on the course manual Collected the data of Nutrition manufacture and dealers + Collected the data of sports manufacture & Sports shop for advertising on manual * Handled advertising for course manual > Analysis of Data What is Analysis? Analysis of the data is the process by which data is converted into useful information. Raw data as collected from questionnaires cannot be used unless it is processed in some to make it amenable to drawing conclusions aQuestionnaire: While analysing the data collected from the owners, managers and trainers, seven basic important questions identified, 1. Which are the most important factors would you like to see in a trainer? RANK Top 3. 2. How important is Knowledge and Certification at your gym? 3. Which of the following Fitness Certification Institutes do you know about? 4. If you know the Dojo.in Fitness Course then, how do you get know about the course? 5, Which are your prime factors for the course selection? Mention Top 3. 6. Which is the preferred Language for training? 7.1s the use of E-learning (Theory only) feasible for you? The questions are analysed sequentially and all the calculation part is presented below: 1) Which are the most important factors would you like to see in a trainer? Rank Top3. Analyzed data Factor Rank TOU ee ey In response to the first question, 83.25 of the total count stated that the "Knowledge" is the most important factor in decision making while selecting the trainer. ¥ From the total count 58.5 stated that the "Personality/fitness level" of an individual is the one of the important factor while selecting the trainer. ¥ "Communication Skills" of an individual is the third important factor while selecting the a2trainer. ¥ Thus, it is clear that in case of selecting the trainer Knowledge is the most important factor while selecting the trainer where as Personality/fitness level and Communication Skill are the preceding that holds the importance while selecting the trainer. 2) How important is Certification at your gym? Analyzed Data Graphical Representation scare ete ee ¥ In response to the second question, regarding the how much importance certified trainer holds, 55 out of the 135 owner interviewed stated certification is mandatory at their fitness club. From the total count, 68 out of the 135 owner interviewed stated as important aspect of their business while, ¥ Rest 13 gyms do not give any Importance to certification trainer, they would like train the trainer according to their techniques. 3) Which of the following Fitness Certification Institutes do you know about? Analyzed Data Graphical Representation a3eau) fia ¥ In response to the third question, regarding competition analysis 32% owner interviewed stated that they know about certification course run by K11. ¥ From the total count, 103 out of the 135 owner interviewed stated they are aware about the certification course run by Talwalkar's. ¥ Some of them have the trainers who are certified from K11 & Talwalkar's, ¥ Gold Gym University and other like ABS, Symbiosis and ISSA are holding quite good proportion together and among them ABS followed by Symbiosis are quite preferable institute among the owners as well as managers and trainers. The brand course offered by the company is quite new to the market and hence very less Proportion of the total sample is aware about it. 4) If you know Dojo Fitness Course then, how do you get know about the course? Analyzed Data Graphical Representation Re Remy 078% 815% 00% TAN% 259: 100The fourth important question was if they had seen any commercial for the Course offered by the company. In response to this question, it was like surprise that only 35 out of 135 respondents are aware about the course at Dojo. ¥ Looking at different advertising media, print media plays a vital role to promote the course followed by word of mouth covers a good proportion while analysing the data ¥ From the total count only 24 respondents had actually seen the commercial for the course. The remaining 100 respondents had never seen the commercial for the course. 5) Which are your prime factors for the course selection? Mention Top 3. Analyzed Data Graphical Representation Factor Runk TOFAL 1N% as count TCaricolom Boas dutch timing [60 20.00% scouseFos — [4918338 4.Course Mate 12.75% 187% sPhoements §—|385 11.88% 7.Other |o7s 02s ¥ In response to the fifth question, regarding the prime factors for course selection 62 out of the total respondent stated that the Curriculum is the most important factor that taken into consideration to opt for the course. ¥ Followed by, 60 respondents stated that the Batch Timing is a factor that can affect on the decision regarding course selection Y Course Fee is a factor that involved by every individual while making decision. From the all factors it holds third position inthe list of prime factor. ¥ Language, Course Material and Placements are the factors that also taken into consideration while making the decision. From the factors "Other" holds negligence importance. 6) Which is the preferred Language for trai ing? Analyzed Data Graphical Representation 45irc Pe Ly cd From the total respondent 91 respondents would like to attend the course in Marathi Language. ¥ Followed by 63 respondents are in the favor of English while, 41 are in the favor of Hindi. The company is already conducting the course in all above mentioned three languages. V Having more data about the language preference company can make better decision about the batches having different language. > Other Important Questions for Analysis ‘Along with important questions that are directly related to the objectives, analysis of some other information provides deep insights about the fitness industry in the Noida , Delhi. ‘The information is bought out from designed questionnaire; the major aspects of information are; 1, About Tie-Up: The Company "DOJO" is only the company that has come up with Tie-Up feature Strategy: The strategy behind the Tie-Up feature is that if any fitness club having a requirement for a personal trainer or Gym instructor then it must look for the available trainer near around. The search process may have a long duration and money get invested in terms of giving advertise or making phone calls. After a long process the owner might find many deficiencies in the trainer as he/she might not hold any kind of certification from any recognized Institute, In such case, Tie-Up option helps in a way that the owner just has to make a call to the company for the required number of trainers. Company will immediately sends the ACE certified trainer to the correspondence address. This helps the owner in terms of save in time and money; with this the ACE certified trainer will be available for the fitness club. Q. WOULD YOU BE INTERESTED IN PLACEMENT TIE-UP (FREE SERVICE FROM Dojo) WITH US? Analyzed data Graphical representation 461M 9.20% 7 The introduced feature from the company was welcomed from almost all the owners. 134 ‘out of 135 respondents were ready with the Tie-Up feature. This overwhelmed response leads the company over it competitors. => S.W.O.T analysis a7CHAPTER 4 (FINDINGS)Findings 1. As is evident from the analysis of seven important questions, Knowledge, Personality/Fitness level and Certification are the primarily required factor on which ‘company must focus while training the individual 2. From the total 135 fitness clubs 123 clubs gives more preference to the certified trainer ‘The company has 2 good opportunity as large untapped market is available for certification 3. The biggest competitors of the company are K11 and IASS. Followed by Gold Gym University an international player is another competitor for the company. Many small players like ABS are also present against on the path of growth of the company. 4, It was found that commercials regarding the course had not had much impact in the mind of individual owners. It could be infer from the informal conversations that has been carried out during the interview. 5. From the prime factors, curriculum, batch timing and course fee are most influential factors in decision making regarding the course selection. Language followed by course material and placements are too important factors that company must take into consideration to attract and sustain more and more aspirants 6. As was expected, the survey showed that individual aspirants would like to prefer Marathi language for the course followed by English and Hindi. From the total 46% opinions are favored the language Marathi while, the percentage gets reduced to 32% and 21% in case of the languages English and Hindi respectively. 7. Many youngsters are interested in making a career in fitness industry but they are not aware about the opportunities present and scope in these industry. 49CHAPTER 5 (Limitation)© Budgetary constraints Gathering and processing data can be very expensive. Many organisations may lack the expertise to conduct extensive surveys to gather primary data, whatever the potential benefits, and also lack the funds to pay specialist market research agencies to gather such data for them. In these cases, organisations may be forced to rely on data that is less than ‘perfect’ but that can be accessed more cheaply, e.., from secondary sources © Time constraints Organisations are often forced to balance the need to build up as detailed a picture as possible regarding customer needs etc. against the desire to make decisions as quickly as Possible, in order to maintain or improve their position in the market © Reliability of the data The value of any research findings depend critically on the accuracy of the data collected. Data quality can be compromised via a number of potential routes, e.g., leading questions, Unrepresentative samples, biased interviewers etc. Efforts to ensure that data is accurate, samples are representative and interviewers are objective will all add to the costs of the research but such costs are necessary if poor decisions and expensive mistakes are to be avoided. © Legal & ethical constraints the Data Protection Act (1998) is a good example of a law that has a number of implications for market researchers collecting and holding personal data. For instance, researchers must ensure that the data they obtain is kept secure, is only used for lawful purposes and is only kept for as long as it is necessary. It must be made clear as to why data is being collected and the consent of participants must be obtained. In addition to this, there are a number of guidelines, laid down by such organisations as the Market Research Society, that, although not legally binding, encourage organisations to behave ethically when dealing with members of the public. 51CHAPTER 6 (Suggestion and recommendation )Recommendation Recommendation At a glimpse Should work to improve the Facebook page should have static website should be more active on line by various ways such as blog should be associated with the chain of gym should continue to conduct events in Association with fitness associations of Delhi should create an account on SlideShare On the basis of the responses and an analysis of the same following recommendation and suggestions can be drawn. 1 It was observed from the responses that only 24 from total 135 respondents were aware about the course Itwas unexpected news that product is not getting promoted to the magazines many gym owners and trainers are using magazines to get aware about newly launched and available body supplements new equipments and for several other reasons the competitors using the tool of promotion frequently therefore after company must advertise the product through the effective magazines After getting the money responses it is suggested to the company that batches for advanced courses should be started as soon as possible some respondents have already completed the certifications course from other institutes with the ACT certifications they would like to have an advanced course. Company has mentioned as many features like Tac-bo , Tai Chi exercises in the brochure and have made promise to deliver the same effectively. if everything mentioned in the brochure is not been covered then it is wise to mention only those ‘that we cover sincerely this will prevent brand image of the company from going down It was observed from the respondent. itis this difficult for many individual aspirant to attend the batch at evening. many would like to see the company having morning 10 to 11 a.m. or aftemoon 2 to 3 p.m. batches ,therefore regular baches should be made available as morning ,afternoon and evening batches as best timing is important criteria in decision making of the customer ‘The three in one features that is personal trainer , gym instructor and Gym owner has been charged rupees 10000 ,rupees 10000 and rupees 8000 respectively that is total cost goes around the rupees 28000 however management should reduce the fees for the one who is seeking admission for three models. 53CHAPTER 7 (Conclusion )Conclusion Database of more than 2500 target audience and 250 health clubs have been created and verified. ‘As far competitors are concerned, in present era the product (Certification) of the company is very new to the market and has a huge scope to progress. Company has to progress in areas like availability of advantage course, product awareness and number of batches. The ‘company is having various advantages, distinct features over its competitors, which can help it to gain a better position in market, in the near future as through the study the awareness was created in the city Delhi 55CHAPTER -8 (Bibliography)Bibliography ‘Text Books: 1. Digital Marketing - Dave Cheffey, Fiona Ellis-Chadwick 2, Strategic Brand Management - Kevin Keller 3. Business Research Methods - S.N.Murthy & U.Bhojanna Web: 1. Just 2. Digital Marketing Blogs 57CHAPTER - 9 (Annexures)Annexures Date, GYM’ CLUB NAME: OWNER’S NAME: TELE: MOBILE: EMAIL: ADDRESS: OFFICE NO: BUILDING: STREET, AREA: LANDMARK: CITY: __Pune__PINCODE: 4110__ = APPROX. SIZE/ AREA OF GYM (SQ. a0 1000 TO 2000 DB 20070300 3000 To sod] > 5000 * FACILITIES & AESTHETICS: [1] ULTRA MODERN [1] GooD[] 0K) INADEQUATE [] + TRAINERS DATA 59TRAINER NAME MOBILE TEL No. EMAIL 1D CERTIFIED? (AME OF INSTITUTION) 1) Which are the most important factors would you like to see ina trainer? RANK Top 3 People a CO Knowiedge a CO Persontiy/ Fines Love! =] [1 omere_____ pleasespesity 2) How important is Certification at your gym? 1 Mandatory Very Important] Centfication Punctuality Experience Not Necessary 3) Which of the following Fitness Certification Institutes do you know about? (1) Tatwalkar O x 4) Ifyou know MITCON Fitness Course then, how do you get know about the course! (1 Gold's Gym University] Other 1 mircon1 Newspaper J tmnermet Friends o o Other Magazines 5) Which ure your prime factors forthe course selection? Mention Top 3 Qa Oo o ‘Curriculum Batch Timing: ‘Course Fees [Course Material 5] Language] Placements 16). Whieh isthe preferred Language for training? 7 English CO Marathi Hind 7) Isthe use of E-learning (Theory only) feasible for you? o Yes o No. ‘TO BE FILLED BY GYM OWNER’ MANAGER: 1). DID YOU GET MITCON's FITNESS COURSES BROCHURE? YES/NO 2) DID YOU GET SATISFACTORY INFORMATION ABOUT OUR COURSES FROM ‘OUR PERSON? YES/NO 3) ANY COMMENTS’ SUGGLSTIONS ABOUT OUR COURSE? a4) WOULD YOU BE INTERESTED IN PLACEMENT TIE-UP (FREE SERVICE FROM MITCON) WITH LS? Ovws O wo SIGNATURE OF GYM OWNER’ MANAGER: NAME oF Gym MANAGER, MOBILE NO, (SEAL) ‘OWNER? 62