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  • Effectiveness of Television Commercials in Influencing Patronage of Product

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    Gideon Mmaduabuchi
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    This document is a case study on the effectiveness of television commercials in influencing patronage of Oosa Herbal product. It was presented by Ozor-Obi Esther Eberechukwu to the Department of Mass Communication at Ebonyi State University in Abakaliki, Nigeria in January 2023. The case study examines how television commercials impact consumer purchasing of Oosa Herbal.

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    This document is a case study on the effectiveness of television commercials in influencing patronage of Oosa Herbal product. It was presented by Ozor-Obi Esther Eberechukwu to the Department of Mass Communication at Ebonyi State University in Abakaliki, Nigeria in January 2023. The case study examines how television commercials impact consumer purchasing of Oosa Herbal.

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    8 views1 page

    Effectiveness of Television Commercials in Influencing Patronage of Product

    Uploaded by

    Gideon Mmaduabuchi
    This document is a case study on the effectiveness of television commercials in influencing patronage of Oosa Herbal product. It was presented by Ozor-Obi Esther Eberechukwu to the Department of Mass Communication at Ebonyi State University in Abakaliki, Nigeria in January 2023. The case study examines how television commercials impact consumer purchasing of Oosa Herbal.

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    © All Rights Reserved
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    EFFECTIVENESS OF TELEVISION COMMERCIALS IN INFLUENCING

    PATRONAGE OF PRODUCT: A CASE STUDY OF OOSA HERBAL

    OZOR-OBI ESTHER EBERECHUKWU


    EBSU/2018/94841

    A RESEARCH PROJECT PRESENTED TO THE DEPARTMENT OF


    MASS COMMUNICATION IN THE FACULTY OF SOCIAL SCIENCES
    AND HUMANITIES, EBONYI STATE UNIVERSITY, ABAKALIKI

    JANUARY, 2023

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