Scribd Logo
Upload

Welcome to Scribd!

  • SPF B2B Copywriting Framework

    Uploaded by

    Danise Dennon
    5 views1 page
    The document discusses different levels of knowledge a customer may have - from being unaware of a problem, category or product, to being aware of a specific product. It also touches on psychological concepts that can influence minds like reactance, endowment, distance and uncertainty. Finally, it mentions different lead types (MCL, MEL, etc.) and the importance of fixing problems or objections for each lead type and the customer.

    Original Description:

    Original Title

    SPF+B2B+Copywriting+Framework

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses different levels of knowledge a customer may have - from being unaware of a problem, category or product, to being aware of a specific product. It also touches on psychological concepts that can influence minds like reactance, endowment, distance and uncertainty. Finally, it mentions different lead types (MCL, MEL, etc.) and the importance of fixing problems or objections for each lead type and the customer.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    SPF B2B Copywriting Framework

    Uploaded by

    Danise Dennon
    The document discusses different levels of knowledge a customer may have - from being unaware of a problem, category or product, to being aware of a specific product. It also touches on psychological concepts that can influence minds like reactance, endowment, distance and uncertainty. Finally, it mentions different lead types (MCL, MEL, etc.) and the importance of fixing problems or objections for each lead type and the customer.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    STAGE Create content

    based on levels of knowledge KEY MESSAGE


    Problem Unaware
    Category Unaware
    Product Unaware
    Product Aware
    Adapted from Breakthrough
    PSYCHOLOGY Choose
    Advertising
    words that will change minds KEY MESSAGE
    Reactance
    Endowment
    Distance
    Uncertainty
    Corroborating Evidence
    From The Catalyst
    to fix problems/objections for each
    lead type KEY MESSAGE
    MCL
    MEL
    MQL
    SQL
    SQO
    Customer

    You might also like