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Digital Transformation at La Presse Harvard Case Solution & Analysis

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Digital Transformation at La Presse Case Solution

Transformation of the business model:

The potential factors that influenced the transformation of La Presse’s business model, mainly include the following:

Historical:
The process of printing newspapers was traditional quite a time-consuming process that required large teams of typographers for
composition, arrangement, and print through the use of lead-based movable type. (Camille GRANGE, 2018)

Socio-economic:
The shift of readers from print readership to online content had greatly influenced the growth of newspaper publishing. The
potential readers mainly included millennial. Due to declining revenues and circulation numbers, the employment rate had
declined by 9.7 percent,which resulted in laying off around 3000 employees. Similarly, there had been a decline in the average
weekly circulation of daily newspapers, i.e. around 3.8 percent from 2011 to 2015.

Competitive:
            The printing industry faced stiff competition in terms of the time and attention of the reader particularly from the online availability of both soft and hard news by mobile phones.

Technological:
Social media platforms had been serving as the best approach for the diffusion of news. Similarly, the development of applications
and the launch of free edition allowed the organization to generate revenue through sales
(https://www.thecasesolutions.com/netflix-in-2011-2-149422) of advertising which began with the emergence of desktop
publishing technology. (Camille Grange, 2018)

PPT Framework
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People Processes Technology

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·         Millennial
·         Appealing to people aged
from 25 to 49
·         63 percent of readers were
aged 25 to 54
·         40 minutes and more than
50 minutes on daily and weekly
spending respectively
·         Preference on online
content than print media
·         Modernizing the paper look
·         Introduction of new sections
·         Expansion of international coverage
·         News production
(https://www.thecasesolutions.com/advanced-laser-
clinics-d-7883) was linear
·         The collaborative working of journalists,
photographers, radiographers, and designers.
·         The dependency of the quality assurance control
process was on human testers
·         Availability on android
platform
·         Launch of Cyberspace or
acupressure in 2000
·         Licensing of Adobe for the
distribution of robust and suitable
content
·         Creation of interdependent
software tools
·         Creation of a suite of
dashboards and analytical tools
for the measurement of
performance by advertisers
·         Adoption of agile approach
for software development

Success Criteria and Key examples:

Criteria Followed or Not Examples
Creation of digital ecosystem
(https://www.thecasesolutions.com/chinablue-in-europe-71070) i.e.
Transformation of internal formation of a media ecosystem to meet the needs of the readers at
processes such as sales and Followed different time
relationship with suppliers Use of iPad as a supporting device to be operated as an advertising
vehicle

Cutting cost
Continuous monitoring and
intervention
Development of digital
products, infrastructure, and Followed
brand accompaniments
This should have been done for the maintenance of profit because
Not Followed the organization had represented a heavy investment in digital
transformation
The ad reporting tool was created by La Presse+ in association with
To some extent analytical tools and dashboards for the measurement of ads
performance and impressions
The creation of content had been made digital followed by the
customization of the website based on the needs of the readers and
generating content with increased collaboration with journalists,
photographers, videographers, and page designers. (Westerman,
2018)

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