SUMMARY OUTPUT

Regression Statistics
Multiple R 0.95565924
R Square 0.91328457
Adjusted R S 0.77042743
Standard Erro 45.6904707
Observations 8

ANOVA
df SS MS F Significance F
Regression 1 153907.246 153907.246 73.7238155 0.00013714954
Residual 7 14613.3338 2087.61911
Total 8 168520.58

CoefficientsStandard Error t Stat P-value Lower 95% Upper 95%

Intercept 0 #N/A #N/A #N/A #N/A #N/A
Television Ad 30.4207805 3.54296164 8.58625736 5.7873E-05 22.0430074526 38.7985535

RESIDUAL OUTPUT

Predicted
Observation
Weekly Gross Revenue
Residuals
($100s)
Standard Residuals
1 152.103902 -50.8039024 -1.18868673
2 91.2623414 -39.3623414 -0.92098226
3 121.683122 -46.8831219 -1.09695008
4 130.809356 -4.60935602 -0.10784763
5 109.51481 28.2851903 0.66180409
6 106.472732 -5.07273165 -0.11868948
7 152.103902 85.6960976 2.00507853
8 209.903385 9.69661476 0.22687701
Lower 95,0% Upper 95,0%
#N/A #N/A
22.0430075 38.7985535
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.99110073
R Square 0.98228066
Adjusted R S 0.81266077
Standard Erro 22.3087182
Observations 8

ANOVA
df SS MS F Significance F
Regression 2 165534.507 82767.2533 166.306533 2.66917E-05
Residual 6 2986.07344 497.678906
Total 8 168520.58

CoefficientsStandard Error t Stat P-value Lower 95% Upper 95%

Intercept 0 #N/A #N/A #N/A #N/A #N/A
Television Ad 13.2749845 3.94658873 3.36366047 0.01516082 3.61802976 22.9319392
Newspaper Ad19.6034465 4.0557236 4.83352625 0.00289983 9.67944834 29.5274446

RESIDUAL OUTPUT

Predicted
Observation
Weekly Gross Revenue
Residuals
($100s)
Standard Residuals
1 95.7800923 5.51990774 0.28571074
2 98.635293 -46.735293 -2.41902146
3 82.5051078 -7.70510776 -0.39881682
4 141.377253 -15.1772533 -0.78557551
5 126.20373 11.5962698 0.60022359
6 91.5503727 9.8496273 0.50981728
7 231.043873 6.75612692 0.34969752
8 205.297383 14.3026173 0.74030429
Lower 95,0% Upper 95,0%
#N/A #N/A
3.61802976 22.9319392
9.67944834 29.5274446
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.93890426
R Square 0.8815412
Adjusted R S 0.83415768
Standard Erro 0.96000492
Observations 8

ANOVA
df SS MS F Significance F
Regression 2 34.2919528 17.1459764 18.6043846 0.00482968
Residual 5 4.60804719 0.92160944
Total 7 38.9

CoefficientsStandard Error t Stat P-value Lower 95% Upper 95%

Intercept 1.82821447 1.39873867 1.30704506 0.24807683 -1.76735775 5.42378669
Weekly Gross 0.04347195 0.0082423 5.27425198 0.00326034 0.02228445 0.06465945
Television Ad-0.83586516 0.44318334 -1.88604827 0.11795697 -1.9751042 0.30337387

RESIDUAL OUTPUT

Predicted
Observation
Newspaper Advertising
Residuals
($100s)
Standard Residuals
1 2.05259714 -0.55259714 -0.68108167
2 1.57681316 1.42318684 1.75409246
3 1.73645564 -0.23645564 -0.29143401
4 3.72015429 0.57984571 0.71466581
5 4.80953452 -0.80953452 -0.99775964
6 3.31074208 -1.01074208 -1.24575003
7 7.98651824 0.41348176 0.50962054
8 5.60718495 0.19281505 0.23764654
Lower 95,0% Upper 95,0%
-1.76735775 5.42378669
0.02228445 0.06465945
-1.9751042 0.30337387
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.96552034
R Square 0.93222953
Adjusted R S 0.90512134
Standard Erro 20.3315702
Observations 8

ANOVA
df SS MS F Significance F
Regression 2 28431.1363 14215.5681 34.3892244 0.00119564
Residual 5 2066.86373 413.372747
Total 7 30498

CoefficientsStandard Error t Stat P-value Lower 95% Upper 95%

Intercept -42.5695936 28.5471741 -1.49120167 0.19610677 -115.952441 30.8132536
Television Ad 22.4022386 7.09933172 3.15554188 0.02522123 4.15282539 40.6516517
Newspaper Ad19.4986275 3.69694652 5.27425198 0.00326034 9.99532394 29.0019311

RESIDUAL OUTPUT

Predicted
Observation
Weekly Gross Revenue
Residuals
($100s)
Standard Residuals
1 98.6895405 2.61045952 0.15191829
2 83.1330046 -31.2330046 -1.81763578
3 76.2873019 -1.48730192 -0.08655502
4 137.604131 -11.4041305 -0.66367472
5 116.072975 21.7270247 1.26442582
6 80.6850847 20.7149153 1.20552511
7 233.23007 4.56992963 0.2659516
8 225.097892 -5.49789209 -0.3199553
Lower 95,0% Upper 95,0%
-115.952441 30.8132536
4.15282539 40.6516517
9.99532394 29.0019311
Market Weekly Gross Revenue ($100s) Television Advertising ($100s)
Mobile $ 101.30 $ 5.00
Sheveport $ 51.90 $ 3.00
Jackson $ 74.80 $ 4.00
Birmingham $ 126.20 $ 4.30
Little Rock $ 137.80 $ 3.60
Biloxi $ 101.40 $ 3.50
New Orleans $ 237.80 $ 5.00
Baton Rouge $ 219.60 $ 6.90
Newspaper Advertising ($100s)
$ 1.50
$ 3.00
$ 1.50
$ 4.30
$ 4.00
$ 2.30
$ 8.40
$ 5.80
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.99110073
R Square 0.98228066
Adjusted R S 0.81266077
Standard Erro 22.3087182
Observations 8

ANOVA
df SS MS F Significance F
Regression 2 165534.506561 82767.2533 166.306533 2.66917E-05
Residual 6 2986.07343865 497.678906
Total 8 168520.58

Coefficients Standard Error t Stat P-value Lower 95% Upper 95%

Intercept 0 #N/A #N/A #N/A #N/A #N/A
Television Ad 13.2749845 3.94658873221 3.36366047 0.01516082 3.61802976 22.9319392
Newspaper Ad19.6034465 4.05572360397 4.83352625 0.00289983 9.67944834 29.5274446

RESIDUAL OUTPUT

Predicted
Observation
Weekly Gross Revenue
Residuals
($100s) Standard Residuals
1 95.7800923 5.51990774157 0.28571074
2 98.635293 -46.735292997 -2.41902146
3 82.5051078 -7.7051077556 -0.39881682
4 141.377253 -15.1772532957 -0.78557551
5 126.20373 11.5962698051 0.60022359
6 91.5503727 9.84962729888 0.50981728
7 231.043873 6.75612691795 0.34969752
8 205.297383 14.3026172526 0.74030429
Lower 95,0% Upper 95,0%
#N/A #N/A
3.61802976 22.9319392
9.67944834 29.5274446