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CONSUMER BEHAVIOUR

Submitted to: Muhammad Zia


Date:

ui Southern Gas
ompany

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Submitted by:
Hasan mahmood (47702)
Alicia Fernandes
Adees
Omer khayyum
Muhammad umer (45981)
Ibrahim qasim

Abstract

Sui Northern Gas Pipelines Limited (SNGPL) is a natural-gas distribution company supplying gas to all the
provinces of Pakistan. It is one of the largest gas providing company in Pakistan but due to gas shortage its facing
huge loss every year due to unaccounted for gas In this research, A mathematical solution has been gathered to
incurred the loss of this year by load shedding the gas supply to different areas of Pakistan. It has over more
thousands of employees working in it is one of the semi government institution in Pakistan.

Executive Summary

Sui Northern Gas Pipelines Limited (SNGPL) become included as a personal constrained Company in 1963 and
transformed right into a public constrained employer in January 1964, now The Companies is indexed at the Pakistan
Stock Exchange (PSX).The Company took over the present Sui-Multan System from Pakistan commercial
Development Corporation (PIDC) from Attock Oil Company Limited. in areas Multan and Rawalpindi, serving a
complete quantity of sixty seven clients.Sui Northern Gas Pipelines Limited (SNGPL) is the biggest included
fueloline employer serving greater than 7.22 million clients in North Central Pakistan thru an in depth community in
Punjab, KPK and Azad Jammu & Kashmir. The Company is overseen via way of means of a self-governing Board of
Directors containing eleven individuals. The Managing Director/Chief Executive is chosen via way of means of the
Government of Pakistan and has been assigned with such a lot of powers as granted via way of means of the Board

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of Directors essential to steer the commercial enterprise of the employer. The maximum useful gain for the employer
this is has no competitor withinside the marketplace

Contents
 Company’s Description...............................................................................................2
 Mission......................................................................................................................... 2
 Vision........................................................................................................................... 2
 Core Values.................................................................................................................. 2
INTEGRITY............................................................................................................................2
EXCELLENCE.......................................................................................................................2
TEAMWORK................................................................................................................. 3
TRANSPARENCY...........................................................................................................................3
CREATIVITY.........................................................................................................................3
RESPONSIBILITY TO STAKEHOLDERS....................................................................................3
BUSINESS PRINCIPLES AND ETHICS POLICIES ……………………………………...3
 Goals............................................................................................................................. 4
 Planning........................................................................................................................ 5
 Organizing.................................................................................................................... 6
 Leading......................................................................................................................... 7
 Controlling.................................................................................................................... 8
 Conclusion ................................................................................................................... 9

INTRODUCTION

Company’s Description

The Government of Pakistan immediately and circuitously owns the bulk of the stocks of the Company. The
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employer offers withinside the commercial enterprise of transmission and distribution of herbal fueloline aside from

set up of excessive-strain transmission and low-strain distribution systems. SSGCL transmission framework extends

withinside the Provinces of Baluchistan and Sindh . The distribution community protecting greater than 1200 cities

withinside the Sindh and Baluchistan are dealt with thru its local workplaces throughout Pakistan. about 384,979

million ft3 fueloline become offered in 2015-2016 to 2.eight million commercial, industrial and family clients in

those regions thru a distribution community of greater than 44,761 Km. The employer even have a fueloline meter

production plant withinside the u . s . and having a every year manufacturing of 356,000 meters on a unmarried shift

foundation. The Company is overseen via way of means of a self-governing Board of Directors containing eleven

individuals. The Managing Director/Chief Executive is chosen via way of means of the Government of Pakistan and

has been assigned with such a lot of powers as granted via way of means of the Board of Directors essential to steer

the commercial enterprise of the employer. The maximum useful gain for the employer this is has no competitor

withinside the marketplace

Mission

"To meet the energy requirements of customers through reliable, environment-friendly and

sustainable supply of natural gas, while conducting business professionally, efficiently,

ethically and with responsibility to all our stakeholders, community, and the nation."

Vision

"To be a model utility providing quality service by maintaining a high level of ethical and

professional standards and through optimum use of resources."

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BODY

INTEGRITY

Keeping Company’s interest above oneself. Practicing and promoting ethical business

environment. Taking effective actions if there is a deviation in behavior or situation. Being

honest and living within means.

EXCELLENCE

Making positive contribution towards the achievement of SSGC’s vision. Striving for

continuous improvement. Responding effectively to customer needs. Taking timely and

corrective decisions.

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TEAMWORK

Building strong relationships across functional areas. Working well with all types of people

and co-operating with others. Soliciting advice, sharing ideas and best practices with all

stakeholders. Supporting the achievements of Company’s goals. Effectively contributing and

using people’s various skills and styles. Arriving at constructive solutions while maintaining

positive working relationships. Demonstrating flexibility.

TRANSPARENCY

Displaying openness and consistency in applying policies and procedures. Following

regulations in all aspects of operations and processes.

CREATIVITY

Coming up with new ideas. Encouraging innovation. Promoting employees approaches.

Converting ideas into actions. Helping them conquer their ideas.

RESPONSIBILITY TO STAKEHOLDERS

Staying abreast of changing environment that impacts our business i.e. markets, competitors,

technology, customers, suppliers, employees and regulators. Creating solutions to help

colleagues and team members to improve their skills and performance. Ensuring optimum

utilization of resources. Balancing short- and long-term priorities to maximize on results.

Ensuring compliance of law.

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Goals

The company’s basic goals to be set under its strategic dimensions in which they focus to

increase its consumer market 3 to 5% yearly and to provide its customers a quality of product

in timely duration to help company achieve its goal through managing its resources effectively

and efficiently.

Planning

In this organization planning has done under the operational aspects of the company that is

based on its long-term vision following the resources that they have to produce for its entire

market keeping up the quality and distribution quantity according to the requirement of the

market. The flow of their planning is very specific to fulfill the basic need of their consumer

but they follow the rules and procedures of the company in a directional manner in order to get

things done in ethical way in which it needs to be done. And by making it easier for their

organization they conduct their standing plans mostly but in a technical field of the company

single use plans are also considered according to the situation created in the field work.

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Organizing

The employer’s employer shape offers into eight purposeful divisions every headed via way of means of its very own

Senior General Manager while finance branch is headed via way of means of the Chief Financial Officer OGRA is

liable for the regulation, pricing sales dedication and compliance to provider requirements. The essential area of the

on-discipline paintings pressure includes technically certified and professional personnel. A very without a doubt

outline hierarchy indicates the control tiers in the employer beginning from pinnacle degree wherein there are eleven

individuals of Board of Directors they all assigned a Chairman beneathneath the Chairman a Managing Director is

main with 2 Deputy Managing Directors below one DMD there are eight Senior General Managers after which 28

General Managers of Different Departments with their groups are withinside the a part of this employer. Around

2000 to 8000 personnel are running below distinct departments of the employer. The employer follows its

conventional kinds of departmentalization via way of means of purposeful wherein every department of employer act

consistent with its features of transmission, distribution, engineering, financial, manner and patron members of the

family. Product departmentalization isn't always lots wished withinside the employer due to the fact they simplest

have one made from herbal fueloline on which the employer relays which offers them the very best manner of

marketplace departmentalization with none competitor for the product withinside the marketplace. Geographic

location departmentalization is getting used withinside the employer thru local workplaces which ends up a cost-

powerful gain for the employer due to the fact patron members of the family and technical discipline members of the

family are every day dealing subjects for the employer. Managers are enrolled in distinct initiatives running with

distinct groups now no longer simplest in a single unmarried project which shows the matrix departmentalization of

the employer. From pinnacle degree to non-managerial personnel a in brief described hierarchy indicates the chain of

command this is being accompanied via way of means of the employer wherein there are 28 fashionable managers

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being suggested every day via way of means of their groups and personnel running below them. For the span of

manipulate there also are center managers running in every local workplace below a fashionable supervisor they

manipulate the kind of issues confronted every day via way of means of their personnel and educate personnel

consistent with the state of affairs that needs to be dealt with. Each local workplace has distinct quantity of center

managers to observe the span of manipulate of the employer. Work specialization is needed withinside the technical

departments of employer wherein there are uncommon issues want distinctly technical talents to get issues solved

withinside the discipline paintings. Formalization is the pinnacle prioritize detail being accompanied via way of

means of the employer in their policies and strategies. However, the employer formerly took few steps to take gain of

the upgraded generation however it effects withinside the unauthenticity of the patron members of the family in order

that they determined to observe their traditions policies and strategies. The employer is distinctly centralized via way

of means of the authorities of Pakistan ordered to observe the formalized policies and process wherein there's a

dynamic surroundings in the employer display that as is the outside forces adjustments employer additionally act

consistent with the desired

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changes which the Government orders the company to follow. The reporting process under

chain of command that is follows shows the communication that done on the daily basis as

well as a strict rules and procedures in documentation process is also followed in the

organization.

Leading

The role of the leader in this organization is to create vision among subordinates, a good

conflict manager, build strategy to achieve short- and long-term goals, coach subordinates to

bring out true potential in them and to prepare them for future leadership positions.

Monthly motivational sessions of all the departments, constant feedback from the superiors,

being present on ground with the workers to give out a true picture of being a leader,

incentives on best performances.

2 bonuses in whole year that are based on performance evaluations of a superior officer. The

highest grade of performance is SEE (Surpassing expected expectations) and the lower being

UP (under performed)

Diversity- male/female ratio is 70:30 most of the top positions held by males with only 2

females present in board of directors at the moment.

Democratic leadership style where the department carries out weekly meetings to discuss

progress and problems of designated projects.

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Controlling

A set SOP of excellent practices that is enforced via way of means of struggle and manipulate

managers who make certain that the personnel observe the authorized steps to paintings

withinside the employer. The boss withinside the branch additionally extends manipulate over

each subordinate and feasible measures of crook litigation also can have carried out. A rating

sheet being organized after each 6 months that three on the spot bosses of a specific worker

fills in after which they're go puzzled via way of means of the pinnacle control to eliminate any

biases from this manner. Inventory manipulate manner wherein the stock is simplest launched

from the warehouse via way of means of the signature of a Chief Manager. All the facts desires

to be shared thru a secured intranet channel and all files replica want to be each tough and soft.

2 inner audits in step with 12 months and a very last audit via way of means of representatives

of auditor fashionable of Pakistan. SOPs for tracking use of energy and ensuring that not one

of the worker is utilizing his/her energy to make every other subordinate do some thing illegal.

There is a fixed hierarchical shape this is had to be accompanied now and again so make

matters paintings withinside the employer. We have 2 governmental our bodies supervising us

so we want to be greater careful in our moves and all of the tenders and phone for bids undergo

OGRA. Any worker discovered to be leaking any kind or facts might be disregarded and crook

case being registered towards them. A steady strain from authorities continually maintain us on

our toes.

BUSINESS PRINCIPLES AND ETHICS POLICY

Sui Southern Gas Company Limited (SSGC) calls for of its complete personnel, each govt

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personnel and subordinate personnel, the observance of the best moral requirements withinside

the behavior of its commercial enterprise sports. The Business Principles and Ethics Policy

(BPEP) is meant to assist SSGC personnel in assembly the requirements of expert and private

integrity anticipated and required of them. SSGC personnel will act with integrity in any

respect instances, to guard and guard the recognition of the Company. Contravention of the

BPEP can be seemed as misconduct.

SSGC’s Obligations

SSGC will ensure that, through this BPEP, and through other means of communication, its

entire staff is aware of the required standards, rules and regulations.

Specific Guidelines

The followings specific guidelines are prescribed for SSGC staff:

1. Conflict of Interest

Each staff member has a prime responsibility to the Company and is expected to avoid any

activity that could interfere with that responsibility. Staff should not engage in activities or

transactions which may give rise to, or which may be seen to be giving rise to, conflict

between their personal interests and the interests of the Company. Such conflict could arise in a

number of ways and in a number of situations.

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2. Confidentiality

Staff participants must now no longer preserve or make copies of correspondence; documents,

papers and records, drawings and data (described as the “Confidential Information”) listing of

customers or clients with out the consent of the Company and all such records must be

surrendered to the Company while the man or woman leaves the Company’s employment and

whole file of the identical must be maintained thereafter for a duration ten (10) years.

Confidential records must be saved on Company premises best and unpublished records can be

disclosed to outside organizations/man or woman best on “want to know “basis. In case of

doubt on this regard, the Management’s recommendation must be sought.

4. Health, Safety and Environment (HSE) while ensuring HSE policies every staff member

will endeavor to achieve:

• Continual improvements of the Company’s Health, Safety and Environment management

system.

• Managing all phases of the Company’s operations in a manner that prevents pollution and

minimizes adverse effects on the environment.

• Providing safe and healthy work environment for all employees.

• Reduction of health, safety and environmental hazards and accidents by applying suitable

controls and being prepared for emergency situations.

• Adherence to all applicable health, safety environment legislations, standards and

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guidelines.

Staff members should not tamper with or misuse any item provided by the Company to secure

the safety, health and welfare of its staff and for the protection of the environment.

5. Alcohol, Drugs and Gambling

The use of alcohol in any form is prohibited on all Company locations/premises. Similarly, the

use of drugs, except under medical advice, is prohibited on all Company locations/premises.

Any staff member arriving at a workplace under the influence of alcohol or drugs will not be

permitted to enter the premises and will be liable to disciplinary action.

All forms of gambling/betting on the Company’s premises are forbidden

6. Receiving Gifts

No team of workers member shall seek, be given or allow himself/herself or any member of

his/her own circle of relatives to simply accept any present or favor, the receipt of in an effort

to area him/her below any shape of reputable responsibility to the donor. As a part of

constructing dating with customers, provider etc. team of workers contributors may also get

hold of occasional gifts, furnished that the present is of nominal value (e.g. pens, notepads,

calendars, diaries, keychains or such promotional material) and the present is neither meant nor

perceived with the aid of using others to be meant to improperly have an effect on enterprise

decisions. Occasionally, there can be instances whilst refusing a significant present might be

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impractical or embarrassing. In the ones uncommon times such present have to be surpassed

over to control for appropriate disposal.

7. Work Place Harassment

SSGC staff will maintain an environment that is free from harassment and in which all

employees are equally respected. Workplace harassment is defined as any action that creates an

intimidating, hostile or offensive work environment. Such actions include, but are not limited

to sexual harassment, disparaging comments based on gender, religion, race or ethnicity.

CONCLUSION

As I could finish this record on ssgc destiny techniques that A huge undertaking has in reality opened

LNG floodlights. It marks the continuation of Pakistan’s Government’s plan to inspire neighborhood and

overseas buyers to now no longer simply import LNG however to construct a community of associated

infrastructure in strategic locations. By November 2018, the second LNG Terminal being installed via

way of means of Pakistan Gas Port, will begin receiving the second one FSRU with the intention to offer

every other six hundred mmcfd of re-gasification facility to nation owned Pakistan LNG Terminal

Limited. Pakistan’s LNG re-gasification potential will move past .In the meantime, SSGC and SNGPL

have began out making plans out a brand new pipeline from Karachi to Lahore a good way to upload

every other of LNG to fulfill the developing call for of domestic, commercial, industrial, energy and CNG

sectors.The steely solve of the prevailing Government, the Ministry of Petroleum and Natural Resources

and different stakeholders which includes Elengy Terminal (Pvt.) Ltd, PSO, SNGPL and SSGC is pretty
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obvious via way of means of the manner they've silenced all of the detractors who had given up desire at

the achievement of the LNG projects.By the appearance of things, higher days aren't simply coming;

they're here.

References

https://www.ssgc.com.pk/urdu/?p=4685

https://www.ssgc.com.pk/web/?page_id=112625

https://www.ssgc.com.pk/web/tenders.php

https://www.ssgc.com.pk/web/?p=5436

https://www.ssgc.com.pk/web/?p=4623

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