Professional Documents
Culture Documents
Question bank
10.With the reference of the case study describe two advantages of democratic
leadership style (4 Marks) (NEW)
1. Explain the reasons behind RDM being hierarchical under Kristian. [6 marks] a.
positives
i. political circumstance
12. Discuss the advantages and disadvantages of RDM recruiting employees from
across
Europe [6 marks]
13. Analyze the impact of RDM’s recruiting strategy on their possibilities for
expansion. [10
marks]
14. Explain the appropriateness of paternalistic leadership style at RDM.[6 marks]
1. Define variable costs and identify 2 variable costs from the case study [3 marks]
2. Evaluate the source of finance which needs to be used for the new production
facility. [8 marks]
3. Discuss whether or not RDM should use loan capital or share capital to finance
their additional production facility (possible 10 marker)
4. Justify why RDM should go public to\ raise finance (line 117)
Maybe for Finance, they will add a table in the actual paper on the costs of investment
of the new facility or related and make us do an investment appraisal. Seeming that
there is no finance in the case study, maybe they will add a table in the paper with
financial data.
Unit 4 - Marketing
1. Explain the reasons which could have forced the company to come up with a
kerosene stove. [6 marks]
2. Explain the usefulness of branding to RDM. [6 marks]
3. Explain which part of the marketing mix has been greatly focused upon. Justify
your
answer. [6 marks]
4. To what extent do innovation, ethical considerations, and cultural differences
influence
marketing practices and strategies. [8 marks]
5. Prepare a suitable marketing mix for healthcare devices manufactured by RDM.
[8 marks
6. Examine the usefulness of STP as a tool for RDM. [8 marks]
7. To what extent can e-commerce be used as a promotional and distributional
strategy by RDM. [8 marks]
8. Evaluate whether all concepts of the marketing mix are equally balanced. Justify
your answer. [8 marks]
9. Discuss the importance of market research in setting up the new production plant
in another country in Europe.
10. Discuss two ways to extend the product life cycle of kerosene stoves?
11. Advise RDM on how to improve brand identity under the marketing perspective
12. Advise what marketing strategy can be adopted by Jan for RDM.
13. With reference to the case study, describe two advantages of RDM having a
good brand
identity
14. Explain the role/usefulness of a marketing plan to RDM [6 marks]