DELIVER

Perspective Key Result Area (KRA) Measure

% achievement against targeted revenues from events and
Promotions Effectiveness (Tactical)
promotions

Financial Adherence to allocated Marketing budget % deviation from the allocated budget

Media Cost Management % cost savings in Outdoor/Print

Customer response to marketing initiatives at

territory level New customer acquired Number of existing
customers retained
% Increase in territory market share
Territory market share/ Brand Market Share
Customer % Increase in Brand market share

Brand Perception Score for the Concept brand in the

Brand Strength (Thematic)
territory

Roll out and follow up on events and promotions as per the

Annual Marketing Calendar Implementation
decided timelines

Adherence to timelines of seasonal launches / marketing

Current Seasonal Promotion Management
execution of Concept Brand
Processes
(Internal) Agency Performance
Agency Relationship Management (Feedback on quality and ROI of campaigns and offerings
delivered by Agencies)
Dispatch of welcome kits, gifts, promotion collateral as per
Loyalty Program Management
scheduled timeline

Retention of key talent (high potentials, high

"Build" for % decrease in attrition in the department
performers, key position holders)
Future"
(Capability)
People Capability Building Achievement against targeted hours of training