Effects of Advertising on TATA

Consultancy Services in Peshawar

2021-22
Marketing has been proven a driving force in the business success,
marketing strategies has been proven the key elements to scale the
business and take it on another level. Recent studies show that how
marketing has helped several small business organizations to grow
into large scales businesses, by extending it further to reach more
target customers. In this scientific approach, we are trying to
address whether marketing has a positive or negative impact on the
“TATA Consultancy Services”.

Problem Statement
1. Configuration of network elements
2. Monitor the network usage performance
3. Ability of service providers
4. Deploy multiple vendor solutions
5. Outreach of people

Objectives
1. To define customer satisfaction
2. To survey data about competitors of TCS
3. Carry out analysis to measure impact of competition for TCS
4. To highlight the pros and cons
5. To collect remedies for effectiveness
Methodology
To survey the data, the total population was 300 number of people,
the sample space was 40 younger age male and female. The result
shows that there is a positive role of advertising at TATA
Consultancy Services in Peshawar 2021-22

Conclusion
During conducting the research on TCS in Peshawar 2021-22: firstly,
the data has been collected regarding advertisement, customer
satisfaction, competitors, pros and cons. After that we analysed all
the data collected, it is suggested that advertisement has positive
impact on the TCS, and its advertisement has been accepted and has
positive impact on TCS customer.

References
TATA Consultancy, “Sales & Marketing Analytics” https://tcs.com
Accessed on date 28/9/22.
TATA Consultancy, “TCS Account” https://tcs.com
Accessed on date 28/9/22.
TATA Consultancy, “TCS Strategic Marketing” https://tcs.com
Accessed on date 28/9/22.
TATA Consultancy, “International Trade Report” https://tcs.com
Accessed on date 28/9/22.
TATA Consultancy, “TCS Rates” https://tcs.com
Accessed on date 28/9/22.
Task: KP Business Expo Report
Submitted To: Mam Bushra

EXPO
Expo is an exhibition internationally company and country that
represents themselves and their products and services to peoples
and provide awareness .it is a specially organized platform it is to
develop a link between academia and industry.

OBJECTIVES
The objective of this Expo is to provide opportunities for businesses
to showcase their products aware services.
To inspire and motivate students to look forward to business rather
than job seeking.
It was a great opportunity for the students to learn practically the
bookish knowledge they acquired in the class.

STUDENTS REPORTED
The Job Fair was not well introduced and not even to our students.
The senior teachers were not invited to be fully involved
To much criticized social media
The open invitation resulted in much rush and disturbance among the
college students created too much disturbance they performed
unethical activities
The control mechanisms fail, and security fail
The Auditing should be done to prevent mismanagement fully
involving planningning which results in many problems.
TEACHERS OF IM STUDIES
REPORTED
The Expo was a good step but must be created awareness among
students.
The entry ticket whereas for rush control.
The purpose of the entry tickets is to control rush and evaluate how
many people are participating and evaluate turnover.
The big issue was outsiders, especially college students who created
a disturbance and perform unethical activities.
There is Civilization, rules, regulations, and humanity in the other
Expo events but in KP Business Expo there was no concept of the
above-mentioned terms.

Appreciation
Appreciation goes to our students they did efforts and struggle.

Barriers
Faculties were not involved and it resulted in objections and
academia was not involved which is not good.
The senior teachers were not invited to be fully involved.
Mismanagement was conducted which failed control.