Atif Khan Roll No 46

AIDA MODEL for Apple

1.Awareness
Apple announced that they will be launching something new, a
product no one had seen before. This developed the awareness for
the new product and expectations from Apple.

2.Interest
Then Steve Jobs took the stage to create Interest. He explained
what the product was and what are its salient features. This
developed the interest among the customers.

3.Desire
The desire stage was created when Steve Jobs explained to the
customers how it would solve the problems they have with existing
phones. Some problems or difficulties were that people wanted
phones with no stylus, phones that ignored unintended touches,
phones that were more accurate.

4.Action
The action part was strengthened when Jobs showed and used the
phone on stage. This showed the customers that it was real and
would actually benefit them. This also set iPhone apart from its
competitors.