A

COMPARATIVE ANAYSIS
ON
“Conflict Management in FMCG Industry
(with special reference to BRITANIA INDUSTRIES LTD.
and PARLE BISCUIT PVT. LTD.)”

FOR

THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE

DEGREE OF BACHLERS OF BUSINESS ADMINISTRATION
(2016-19)

SUBMITTED TO: SUBMITTED BY :

MRS. AMRITA KAUR MANJEET KAUR
BBA – 6TH SEM

SURAJMAL AGARWAL PRIVATE KANYA MAHAVIDHALAYA, KICHHA,

DISTT (U.S.NAGAR) (U.K)-263148

AFFILIATED TO
KUMAUN UNIVERSITY NAINITAL
 AKNOWLEDGEMENT

Someone has rightly said that, “No one can live in Isolation”. It is true that every individual
needs the help of others in every work he does.

First of all I would like to express my gratitude to Head of Department Ms. Arshi Khan and
my faculty guide Mrs. Amrita Kaur who guided me with her knowledge and skill and helped
me in successful completion of the work.

I thank my institute who has given me an opportunity to shows my skills. I also thank my nearer
and dearer ones without whose support this project would not have been possible. I extent my
sincere gratitude towards my parents, who have always encouraged me and gave suggestions.
They always stand by me. Their support has always motivated me.

MANJEET KAUR
 STUDENT DECLARATION

I MANJEET KAUR, a student of BBA – 6th SEM hereby declare that the project report

entitled, “A Comparative analysis on Conflict Management in FMCG Industry (with

special reference to BRITANIA INDUSTRIES LTD. And PARLE BISCUIT PVT. LTD.)”

Submitted by me to the college of “Surajmal Agarwal Private Kanya Mahavidhalaya,

Kichha” in partial fulfillment for the award of degree of Bachelors of Business Administration

under the guidance of Mrs. Amrita Kaur is my original work and the conclusions drawn

therein are based on the material collected by myself.

Date: MANJEET KAUR

Place:
 PREFACE

Theoretical knowledge without practical knowledge is of little value. Theoretical study in

classroom is not sufficient to understand the functioning. Therefore, it becomes necessary
to undergo any project work. Practical project supplement the theoretical studies.
Therefore, it covers what is uncovered in the classroom. It exposes the student to
invaluable treasure of experience.

I have conducted a survey & prepared a dissertation report on the “A comparative

Analysis on Conflict Management in FMCG Sector (with Special Reference to Parle and
Britannia)”.
In this survey I have interacted to the many people to know how many of them prefer
Parle or Britannia Biscuit
This survey has been conducted with the help of a questionnaire

This whole project is divided in five segments:-

 First segment consist of company profile

 Second segment consist about concept of Parle and Britannia.

 Third segment consist about research methodology (research objectives, types of

research, research design, sample design, method of data collection & processing of
data.

 Fourth segment consist about data analysis and interpretation

 Fifth segment consist of suggestions, conclusion, & limitation

I have gained precious knowledge regarding practical aspect during my dissertation

report. This project has been under taken with utmost sincerity.
 TABLE OF CONTENT

TOPIC
College certificate
Student declaration
Acknowledgement
Preface

CHAPTER 1
 Introduction
 Objective of the study

CHAPTER 2
 Concepts and studies

CHAPTER 3

 Research methodology

CHAPTER 4

 Data Analysis

CHAPTER 5
 Findings and conclusion
 Suggestions and recommendations

CHAPTER 6
 Limitations of the study
 Significance of the study

References or Bibliography
Questionnaire
 Chapter -1
Executive summary
 Chapter -2
Introduction of the Company
 Chapter -3
Introduction of the Topic
 Chapter –4
Literature Review
 Chapter-5
Research Methodology
 Chapter -6
Data Analysis and
Interpretation
 Chapter -7
Findings, Conclusion,
Suggestion, Bibliography.
Annexure