Case Study 10

PRETTY DOVE DEVELOPMENT CORPORATION: I’ll follow the Boys

I. Introduction

Engr. Abrera's company's sales growth may have already reached its peak and her marketing
manager recommended that maybe it is time to consider designing a new product. Engr. Abrera is in
deep thought on what move should she make. Considering her situation, she should consider widening
her options to narrow down the best outcome possible. One would be by creating new product designs
and also scouting for more lands.

II. Background

At the point when you began your business, everything felt right. You had a strong business
thought, if not a composed arrangement, a serious evaluating model, and a decent lead age plan. Also,
obviously, you were energetic.

In the initial three or four years, your diligent effort and speculation paid off. Indeed, you
became quicker than you anticipated. However, presently, you can't make that equivalent progress,
regardless of how enthusiastically you attempt.

Assuming this sounds recognizable, you're presumably feeling fairly disappointed and quite
worried about the eventual fate of your business. Yet, actually you're encountering a totally ordinary
marvel: Your business has arrived at a level.

All organizations hit obstructions at some point. Once in a while they're brought about by the
board's impediments; different occasions they're the aftereffect of the business cycle—the normal way
organizations develop and advance.

III. Evaluation of the Case

This case focuses more on the best decision for the growth of the company. First the hint that
the company’s sales growth coming to a plateau. The marketing manager recommended to consider
designing new products, with that the best scenario for Engr. Abrera is to consider the company’s
situation and base the solution with regards to that

IV. Proposed Solution/Changes

Start by creating new product designs, here if Engr. Abrera can make one by hiring a freshly
graduate will be the best move. Fresh graduates mean fresh new ideas. With that aside, scouting for
new lands to develop will be next, with the help of the marketing manager’s and her experience they
should be able to find a suitable land to be develop. Thus in doing all of this the problems are solving
temporally. For a long-term plan it would be better to expand the company reaching out to other rural
areas to be develop.
 V. Recommendations

Engr. Abrera should research more regarding the available lands that would prove to be a great
investment. Look for ways to expand her company will not only solve the problem but it would also lead
to more options for her company and will instill growth again.