Professional Documents
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calculations (Fail)
Question 2
a. Starting with the none financial data provided in the question, it seems that the logistics
department’s productivity has declined significantly from 2020 to 2021. This is clearly
seen in the percentage of orders that have been delivered on time as well the number of
complaints the company has received over the past two years. In 2020, the percentage
of orders delivered on time was 95% and it declined significantly in 2021 to 70%. This
can be directly linked to the spike in the number of customer complaints received over
the two years. From 20000 to 300000 is not something that is insignificant. In addition to
this, the percentage of late delivery for Gold membership holders also had a dramatic
increase of 10% between the two years. This would largely attribute to the increase in
customer complaints because they are paying a $100 annual fee and not receiving their
products within the promised time. All of this, added to the fact that the company had an
increased running cost of over double the cost of 2020, in 2021 for the customer
complaints department surely proves the logistics department needs to be very much
more efficient over the next year in order to retain customers. The increase in customers
in 2021 can be attributed to the success of 2020. People knew that Clamp Co. had
high-quality, affordable products that were delivered within 24 hours. This gave the
company an edge over other home furniture companies.
From a financial perspective, the company has improved in all aspects and has
increased its profits. However, this is largely attributed to the electronics portion of their
products. Home furniture actually saw a decrease in sales. It can be speculated that
because of the lowered cost of delivery expenses from 2020 to 2021, the way in which
deliveries were made was not effective and as such, were late and did not make
customers happy.
Due to the steady growth in the electronics market by 30% each year, their sales have
overtaken home furnitures and have made up most of the revenue as well as expenses
in 2021. There were only a few percentages worth of changes from 2020 to 2021.
The net profit margins; in 2020: 22%. 2021: 27%.
The gross profit margins: 2020: 39%. 2021: 43%
This proves that products are selling.
b. Taking into consideration, all the factors that are discussed above, it is safe to assume
that the financials have gone well from 2020 to 2021. However, it can be speculated that
there will be a steep decrease in sales of furniture in the next year, as well as a drop in
the number of customers who apply for gold membership. To make sure this is
controlled, the company needs to make sure the logistics department is running more
efficiently than it was in 2021 and work towards improving their delivery services to try
and reach the ideal figures of 2020 again. They can attempt this by having promotions or
sales for their furniture all the while improving their delivery procedures. If this is done,
the company can expect to see lower customer complaints and an increase in gold
memberships from the first quarter of the year to the second.
In addition to promotions and sales, more marketing can be done for the furniture in
order to stimulate sales.