ANTI BACTERIAL LINEN SPRAY Paper

UNIVERSITY OF THE EAST
MANILA CAMPUS
COLLEGE OF BUSINESS ADMINISTRATION
2219 C.M. Recto Avenue, Sampaloc, Manila, 1008 Metro Manila
A Feasibility Study for Reselling linen scents with disinfectant

Presented to the Faculty of the College of Business Administration
Department of Entrepreneurial Venture and Student Apprenticeship
In Partial Fulfillment of the Requirement in

BBC 1107 – FEASIBILITY STUDY
For the Degree of Bachelor of Science in Business Administration Major in Business
Management and Marketing Management
Submitted by:
Ron Joseph M. Valdez John Michael N. Alcala

Bianca Camille T. Legaspi Denise Bernadette F. Tizon
Nida V. Khan April Joyce Leal
Justine Lance Yuan P. Irinco Ian Ray M. Gatilao
Submitted to:
Divina Gracia Gacila Encluna
Second Semester, S.Y. 2021 – 2022

College of Business Administration
APPROVAL SHEET
Esscentials.PH
By:

Business proposal accepted and approved as

conforming to the required standard of the
institution
PROF. DIVINA GRACIA ENCLUNA

Feasibility Study Adviser
REVIEW COMMITTEE
MR. ALDRINE JOSEF BUNYI MS. KATHRINA CHERMAR COMIA

Panelist Panelist
MS. JOELLE TUSING

Panelist
PROF. CYNTHIA A. ABELLA DEAN VERONICA N. ELIZALDE

EVSA Coordinator Dean
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College of Business Administration
Manila
Company Name and Approved Product:

Esscentials.PH______________________________________________________
Linen scents with Disinfectant spray____________________________________
Proponents:
FEASIBILITY STUDY ADVISER’S ENDORSEMENT
The undersigned Feasibility Study Adviser certifies that he/she has read the paper
and affirms that, after a mock defense, the group complies with the standards prescribed
for the Feasibility Study course of the College of Business Administration.
In view thereof, the undersigned endorses the said proposed business plan for oral
defense.
PROF. DIVINA GRACIA G. ENCLUNA

Feasibility Study Adviser
Date: _ _APRIL 22, 2022________
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ACKNOWLEDEMENTS
We thank God for giving us strength and guidance in accomplishing this study. Also, to
the effort of this team giving their time and effort in this study, being committed to the
succession of this study.
We also want to thank our parents, friends, classmates, and our advisor Professor Divina
Gracia G. Encluna. Without their help and support, the success of this study is
impossible.
Lastly, to the members that have been a team and a family this semester. Thank you for
the motivation, responsible, and encouragement to finish this study.
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TABLE OF CONTENTS
I. Business Description………………………………………………….………………12
A. Company Name, Address, and Form of
Business…………………………......13
B. Statements of Mission and Vision…………………………………….………13
C. Nature of the Operations……………………………………………………...13
II. Executive Summary…………………………………………………………………15
A. Type of Business ……………………………………………………………16
a.1 Nature……………………………………………………………………16
a.2 Company Name………………………………………………………….16
a.3 Brand Name ……………………………………………………………16
B. Highlights……………………………………………………………………16
C. Marketing ………………………………………………………………….16
b.1 Primary Target Market …………………………………………………16
b.2 Secondary Target Market ………………………………………………16
III. Marketing Research……………………………………………………………….17
A. Research Methodology and Instruments…………………………………….18
B. Tabulations and Interpretation of Results……………………………………18
IV. Marketing Aspect ………………………………………………………………….32
A. Assumption …………………………………………………………………33
a.1 Short Term………………………………………………………….……33
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a.2 Long Term…………………………………………………………….…33
B. Product Description……………………………………………………….....34
C. Market Description…………………………………………………………..34
D. Competitor’s Analysis ………………………………………………….
…...35
Product Strategies……………………………………………………………36
Brand Name ………………………………………………36

Packaging …………………………………………………37
Labelling …………………………………………………..38
Product Logo…………………………………………...…………………….39
Pricing Strategy ……………………………………………………………..40
Placement …………………………………………………………...………40
Promotions………………………………………………………...……………………..40
E. Sales Projection………………………………………………………...…….43
k.1 Short Term ……………………… ……………………………………...43
k.2 Long Term ……………………… ……………………………………...43
V. Technical Aspect …………………………………………………………………...47
A. Assumptions…………………………………………………………..…..…48
a.1 Short Term ………………………………………………………………48
a.2 Long Term …………………………………………………………..…..48
B. Process/Operation Design……………………………………………………48
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b.1 Type of Operation…………………………………………………….…48
b.2Operation Schedule/Operating Hours..…………………………..………49
C. Technologies …………………………………………………………………50
c.1Technology……………………….………..………………………….........................51
D. Time and Motion …………………………………………………………..52
E.Capacity Assessment …………………………………………………...……53
F. Production Schedule (Sales Projection) …………………………………….53
f.1Short Term Sales Projection……………………………………………....53
f.2 Long Term Sales Projection …………………………………………....54
G. Product cost……………………………………………………………..…...57
H. Total Production Cost/Unit Cost………………………………………..……57
h.1 Direct Materials ………………………………………………….…….57
h.2 Indirect Materials ……………………………………………………….57
h.3 Direct Labor ……………………………………………………….…….58
h.4 Indirect Labor ……………………………………………………...…....58
h.5 Operating Expense ……………………………………………………...58
h.6 Fixed Cost ……………………………………………………………...58
h.7 Variable cost………………………………………………………...…...58
h.8 Yearly Sales Production per Product ……………………………...……59
I. Break-even Point ……………………………………………………….……59
J. Future Plans…………………………………………………………………..60
VI. Management Aspect………………………………………………………………61
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A. Assumptions ……………………………………….…………...……..…….62
a.1 Short Term…………………………………………………….…………62
a.2 Long Term……………………………………………………….………62
B. Brief Profile of the owners…………………………………………………..63
C. Organization and Job Analysis………………………………………………65
d.1 Organizational Structure…..……………………………………………..65
d.2 Organizational Chart……………………………………………….…….65
Human resource plan ………………………………………………………………….68
d.3 Compensation Plan …………………………………………………….70
d.3.1Short Term Compensation …………………………………70
d.3.2. Long Term Compensation……………………………...…71
D. General and Functional Policies……………………………………….…….73
E. Implementation Plan Gantt Chart ……………………………….…………74
a.1 Short Term………………………………………………….……………74
a.2 Long Term…………………………………………………………….…75
VII. Financial Aspect………………………………………………………………….76
A. Assumptions ………………………………………………….…..……..……77
a.1 Short term…………………………………………………………....……77
a.2 long term ………………………………………………………...………77
B. Total Investment Cost Computation …………………………………………78
C. Sourcing of Funds ……………………………………………………………79
c.1 Capital Requirement Schedules ………………………………….…..…79
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D. Projected Financial Statements ………………………………………………82
d.1 Short Term …………………………………………………………...…82
d.1.1.Statement of Income …………………………………...…82
d.1.2 Statement of Financial (Balance Sheet) ………………...…83
d.1.3 Statement of Cash Flows…………………………..………84
d.1.4 Statement of Owner’s Equity ………………………..……84
d.2 Long Term ……………………………………………………..……85
d.2.1. Statement of Income …………………………………...…85
d.2.2. Statement of Financial (Balance Sheet)………………...…88
d.2.3. Statement of Cash Flows …………………………..……89
d.2.4 Statement of Owner’s Equity …………………………..…91
E. Statement of Liquidation………………………………………………...……91
F. Financial Ratios with Analysis …………………………………………...…92
f.1 Current Ratio …………………………………………………...……92
f.2 Rate of Return on Sales ……………………………………………93
f.3 Rate of Return on Equity………..……………………………………94
f.4 Annual Cash Returns ……………………………………………..…95
f.5 Payback Period ………………………………………………………96
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f.6 Net Present Value …………………………………………...………97
f.7 Internal Rate of Return…………………………………….…………98
G. Break-Even Point ……………………………………………………………99
VIII Appendices ………………………………………………………………………100
A. Approval Form ………………………………………………..…………101
B. Profile of Proponents …………………………………………………......103
C. Survey Form………………………………………………………………..105
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I. Business
Description
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A. Company Name, Address and Form of Business
Esscentials.PH is located in Mandaluyong area. It was near in our target
market which is Metro Manila our business is made by 8 individuals that has the
same goal in making the product successful in the market. The form of business is
reselling, the product will be rebranded by us and also to test the marketability of
the product.
B. Statement of Mission and Vision
Vision
 To be the largest scent provider in Metro Manila and also in the Philippines
 To be the number one scent provider to your rooms and many more area.
 To be the one of the companies that made the changes to the market by our
product scents being essentials to the buyers.
Mission
 To offer new way of disinfectant with a twist, which is it has a scent that will
make you feel relaxed, and safe from germs and viruses
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 To give quality scents to your room that will be added as making more
comfortable by bringing you the scents of nature to your rooms.
C. Nature of the Operation
Esscentials. Ph is willing to serve through online shops and to your social media.
Providing you a better communication with the customer aiming to bring the Nature
scents to your home with a quality and also a security to your rooms that can be home of
viruses and germs. Our transaction will be secured and safe, by the use of Gcash or
Palawan express. Gogo Express will be our main courier due to their good background in
serving their customers in Metro Manila.
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II.EXECUTIVE
SUMMARY
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A. Type of Business
a.1 Nature- Reselling
a.2 Company Name- Esscentials.PH
a.3 Brand Name- Mountain top scent
B. Highlights
The business will be managed by 8 students from Bachelor of Science in
Business Administration major in Business Management. Each of the members is
responsible in their assigned task in the whole operation for the next semester. The
company will ensure that the product offered will be worth of its quality and scents.
C. Marketing
b.1 Primary Target Market- Residents located inside Metro Manila
b.2 Secondary Target Market- Residents located outside Metro Manila
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III.Marketing
Research
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A. Research Methodology and Instruments
● Research Design
The researchers gathered the data and use Google Forms as their
alternative test questionnaire in this new normal way of getting the
response and data of the respondents to this study.
● Respondents
This study used a convenience sample, the respondents answered and

a google form was provided by the link given to them. They are
available at the time and answer at their own convenience.
● Data Collection Method
The study was given to one hundred (100) respondents, it was

completed 3 days at the time it was published on social media.
B. Tabulations and Interpretation of Results
Table 1
Age of the respondents
Age Frequency Percentage
16-20 27 27%
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21-24 71 71%
30-46 2 2%
Total 100 100%
Table 1 shows the largest number of respondents is in the group of 21 to 24 years

old having 71 respondents at the percentage of 71%. On the other hand, the lowest
response in this study is only 2 respondents in the group of 30 to 46 years old. The age of
16 to 20 years old has 27 respondents having 27% of the population of this study.
Table 2
Gender of the respondents
Age Frequency Percentage
Male 43 43%
Female 53 53%
LGBTQA+ 4 4%
Total 100 100%
Table 2 shows the largest number of respondents is in the group of females having
53 respondents the percentage of 53%. On the other hand, the lowest response in this
study is only 4 respondents in the group LGBTQA+. The group of males has 43
respondents having 43% of the population of this study.
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Table 3
Occupation of the respondents
Occupation Frequency Percentage
Students 91 91%
Employed 7 7%
Self-employed 1 1%
Unemployed 1 1%
Total 100 100%
Table 3 shows the largest number of respondents is in the group of students

having 91 respondents at the percentage of 91%. On the other hand, the lowest response
in this study is only 1 respondent who is Self-employed and Unemployed. In addition, 7
employed respondents participated in the study having 7% of the population of the
sample.
Table 4
Monthly income of the respondents
Occupation Frequency Percentage
1,000 - 2,999 23 23%
3,000 - 5,999 7 7%
6,000 - 8,999 2 2%
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9,000 and above 12 12%
Confidential 56 56%
Total 100 100%
Table 3 shows the largest number of respondents wants to be confidential in their

income are 56 respondents at the percentage of 56%. On the other hand, the lowest
response in this study is only 2 responses on having 6,000php to 8,999php pesos of
monthly income. In addition, the researcher gathered 23 respondents having a 1000php to
2,999php monthly income having the 23% of the population. 12 responses for 9,000php
and above monthly income. Lastly, 7 responses for 3,000php to 5,999php monthly
income.
Table 5
Responses for have they ever tried a disinfectant spray in your home.
Options Frequency Percentage
YES 92 92%
NO 8 8%
TOTAL 100% 100%
Table 5 shows that the respondents have ever tried a disinfectant spray in their
home. Based on the research survey, 92% of the respondents considered using the
disinfectant spray in their home and 8% of respondents did not use a disinfectant spray in
their home.
Table 6
Responses on how often they use disinfectant in their rooms
Everyday 23 23%
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Weekly 56 56%
Monthly 15 15%
Never 6 6%
TOTAL 100% 100%

Table 6 shows how often do you disinfect your rooms. 56 respondents weekly
disinfect their rooms, while 6 of the respondents never disinfect their rooms. In
addition, 23 respondents disinfect their rooms everyday, while 15 respondents
disinfect their rooms monthly.
Table 7
Respondents willing to try other products
Yes 73 73%
No 1 1%
Maybe 26 26%
TOTAL 100 100%
Table 7 shows that the respondents are willing to try other disinfecting products in
their home. Based on the research survey, 73% of the respondents considered trying other
disinfecting products in their home, 1% of respondents are not willing to try other
disinfecting products in their home and 26% of respondents are still undecided.
Table 8
Respondents using the scented spray in their rooms
Yes 86 86%
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No 14 14%
Total 100 100%
Table 8 shows did the respondents use scented spray in their rooms. 86% of them
used a scented spray, on the other hand, 14% didn’t use some.
Table 9
Respondents of for what purpose are they using scented sprays
Relaxation 45 48.39%
Health Purposes 28 30.11%
The area of bad odors 17 18.28%
Others 3 3.23%
TOTAL 93 100%
Table 9 shows why the respondents are using scented sprays in their homes.
Based on the research, 48.39% of the respondents use scented sprays for relaxation,
30.11% for health purposes, 18.28% is to eliminate bad odors, and 3.23% for other
reasons the respondents may have.
Table 10
Respondents of those who agree to mix scents with disinfectant
Yes 72 72%
No 11 11%
Maybe 17 17%
TOTAL 100% 100%
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Table 10 shows the respondents who agree with mixing scents with disinfectant.
Based on the research, 72% of the respondents agree with mixing scents with
disinfectants, 11% don’t agree and 17% are undecided.
Table11
Based on your preferences which of the flavors had you already smelled like a scent
Lemon 41 41%
Lavender 50 50%
Eucalyptus 8 8%
Other flavors 1 1%
TOTAL 100 100%
Table 11 shows that 50% of the respondents already experience Lavender as a

scent, while 1% only tried flavor and stated that “Green tea” flavor. In addition, 41% of
respondents already tried Lemon scent and 8% for Eucalyptus.
Table 12
Respondents of which flavor of scents they prefer
Lemon 30 30%
Lavender 47 47%
Eucalyptus 23 23%
None 0 0%
TOTAL 100 100%
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Table 11 shows the respondents preferences when it comes to the flavors of the
scents. Based on the research, 47% prefer lavender, 30% prefer Lemon, and 23% prefer
Eucalyptus.
Table 13
Respondents choice when it comes to purchasing a disinfectant
Price 12 12%
Quality 56 56%
Brand name 2 2%
Smell or Scent 30 30%
Total 100 100%
Table 13 shows What is the most important factor that affects your choice when it
comes to purchasing a disinfectant? Quality, is the most important factor according to
56% of the respondents, while Brand name is the least important among 2% of
respondents.
Table 14
Quantity of scents of respondents willingness to buy
1 bottle of your choice 57 57%
2 bottles of your choice 36 36%
3 bottles of your choice 1 1%
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3 complete sets of scents Bottle 6 6%
TOTAL 100 100%
Table 14 shows how many scents are the respondents willing to buy? 1 bottle of
their choice is their preferred quantity when they buy our product, according to 57% of
our respondents. while 1% of respondents want to have 3 bottles of their choice. In
addition, 36% wants 2 bottles of their choice and 6% wants 3 complete set of these 3
scents available.
Table 15
Would you consider presentable and easy-to-carry packaging when buying a product?
Yes 99 100%
No 0 0%
Total 99 100%
Table 15 shows that 99 respondents consider presentable and easy-to-carry

packaging when buying a product.
Table 16
In terms of packaging, would you consider buying a presentable and easy-to-carry

product?
Yes 100 100%
No 0 0%
Total 100 100%
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Table 16 shows that 100 respondents in terms of packaging, they consider buying
a presentable and easy-to-carry product.
Table 17
Reasons that attract to become the customer
Marketing and Promotion 30 30%
Quality of our product 62 62%
Brand Value 7 7%
Others 1 1%
Total 100 100%
Table 17 shows what will be the reason that attracts you to become our customer?
Quality of the product, according to 62% of the respondents. While 1% of the
respondents chooses others because they were referred by their friends.
Table 18
The respondents preferences in buying the product
Online shops 61 61%
Social Media 18 18%
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Physical stores 20 20%
Others 1 1%
Total 100 100%
Table 18 shows What will be the methods do you want to buy our product?
Online Shops, according to 61% of respondents. While 20% for Physical store, some of
the 18% chooses Social media, and 1% wants Physical and online shops.
Table 19
Frequency of answers of the respondents on the reasons that attracted them to become our
customer
Scents that we offer 40 40%
The use of disinfectant spray 54 54%
The Scents only 2 2%
The scents and the quality of disinfectant spray 1 1%
combination of disinfectant and scent spray 1 1%
Level of quality and safety of product offered 1 1%
All of the above 1 1%
TOTAL 100 100%
Table 19 shows that 40% of the respondents consider scents that we offer is the
reason that attracted them to become our customer; 54 or 54% of the respondents
consider the use of disinfectant; 2% consider the scent only; and 1% consider the scents
and the quality of disinfectant spray, combination of disinfectant and scent spray and
level of quality and safety of product offered.
Table 20
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Frequency of answers of the respondents if they feel safer to use disinfectant
YES 80 80.2%
NO 2 2%
MAYBE 18 17.8%
TOTAL 100 100%
Table 20 shows that among the respondents, 80 or 80.2% of the respondents feel
safer to use disinfectant, 2 or 2% of the respondents don't feel safe to use disinfectant and
17.8% of the respondents are not sure if they feel safe to use disinfectant.
Table 21
Frequency of answers of the respondents that are willing to buy our product
Very much willing 34 34%
Much willing 36 36%
Moderately willing 24 24%
Slightly willing 6 6%
Not willing 0 0
TOTAL 100% 100%
Table 21 shows that 34% of the respondents are very much willing to purchase
our product; 36% of the respondents are much willing to purchase our product; 24% of
the respondents are moderately willing to purchase our product; 6% of the respondents
are slightly willing to purchase our product.
Table 22
Frequency of answers of the respondents that are willing to recommend our product
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Much willing 38 38%
Not willing 0 0
TOTAL 100% 100%
Table 22 shows that 45% of the respondents are very much willing to purchase
our product; 38% of the respondents are much willing to purchase our product; 15% of
the respondents are moderately willing to purchase our product; 2% of the respondents
are slightly willing to purchase our product.
Table 23
Price range preference of respondents
75php - 80php 56 56%
100php - 120php 35 35%
150php - 160php 8 8%
170php - 200php 1 1%
TOTAL 100 100%
Table 23 shows the price preference of the respondents. Majority of the

respondents (56%) prefer P75-80 as the retail price of our product. 35% of the
respondents prefer P100-120; 8% of the respondents prefer P150-160; and the lowest
number of respondents prefer P170-200, with 1% respondents.

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Table 24
Frequency of answers of the respondents that are willing to pay our tentative price of 75
pesos
Much willing 33 33%
Not willing 0 0
TOTAL 100% 100%
Table 24 shows that 53% of the respondents are very much willing to pay our
tentative price of 75; 33% of the respondents are much willing to pay our product; 12%
of the respondents are moderately willing to purchase our product with a tentative price
of 75, and 2% of the respondents are slightly willing to pay our product.
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IV. Marketing
Aspect
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A. Assumptions
a.1 Short term
1. Transactions will happen online only for specific days per week. The use of social
media will be maximized.
2. 30 items will be produced by the team. 10 for Lemon, 10 for Lavender, and 10 for
Eucalyptus.
3. The location of the company will be on Mandaluyong area to be focused on our
target market near in Metro Manila.
4. The business product will be delivered with our selected couriers. Gogo Express,
Grab, Toktok, and Lalamove.
5. Gcash and Palawan express will be the mode of payment during the transactions
with our customers ensuring their data privacy and good communication with
them.
a.2 Long term
1. The company will operate both online and physical in a whole year.
2. We will start an online shop on Lazada.
3. Prices will also increase by a twenty percent (20%) due to an increase in labor
force, the inflation rate caused by the market and economy.
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4. Improved packaging and possibility of freebies and vouchers for loyal customers
5. There will be more varieties of scents and sizes for products
6. Possibility of new products to be released as per customer’s FAQs.
B. Product Description
Esscentials.PH is a linen spray product that houses a solution of water, alcohol, and
usually a blend of essential oils as well. And when we say spray bottles, it's very
convenient to use without that mess and drops that come out of the bottle. It also has an
adjustable trigger-mist sprayer included. With that sleek packaging, it's very handy to
use, and it comes with different scents. We have Lavender, Eucalyptus, and Lemon that
can be used for cars, bed sheets, sofas, etc. Fill your place with that refreshing, relaxing,
and pleasant aroma scent and removes that strong odor-causing bacteria. Our product
gives a 2 in 1 product that provides a good smell with health benefits to our customers.
Aiming to provide a new quality scent that lasts for weeks to your homes, laundry,
offices, and rooms that can protect you from various germs and viruses in the area that
you are staying in. It is available in supermarkets and leading drugstores nationwide for
only per 100ml spray bottle, which can be handy and you can bring it anywhere you
want. The product will be in packaging with a pouch, or a box depending on the
customer’s choice of bundles provided by them. A high-quality spray with a competitive
price.
C. Market Description
The target market for Esscentials.ph will be Metro Manila. The primary target
market for the business is Metro Manila residents between the ages of 16 to 60. The
secondary target market will be residents outside Metro Manila ages 16 to 60 years old
since we want to offer our product virtual like an e-retailer to promote and boost a
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customer. Because our product is still in development, our company's target customers
are students and employees who often use disinfectants at home or at work. They are
heavy disinfectant consumers, especially until now we encounter the Covid 19 virus, and
they have a large purchasing power.
In terms of marketing, our key goal will be to raise client awareness in the
surrounding community. All of our techniques and activities will be focused on
expressing who we are and what our product is all about. We will price our items fairly
and maintain high-quality standard of products.
SHORT TERM
Primary Target Market Secondary Target Market
Residents located inside Metro Manila Residents located outside Metro Manila
D. Competitor’s Analysis
The company Esscentials.Ph has tons of competitors who also sells linen spray with
different scents. The company Esscentials.Ph are unique for its linen spray as it is not
only for the home, but it also can be used in cars and car seats. It can also be used as a
humidifier and air refreshener. Competitors that also trends for the same products and
almost same scents. The company’s first Direct competitor is Scents Eight who also sells
linen spray with similar scents and contains disinfectant. The second one which is a direct
competitor from an online shopping application “Shopee” is Puresense Home
Fragrances. Esscentials.ph’s Indirect competitors are Bare Esscentials who sells room
and linen spray, scented candles and diffusers. The second one is Simoy ng Haraya who
sells Body scents and aroma therapy for prices ranging from 599-849php. The last one is
Grasse Fragrance who sells room fragrances with prices ranging from 168-200php.
Direct Competitors
Company name Location Product Price
Scents Eight 3413 Gen. Lim, “Lavender” Room 79.00php
Makati 1233 Metro and Linen spray 50ml
Manila.
Puresense Fragrance Quezon City, Metro “Lavender”, 168php
Manila. “Lemon”, and 150ml
“Peppermint” room
spray.
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Indirect Competitors
Company Name Location Product Price
Bare Esscentials Valle Verde 1, 51 Room and Linen Ranges from
Manila Kaimito, Pasig, Spray, Scented 300-500php
Metro Manila Candles, Reed
diffuser.
Simoy ng Haraya 2&3, Door 2 V&O Aroma therapy, Ranges from
Co Bldg, Don Scented candles, 599-849php
Bosco, Makati Body scents, Room
Linen spray
Grasse Fragrance Saville Building, Fragrances, Ranges from
G/F, 8728 Paseo de essential oils, Room 168-200php
Roxas, Makati fragrances, diffuser
d.1 Marketing Strategies

1. Product Strategies
Esscentials.PH is a reselling company and offers a disinfectant spray that’s comes
with 3 different scents Lavender, Eucalyptus and lemon that can be used to remove bad
odors and infuse linens, sofa, bed, clothing or rooms with more pleasant smells. The
company will advertise and promote the product through social media flatforms and
having a high-quality photography or design to attract the customers. Customers order
will deliver as soon as possible. Customers payment method is through Gcash or COD.
2. Brand Name
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Mountain top scent will be the company’s brand name. The name is inspired by nature
because we have flavored scents that are fit to nature's expected aroma. Because the
company wants to bring it to our customers the nature to their rooms that they want.
Mountain top because the experience that you will get with our product is like you are at
the top of the mountain same on the room that you sprayed. It has disinfectant to insure
also the safety from germs and viruses. The product had 2 benefits, first the scents from
nature to make the room refreshing and kills the bad odor, and lastly disinfectant that kills
germs and viruses in your rooms.
3. Packaging
The packaging plan will be put in a plastic bottle sprayer, and will be put by a
sticker. on the sticker the business logo will put, the color is depending on the flavor.
Yellow for lemon, Violet for lavender, and Green for eucalyptus. Each bottle will be put
in a colorful pouch with Business card inside.
(Business Card)
(Pouch)
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4. Labelling
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5. Logo
d.2 Pricing Strategies
Unit Cost
Total Direct Materials ₱31.00
40
Total Indirect Materials ₱18.675
Total Direct Labor ₱0.33
Total Indirect Labor ₱0.975
TOTAL PRODUCT COST ₱50.98
Mark-up ₱24.02
Mark-up Percentage 47.12% of the cost
Selling Price ₱75.00
d.3 Placement
Esscentials.PH store was located in Mandaluyong wherein the production of the
product will be done. Customers can avail our product through Facebook, Instagram and
Lazada. The mode of transportation to deliver our product are GoGo express, Toktok,
grab and Lalamove. We can also do meet up for our dear customers only in Mandaluyong
area
41
d.4 Promotions
Esscentials.PH linen spray will be promoted by using social media platform,
social media nowadays are very effective on promoting business, products and many
more. We are going to create an account to promote it by posting on social media like
Facebook and Instagram and set the product details like the name of the product, price,
locations and many more so the customers will see or have an idea about are product. We
are also post the reviews and feedbacks of our customers and for the last is run a social
media contest or giveaways to connect with customers and bringing in more followers
and prospects for our product
(Facebook)
https://www.facebook.com/officialesscentialph
42
(Instagram)
https://www.instagram.com/esscentials.phofficial/
43
(Poster)
44
E. Sales Projection
Esscentials.PH sales projection will be consisting of short-term and long-term.
k.1 Short-Term Sales Projection (August 2022 – December 2022)
NUMBER NUMBER
NUMBER TOTAL
OF NUMBER OF SELLING
OF SALES
MONTH UNITS OF UNITS PRICE
UNITS (IN
PER WEEKS PER (75)
PER DAY PHP)
WEEK MONTH
August 30 180 2 360 75 27,000
Septembe
30 180 4 720 75 54,000
r
October 30 180 4 720 75 54,000
November 30 180 4 720 75 54,000
December 30 180 2 360 75 27,000
PHP
TOTAL 150 900 16 2,880 -
216,000
k.2 Long-term sales Projection (January-December 2023)
NUMBER NUMBER SELLING TOTAL

NUMBER NUMBER
OF UNITS OF UNITS PRICE SALES
MONTH OF UNITS OF
PER PER
PER DAY WEEKS (75) 20% (IN PHP)
WEEK MONTH
January 60 360 4 1,440 ₱90.00 ₱129,600.00
February 60 360 4 1,440 ₱90.00 ₱129,600.00
45
March 60 360 4 1,440 ₱90.00 ₱129,600.00
April 60 360 4 1,440 ₱90.00 ₱129,600.00
May 60 360 4 1,440 ₱90.00 ₱129,600.00
June 60 360 4 1,440 ₱90.00 ₱129,600.00
July 60 360 4 1,440 ₱90.00 ₱129,600.00
August 60 360 4 1,440 ₱90.00 ₱129,600.00
September 60 360 4 1,440 ₱90.00 ₱129,600.00
October 60 360 4 1,440 ₱90.00 ₱129,600.00
November 60 360 4 1,440 ₱90.00 ₱129,600.00
December 60 360 4 1,440 ₱90.00 ₱129,600.00
TOTAL 720 4,320 48 17,280 ₱1,080.00 ₱1,555,200
January-December 2024
NUMBER NUMBER NUMBER SELLING

NUMBER TOTAL SALES
MONTH OF UNITS OF UNITS OF UNITS PRICE
OF WEEKS
PER DAY PER WEEK PER MONTH -90 (IN PHP)
January 90 540 4 2,160 ₱90.00 ₱194,400.00
February 90 540 4 2,160 ₱90.00 ₱194,400.00
March 90 540 4 2,160 ₱90.00 ₱194,400.00
46
April 90 540 4 2,160 ₱90.00 ₱194,400.00
May 90 540 4 2,160 ₱90.00 ₱194,400.00
June 90 540 4 2,160 ₱90.00 ₱194,400.00
July 90 540 4 2,160 ₱90.00 ₱194,400.00
August 90 540 4 2,160 ₱90.00 ₱194,400.00
September 90 540 4 2,160 ₱90.00 ₱194,400.00
October 90 540 4 2,160 ₱90.00 ₱194,400.00
November 90 540 4 2,160 ₱90.00 ₱194,400.00
December 90 540 4 2,160 ₱90.00 ₱194,400.00
TOTAL 1,080 6,480 48 25,920 ₱1,080.00 ₱2,332,800.00
47
NUMBER SELLING
NUMBER NUMBER NUMBER TOTAL SALES
OF UNITS PRICE
MONTH OF UNITS OF UNITS OF
PER
PER DAY PER WEEK WEEKS
MONTH -90 (IN PHP)
January 120 720 4 2,880 ₱90.00 ₱259,200.00
February 120 720 4 2,880 ₱90.00 ₱259,200.00
March 120 720 4 2,880 ₱90.00 ₱259,200.00
April 120 720 4 2,880 ₱90.00 ₱259,200.00
May 120 720 4 2,880 ₱90.00 ₱259,200.00
June 120 720 4 2,880 ₱90.00 ₱259,200.00
July 120 720 4 2,880 ₱90.00 ₱259,200.00
August 120 720 4 2,880 ₱90.00 ₱259,200.00
Septembe
120 720 4 2,880 ₱90.00 ₱259,200.00
r
October 120 720 4 2,800 ₱90.00 ₱259,200.00
November 120 720 4 2,880 ₱90.00 ₱259,200.00
December 120 720 4 2,880 ₱90.00 ₱259,200.00
TOTAL 1440 8,640 48 34,560 ₱1,080.00 ₱3,110,400.00
48
V. Technical
Aspect
A. ASSUMPTIONS
a.1) Short term
1. Increase social media posting to twice a week.
2. The business will operate every Monday-Saturday. The operating hours are from 9am-
5pm with a total duration of 8 hours per day and a workforce of 8 employees.
3. Thirty (30) units per day will be repack by the six (6) employees, while the other two
(2) are monitoring the online shop transactions.
49
4. The remaining hours of work will be focused on transactions for the orders online and
booking of deliveries.
5. The materials needed in everyday operation will be ordered depending on the needs
that are good for a month.
a.2) Long term

1. Having a physical store in selected malls in Metro Manila.
2. Increase overall brand awareness, and increase the company’s share in its market.
3. Develop and launch three or more products and more scents available to the market.
4. More manpower will be needed, expected 10 to 20 employees needed to repack an

increasing demand of the product.
5. Having own delivery service, it will be direct to the company additional service.
B. Process/ Operation design

B.1) Type of Operation
Esscentials.Ph is a rebranding and repackaging type of business. The company has a

wholesale direct supplier that sells the product. He company repacks linen sprays in
100ml bottles with esscentials.ph logos. They make sure that the disinfectant linen sprays
looks luscious and is effective for everyday use.
B.2) Operation Schedule/ Operating hours
The business will operate every Monday-Saturday. The operating hours is from
9am-5pm with a total duration of 8 hours per day and a workforce of 8 employees. 30
units per day will be repacked by (6) employees, (2) employees are monitoring the online
shop transaction. The business is ongoing in the warehouse as well as it is operating 24
hours in social media platforms such as Lazada, Facebook and Instagram.
50
Each seller is required to fulfill a quota of two (2) orders per day. Within the week the
company will complete ninety-six (96) orders.
TIME WORK DURATION

9:00-9:15AM Logging in of employees 15 minutes
9:16-9:40AM Preparing of materials for 24 minutes
packing and reselling.
-Tape, stickers, boxes,

bottles, and pouches.
9:41-12:00PM Repacking and rebranding 2 Hours, 19 minutes
of scents for the day’s
orders.
12:00-1:00PM Lunch break of employees. 1 Hour
1:01-2:30PM Fixing and organizing of 1 Hour, 29 minutes
customer’s orders.
2:31- 3:30PM Arranging the shipping of 59 minutes
orders.
3:31-4:40PM Advertising, marketing ads, 1 hour, 9 minutes
and selling by (2) two
employees online via
facebook, Instagram and
Lazada.
4:41-4:55PM Cleaning of office and 14 minutes
work area.
4:56-5:00PM Closing and logging out of 4 minutes.
employees.
Repacking hours per day| No. of workers in repacking| Daily unit produce| Weekly Unit Produce
2 Hours, 19 mins 6 30 units 180
51
C. Technologies
Essential.ph is a rebranding type of business that is going to operate in metro manila.
Also, the company will purchase some equipment that can be used to rebrand in
production process.
c.1) Technology
PRICE
UNIT
NAME PHOTO DESCRIPTION IN TOTAL
QUANTITTY
PESO
PRINTE For printing logo,
R label, price and
1 ₱3000 ₱ 3000
etc.
PAPER Cutting the edges

CUTTER of paper sticker to 2 ₱1054 ₱2108
fit.
FUNNEL To transfer the

liquor to another
4 ₱77 ₱308
bottle without
spilling
INK a colored fluid
used for writing, 1 ₱596 ₱596
drawing, printing
Scent The main product 3 ₱600 ₱1800

that has a good
fragrance and
disinfectant. The
expiry date is one
(1) year when the
product is
allocated in spray
52
bottles.
c.2) Packaging
NAME PHOTO DESCRIPTION UNIT Price in Total

QUANTITY Peso
Spray bottle that can
bottle squirt, spray or 120 ₱16 ₱1920
mist fluids
STICKER To label the
PAPER plastic bottle 100 ( per
₱615 ₱615
based on pack )
fragrance
Pouch a small bag or
where we can
10 ₱10 ₱100
put our final
product.
Specialty For the
paper instruction card,
1 (10 sheets) ₱36.75 ₱36.75
and company
details.
c.3) Office equipment
Name PHOTO DESCRIPTION UNIT Price in Total

QUANTITY Peso
Mask and is equipment 50 (per pack) ₱125 ₱125
Gloves that will protect
(PPE) the user against
health or safety
53
risks at work.
Ball pen
will used to
right or record 50 (per pack) ₱155 ₱155
each task that is
done
Log to keep track of
books events, actions,
and
1 ₱79 ₱79
measurements -
and many other
things.
D. Time & Motion

The following are the steps and the estimated time in producing our product. Six (6)
employees that are assigned in the production can make 30 units of linen spray in 180
minutes.
Procedure Estimated Time
Put each 1-gallon scent on a spray bottle 5 minutes
Arrange the spray bottle according to its 4 minutes
scent
Prepare the box, shredded paper and spray 4 minutes
bottles with the scent
Put the spray bottle in the pouch 3 minutes
Put the shredded paper at the box 4 minutes
Printing of sticker papers (for the logo) 5 minutes
Put the spray bottle in the box 2 minutes
Arrange and put the sticker outside and at 3 minutes
the center of the box
Total time 30 minutes
54
E. Capacity Assessment
From August to December 2022, the business will be open six (6) days a week,
Monday to Saturday. Each day, the company will produce Thirty (30) units of
disinfectant; because there are three variants, each scent are ten (10) units for eucalyptus,
ten (10) units for lemon, and ten (10) units for lavender. Each seller is required to fulfill a
quota of two (2) orders per day. Within the week, the company will complete ninety-six
(96) orders.
For long-term sales projections, the business will be open Monday to Saturday, with
an eight-hour workday. By 2023, the business will be able to fulfill 192 orders per day.
Production capacity will be increased to 250 orders per day in 2023 and 2024.
F. Production schedule (sales projection)

F.1 Short-Term Sales Projection (August 2022 – December 2022)
NUMBE NUMBE NUMBE TOTA

R OF R OF NUMBE R OF SELLIN L
MONTH UNITS UNITS R OF UNITS G PRICE SALES
PER PER WEEKS PER (75) (IN
DAY WEEK MONTH PHP)
August 30 180 2 360 75 27,000
Septembe
30 180 4 720 75 54,000
r
October 30 180 4 720 75 54,000
Novembe
30 180 4 720 75 54,000
r
55
December 30 180 2 360 75 27,000
PHP
TOTAL 150 900 16 2,880 - 216,00
0
F.2 Long-term sales Projection (January-December 2023)

NUMBER NUMBER
MONTH OF UNITS OF
PER PER
PER DAY WEEKS (75) 20% (IN PHP)
WEEK MONTH
January 60 360 4 1,440 ₱90.00 ₱129,600.00
February 60 360 4 1,440 ₱90.00 ₱129,600.00
March 60 360 4 1,440 ₱90.00 ₱129,600.00
April 60 360 4 1,440 ₱90.00 ₱129,600.00
May 60 360 4 1,440 ₱90.00 ₱129,600.00
June 60 360 4 1,440 ₱90.00 ₱129,600.00
July 60 360 4 1,440 ₱90.00 ₱129,600.00
August 60 360 4 1,440 ₱90.00 ₱129,600.00
September 60 360 4 1,440 ₱90.00 ₱129,600.00
October 60 360 4 1,440 ₱90.00 ₱129,600.00
56
November 60 360 4 1,440 ₱90.00 ₱129,600.00
December 60 360 4 1,440 ₱90.00 ₱129,600.00
TOTAL 720 4,320 48 17,280 ₱1,080.00 ₱1,555,200

NUMBER NUMBER
MONTH OF UNITS OF
PER PER
PER DAY WEEKS -90 (IN PHP)
WEEK MONTH
January 90 540 4 2,160 ₱90.00 ₱194,400.00
February 90 540 4 2,160 ₱90.00 ₱194,400.00
March 90 540 4 2,160 ₱90.00 ₱194,400.00
April 90 540 4 2,160 ₱90.00 ₱194,400.00
May 90 540 4 2,160 ₱90.00 ₱194,400.00
June 90 540 4 2,160 ₱90.00 ₱194,400.00
July 90 540 4 2,160 ₱90.00 ₱194,400.00
August 90 540 4 2,160 ₱90.00 ₱194,400.00
57
Septembe
90 540 4 2,160 ₱90.00 ₱194,400.00
r
October 90 540 4 2,160 ₱90.00 ₱194,400.00
November 90 540 4 2,160 ₱90.00 ₱194,400.00
December 90 540 4 2,160 ₱90.00 ₱194,400.00
TOTAL 1,080 6,480 48 25,920 ₱1,080.00 ₱2,332,800.00

NUMBER NUMBER
MONTH OF UNITS OF
PER PER
PER DAY WEEKS -90 (IN PHP)
WEEK MONTH
January 120 720 4 2,880 ₱90.00 ₱259,200.00
February 120 720 4 2,880 ₱90.00 ₱259,200.00
March 120 720 4 2,880 ₱90.00 ₱259,200.00
April 120 720 4 2,880 ₱90.00 ₱259,200.00
May 120 720 4 2,880 ₱90.00 ₱259,200.00
June 120 720 4 2,880 ₱90.00 ₱259,200.00
July 120 720 4 2,880 ₱90.00 ₱259,200.00
August 120 720 4 2,880 ₱90.00 ₱259,200.00
58
Septembe
120 720 4 2,880 ₱90.00 ₱259,200.00
r
October 120 720 4 2,800 ₱90.00 ₱259,200.00
November 120 720 4 2,880 ₱90.00 ₱259,200.00
December 120 720 4 2,880 ₱90.00 ₱259,200.00
TOTAL 1440 8,640 48 34,560 ₱1,080.00 ₱3,110,400.00
G. Product Cost
Pricing strategies
Unit Cost
Total Direct Materials ₱31.00
Total Indirect Materials ₱18.675
Total Direct Labor ₱0.33
Total Indirect Labor ₱0.975
TOTAL PRODUCT COST ₱50.98
Mark-up ₱24.02
Mark-up Percentage 47.12% of the cost
Selling Price ₱75.00

H. Total Production Cost/Unit cost
H1.) Direct materials
ITEM QUANT SIZE UNIT PRICE WEEKL MONTH
ITY (ml) COST Y PRICE LY
PRICE
Scent 3 3785. 15 600 3,600 14,400
( Eucalyptus, 412
Lavender and
59
Lemon)
Bottle spray 30 100 16 480 2,880 11,520
TOTAL - - 31 1,080 6,480 25,920
H2.) Indirect Materials

ITEM QUANTITY UNIT PRICE WEEKLY MONTHLY
COST PRICE PRICE
Instruction 30 3.675 110.25 661.50 2,646
card
Pouch 30 10 300 1,800 7,200
Sticker 30 5 150 900 3,600
(logo)
TOTAL - 18.675 560.25 3,361.50 13,446
H3.) Direct Labor
POSITION QUANTITY UNIT COST DIRECT LABOR
SALARIES/DAY
Production 1 .18 24
manager
Production staff 1 .15 20
TOTAL 2 0.33 44
I.
H4.) Indirect Labor
POSITION QUANTITY UNIT COST INDIRECT
LABOR
SALARIES/ DAY
General manager 1 .315 42
Marketing manager 1 .18 24
Marketing staff 2 .15 40
Financial Manager 1 .18 24
Financial Staff 1 .15 20
TOTAL 6 0.975 150
H5.) Operating expense

DESCRIPTION COST
Registration 3000
Promotional expense 600
TOTAL 3,600
H6.) Fixed cost
60
FIXED COST COST
Tools/Equipment 5416
Tools/Materials 5,067
Office Supplies 359
TOTAL 10,842
H7.) Variable cost

Variable Cost Cost
Direct Material 31
Indirect Material 18.675
Direct Labor 0.33
Utilities .187
Total 50.192
H8.) Yearly Sales Projection per Product

Product Productio Price per Daily Weekly Monthly Yearly
n per day bottle sales sales sales sales
Esscentials 30 75 2,250 13,500 54,000 648,000

Linen
Spray
TOTAL 30 75 2,250 13,500 54,000 648,000
Product Production Price per Weekly Monthly Yearly

per day bottle sales sales sales
2023 60 90 32,400 129,600 1,555,200
2024 90 90 48,600 194,400 2,332,800
2025 120 90 54,000 216,000 2,592,000
I. Break-even point
Fixed Cost = ₱10,842
Variable Cost = ₱50.19
Selling Price = ₱75
61
Break Even Point = Fixed Cost / (Selling Price – Variable Cost)
= ₱10,842/ (₱75 – ₱50.19)
= ₱10,842/ 24.81
= 437.001 or 437 units
Interpretation:
The breakeven point is 437.001 meaning the business should sell a total of 437
units in able to cover the expenses or the fixed cost of the business.
J. Future Plans
The Esscentials.PH will start as a small business, established by 8 individual that
has the same vision in business. repackaging, rebranding, and manufacturing will be their
nature of business. Expansion is our number one priority, to serve more customers
62
outside the target market which is Metro Manila only. Securing our partnership with
Yanah's Essentials to be the full-time suppliers of our formula of scents.
The plan is to make our first physical shop in the Malls so we can market our
product in a face-to-face or a traditional method not just in online transactions. Because
we believe that when they see our product on the spot, they will engage with us.
Hiring more manpower, the more the business expands the more demand will also
increase. Hiring age of 18 and above will be recruited, and trained by us. Also investing
in advertisements like having own media team to make our product notable in any other
innovative ways in advertising of our product. Hiring experts to it, to make sure that the
advertising will be successful and affects our marketability.
Own logistics service, so we can serve our customers directly, not just in other
curriers that are out of our hands. to ensure also the quality of our product will be given
to your hands the way you expected it from us. Delivery and services will be also our
priority to have it's own So that the quality of the product is consistent.
63
VI. Organization
and Management
Aspect
A. Assumptions
a.1) Short Term
1. The positions assigned to the 8 members will help to improve their performance and
productivity due to the specific role given to each member.
64
2. The team will follow the policy given by their general manager and also their leader
for the whole operation.
3. The members are compensated accordingly to their roles, task, position, and also the
the compensation plan that they agreed upon.
4. Each member is required to fulfill a quota of two (2) orders per day. Within the week,
the company will complete ninety-six (96) orders.
5. The members are expected to do multitasking, they should be able to sell a product and
do their respective jobs in the company in everyday operation in the same period of time.
a.2) Long-Term
1. The expansion of another physical store outside Metro Manila, will be accordingly to
the plan and strategies set by the teams which is the malls are the main targets.
2. In expansion, more manpower is needed. The team will have Human resource
department engaging in hiring new employees that can be asset to the company.
3. More partnership is expected for a long-term use.
B. Brief Profile of Owners
Esscentials.PH is a partnership business, owned by 12 members that has the same

vision to the company. The overall manager that will lead the company will be called
General manager. The purpose is to facilitate the business activities, transactions,
65
with the support of other Managers and staff presented on the Organizational chart.
The profit and the organization will be shared accordingly to the agreement of every
individual of the said business.
Name: Ron Joseph M. Valdez
Position: General Manager
Course: BSBA major in Business Management
Location: Rodriguez, Rizal
Name: Nida V. Khan
Position: Marketing Manager
Location: Ortigas extension, pasig city
Name: Gatilao, Ian Ray M.
Position: Marketing Staff
Course: BSBA major in business management
Location: Bayawan City, Negros Oriental
Name: Bianca Camille T. Legaspi
Position: Production Manager
66
Location: Norzagaray, Bulacan
Name: April Joyce Leal
Position: Financial Staff
Location: Tagudin, Ilocos Sur
Name: Denise Bernadette F. Tizon
Position: Production Staff
Location: Sta Mesa, Manila
Name: Justine Lance Yuan P. Irinco
Position: Financial Manager
Location: Brgy. Namayan, Mandaluyong City
Name: John Michael N. Alcala
Position: Marketing staff
67
Location: Biñan City Laguna
C. Organization and Job Analysis

1. Organizational Structure
Organizational Chart
Position Count Job Description Job Specification

General Manager 1 He has the overall A person that can handle
68
responsibility in the full responsibility of the
whole organization. whole organization. The
Serving as a top planner and also a
Executive in an strategist as a mastermind
organization. Responsible of everything. The
for improving efficiency decision that are made is
and the profit. He can all came from this person.
oversee many elements A highly skilled that also
such as hiring, budgeting, lead the employees and
pricing, and the the flow of the business.
advertisement. All of his
decision made by him are
in his all liability and the
success is also depends
on how he leads.
Financial Manager 1 They provide financial A problem solver, they
advices withing the are good in accounting.
organization. Usually, Has a analytic skills in
they give advice on the any problems basically
business planning, about finance. they have
helping the General understanding in the
Manager in making business processes. They
decisions that involves are all comfortable in
guidance I investments, interacting with other
savings, salaries, and staff and managers.
pricing of the products.
Production 1 Oversee the production A professional who
Manager
process, coordinating all oversees the production
production activities and process and coordinates
operations. You'll need all activities to ensure
to: plan and draw up a enough resources on
69
production schedule. hand. They can plan
decide on and order the workers' schedules,
resources that are estimate costs and prepare
required and ensure stock budgets to ensure
levels remain adequate. workflow meets required
deadlines.
Marketing Manager 1 Responsible for Expected to contribute a
developing, great deal to the
implementing and effectiveness of a
executing strategic company. They identify
marketing plans for an products and markets,
entire organization in suggest sales strategies
order to attract potential and approaches, and
customers and retain measure the results of all
existing ones. of the efforts. They're
also responsible for all
efforts of the marketing
department and staff.
Financial Staff 1 Processing payments, They are responsible for
updating financial processing payments,
records, and managing maintaining cost reports
invoices. To be and managing invoices. If
successful as a finance you have an accounting
assistant, you should have background and are
strong knowledge of interested in procedures
bookkeeping and like tax management and
accounting principles, budget preparation.
good organizational
skills, and working
knowledge of accounting
software.
70
Production staff 1 Responsible for feeding A person who finalizing
raw materials into and packaging products
machinery, assembling for shipment. Operating
goods on production and maintaining
lines, and monitoring the machinery and production
process. In addition, they line equipment.
carry out basic quality Monitoring the assembly
checks such as testing of line and removing faulty
product or packaging products.
before shipping by
adequately storing all
necessary supplies.
Marketing Staff 2 They plan, prepare and A person that contributed
manage the publication in the implementation of
and distribution of marketing strategies.
publicity materials. Supporting the marketing
Devise marketing manager in overseeing the
campaigns. Organise a department's operations.
calendar of marketing Organizing and attending
events, such as dinners, marketing activities or
promotions, exhibitions, events to raise brand
product launches, awareness.
workshops, open days or
fundraising activities.
2. Compensation Plan
3.1) Short-term compensation Design August - December
71
Six (6) days operation with eight (8) working hours
PER
DAILY WEEKLY MONTHLY 4 MONTHS
POSITION COUNT HOUR
RATE RATE BASIC PAY BASIC PAY
RATE
General
1 ₱5.25 ₱42 ₱252 ₱1008.00 ₱4032.00
Manager
Financial
1 ₱3.00 ₱24.00 ₱144.00 ₱576.00 ₱2304.00
manager
Financial
1 ₱2.50 ₱20.00 ₱120.00 ₱480.00 ₱1920.00
staff
Production
1 ₱3.00 ₱24.00 ₱144.00 ₱576.00 ₱2304.00
manager
Production
1 ₱2.50 ₱20.00 ₱120.00 ₱480.00 ₱1920.00
staff
Marketing
1 ₱3.00 ₱24.00 ₱144.00 ₱576.00 ₱2304.00
manager
Marketing
1 ₱2.50 ₱20.00 ₱120.00 ₱480.00 ₱1920.00
staff
Marketing
1 ₱2.50 ₱20.00 ₱120.00 ₱480.00 ₱1920.00
staff
₱24.25 ₱194.00 ₱1,164.00 ₱4,656.00 ₱18,624
3.2) Long-term Compensation Design (2023-2025)
72
PER
DAILY WEEKLY MONTHLY YEARLY
POSITION Count HOUR
RATE RATE BASIC PAY RATE
RATE
General
1 ₱6.50 ₱52.00 ₱312.00 ₱1,248.00 ₱14,976.00
Manager
Financial
1 ₱4.20 ₱33.60 ₱201.6 ₱806.4 ₱9,676.8
manager
Financial staff 1 ₱3.00 ₱24.00 ₱144.00 ₱576.00 ₱6,912.00
Production
1 ₱4.20 ₱33.60 ₱201.6 ₱806.4 ₱9,676.8
manager
Production
1 ₱3.00 ₱24.00 ₱144.00 ₱576.00 ₱6,912.00
staff
Marketing
1 ₱4.20 ₱33.60 ₱201.6 ₱806.4 ₱9,676.8
manager
Marketing
1 ₱3.00 ₱24.00 ₱144.00 ₱576.00 ₱6,912.00
staffs
Marketing
1 ₱3.00 ₱24.00 ₱144.00 ₱576.00 ₱6,912.00
staffs
₱31.10 ₱248.80 ₱1,492.80 ₱5,971.20 ₱71,654.40
POSITION Count PER DAILY WEEKLY MONTHLY YEARLY
73
HOUR
RATE
General
1
Manager ₱7.50 ₱60.00 ₱360.00 ₱1,440.00 ₱17,280.00
Financial
1
manager ₱5.30 ₱42.40 ₱254.40 ₱1,017.6 ₱12,211.2
Financial
1
staff ₱4.00 ₱32.00 ₱192.00 ₱768.00 ₱9,216.00
Production
1
manager ₱5.30 ₱42.40 ₱254.40 ₱1,017.6 ₱12,211.2
Production
1
staff ₱4.00 ₱32.00 ₱192.00 ₱768.00 ₱9,216.00
Marketing
1
manager ₱5.30 ₱42.40 ₱254.40 ₱1,017.6 ₱12,211.2
Marketing
1
staffs ₱4.00 ₱32.00 ₱192.00 ₱768.00 ₱9,216.00
Marketing
1
staffs ₱4.00 ₱32.00 ₱192.00 ₱768.00 ₱9,216.00
₱39.40 ₱315.20 ₱1,891.20 ₱7,564.80 ₱90,777.60
PER
DAILY WEEKLY MONTHLY YEARLY
POSITION Count HOUR
RATE
General
1 ₱7.50 ₱60.00 ₱360.00 ₱1,440.00 ₱17,280.00
Manager
Financial
1 ₱5.30 ₱42.40 ₱254.40 ₱1,017.6 ₱12,211.2
manager
Financial
1 ₱4.00 ₱32.00 ₱192.00 ₱768.00 ₱9,216.00
staff
Production
1 ₱5.30 ₱42.40 ₱254.40 ₱1,017.6 ₱12,211.2
manager
Production
1 ₱4.00 ₱32.00 ₱192.00 ₱768.00 ₱9,216.00
staff
Marketing
1 ₱5.30 ₱42.40 ₱254.40 ₱1,017.6 ₱12,211.2
manager
Marketing
1 ₱4.00 ₱32.00 ₱192.00 ₱768.00 ₱9,216.00
staffs
Marketing
1 ₱4.00 ₱32.00 ₱192.00 ₱768.00 ₱9,216.00
staffs
₱39.40 ₱315.20 ₱1,891.20 ₱7,564.80 ₱90,777.60
D. General Policies
74
1. Online Transactions – The business is online set up, so the work force will be focus on
social medias and online shop. Employees must have phones or Laptop in the workplace
for answering the queries and other transactions online.
2. Working Hours – 8 hours per day on the online transactions and repackaging of the
product. 9am will be the opening, then 5pm will be the closing.
3. Working Days – The operations will be Monday to Saturday.
4. Timekeeping Guidelines – In our time record we will be stricter in implementing the

time on when did they start and until they finish their 8 hours of service. By this it will
help the management to wage them properly.
5. Communication Expectation Policy – Employees must be humble at all times So, that
they will serve our customers the same as they respect their managers and other staffs.
6. IT Support – The Monitoring of online transactions will be assigned 2 employees.

Technology savvy is strictly required to ensure good and quality customer service.
7. Cyber Security and Confidentiality – Only the employees have the access on the
information that we gather. Possible Pin, Codes, and Passwords is available to make sure
the files are secured and monitored.
8. Payment policies – The customer must pay their order in the Gcash or Palawan express
first then also they have a freedom of choice on which courier they want to deliver their
product and shoulder its expenses. These couriers are Lala move, Gogo express, and
Grab.
9. Safety – The meet up is in Mandaluyong area only which our office is near on that
location. The transportation expense of our staff is still shouldered by the customer. 36
pesos will be added to their payment, the exact location is Star Mall Mandaluyong.
10. Purchasing of Needs – Only Production department will be assigned in this task to
ensure the flow of the product that is needed is also monitored by them. Only General
Manager and Financial department has the access of the transaction for security purposes.
75
E. Implementation Plan
e.1) Short Term Plan Gantt Chart (January 2022- May 2022)
Gantt Chart (Time Frame)
Activities January February March April May
Groupings
Brainstorming of a product
Presenting the product

proposal
Presenting Mock up and actual
product
Approval of product
Working with Marketing

aspect
Working with Technical and
management Aspect
Working with Financial

Aspect
Survey the respondents
Working with Marketing

Research
Defense
Finalizing
76
e.2) Long Term Plan Gantt Chart (June 2022- May 2023)
Gantt Chart (Time Frame)
September
November
December
February
January
October
August
March
April
June
May
July
Activities
Budgeting
and
planning
Selection of
location
Registering
the business
name
Purchase of
equipment
Designing
the store
Hiring of
employees
Training
and
orientation
for
employees
Advertising
and
promotion
of product
Setting up
the Online
shop in
Lazada
Purchasing
of transport
vehicle
Start of
operation
77
VII. Financial
Aspect
78
A. Assumption
a.1) Short-term (August 2022- December 2022)
1. Esscentials.PH has a capital of P 16,000. Each member shall contribute P

2,000.
2. Esscentials.PH will be operating for four (4) months from August to
December.
3. Esscentials.PH will operate six (6) days a week and 16 weeks in one
semester.
4. The company will strictly follow cashless payment for a contact less
transaction.
5. All products will be sold at the end of the day.
6. The product will be sold for 75.00 pesos.
a.2) Long-term (5-Years Operation)
1. In January 2023, the long-term production will start.

2. There will be an increase of 100% in the production by the year 2022
and 2023.
3. The company will increase 20% in costing.
4. The company will buy technology equipment for its long-term
operation.
5. Since Esscentials.PH assumes 20% of cost of capital, the calculated
Net Present Value is 900,156.45.which is a good indication of a
worthwhile investment.
6. Since the Esscentials.PH IRR of 1964% is very much greater than
20%, it would be wise to invest in this project.
79
A. Total Investment Cost Computation
Fixed Capital
Equipment ( schedule A ) 120.00
Variable Capital
Requirements for 5 days
Production cost ( Schedule B ) 8,201.25
Utilities ( Schedule C ) 600.00
Salaries ( Schedule D ) 4,656.00
13,457.25
X 5/20 3,364.31
Bank deposit 5000.00
Total Working Capital 8,364.31
Pre-operating Expense
Permits/License 3000.00
Marketing/Promotion 600.00
Tools/Materials
( schedule E ) 5,067
Supplies 359.00 9,026
( schedule F )
Total Variable Capital 17,390.31
Projected Capital Requirement 17,510.31
80
B. Sourcing of Funds
Partner’s Name Initial Capital Contribution
Ron Joseph Valdez 2,000php
Nida Khan 2,000php
Yuan Irinco 2,000php
Bianca Camille Legaspi 2,000php
John Michael Alcala 2,000php
Denise Bernadette Tizon 2,000php
Ian Gatilao 2,000php
April Joyce Leal 2,000php
TOTAL 16,000php
Interpretation: The initial capital contribution of each partner is equally divided to
2,000 pesos, resulting to 16,000 pesos as initial capital of Esscentials Linen Spray.
c.1) Capital Requirement Schedules
Schedule A
Equipment
Printer 75.00
Paper cutter 25.00
Funnel 20.00
Total: 120.00
Schedule B
Total Production Costs Aug - Dec
Per day 1489.50
Per week 8,937
Per month 44,685
First year of operation 536,220
81
Direct Material
ITEM QUANT SIZE UNIT PRICE WEEKL MONTH
ITY (ml) COST Y PRICE LY
PRICE
Scent 3 3785. 15 600 3,600 14,400
( Eucalyptus, 412
Lavender and
Lemon)
Bottle spray 30 100 16 480 2,880 11,520
TOTAL - - 31 1,080 6,480 25,920
Indirect Material
ITEM QUANTITY UNIT PRICE WEEKLY MONTHLY
COST PRICE PRICE
Business 30 3.675 110.25 661.50 2,646
card
Pouch 30 10 300 1,800 7,200
Sticker 30 5 150 900 3,600
(logo)
TOTAL - 18.675 560.25 3,361.50 13,446
Schedule C
Utilities-Minimum Per Day Per week Per month
Electricity 16.66 100.00 400.00

Water 8.33 50.00 200.00
Total 600.00
82
Schedule D
Position Count Per Hour Daily Weekly Monthly
General 1 5.25 42.00 252.00 1,008.00 4,302.00
Manager
Financial 1 3.00 24.00 144.00 576.00 2,304.00
Manager
Financial 1 2.50 20.00 120.00 480.00 1,920.00
Staff
Productio 1 3.00 24.00 144.00 576.00 2,304.00
n Manager
Productio 1 2.50 20.00 120.00 480.00 1,920.00
n Staff
Marketing 1 3.00 24.00 144.00 576.00 2,304.00
Manager
Marketing 2 5.00 40.00 240.00 960.00 3,840.00
Staff
24.25 194.00 1,164.00 4,656.00 18,624.00
Schedule E
Tools/Materials
Spray Bottle 1920
Scent 1800
Pouch 100
Ink 596
Sticker paper 615
Specialty paper 36
Total 5,067
83
Schedule F
Office Supplies
PPE / Gloves 125
Ballpen 155
Log books 79
Total 359.00
84
Projected Financial Statements
d.1) Short Term
d.1.1.) Statement of Income
85
d.1.2) Statement of Financial (Balance Sheet)
Essentials PH Mountain Top Scent

Projected Statement of Financial Position
For the Period Ending December 2022
ASSET
S
Current Assets
Cash on Hand and in Bank
44,342.00
Non-Current Assets
Equipment 3,000.00
Less: Accumulated Depreciation
225.00 2,775.00
Total Assets
47,117.00
LIABILITIES AND EQUITY
Liabilities - Accrued Utilities 5,000.00

Capital Beginning Balance 16,000.00
Net Income after Tax - August to
December 2021 26,117.00 42,117.00
Total Liabilities & Equity
47,117.00
86
d.1.3) Statement of Cash Flows

Projected Statement of Cash Flow
As of December 2022
Net Income After Tax 26,117.00

Add: Depreciation 225.00
Total 26,342.00
Liabilities (Raw Materials Accounts Payable) 5,000.00
Capital Investment 16,000.00
Equipment (3,000.00)
Partners' Drawings
Beginning Cash Balance -
Ending Cash Balance 44,342.00
d.1.4) Statement of Owner’s Equity

Projected Statement of Partners' Equity
As of December 2022
87
Initial Capital 16,000.00
Add: Net Income 26,117.00
Ending Capital 42,117.00
d.2) Long Term

d.2.1) Statement of Income
(2022)
88
(2023)
Year 2023
A 100% increase in sales and 20% increase in price, 20% increase in cost of sales are
assumed in the preparation of financial statements due to inflation.
89
90
Year2024
A 50% increase in sales, 26.69% increase in Salaries are assumed in the
preparation of financial statements due to inflation, except for rent, salaries and
permits.
91
d.2.2) Statement of Financial (Balance Sheet)
92
d.2.3) Statement of Cash Flows

For the Calendar Year 2022 to 2025
2022 2023 2024 2025
Net Income 26,117. 302,606. 473,200. 657,180.7

00 64 56 2
Add: Depreciation 225. 600.0 600.0 600.0
00 0 0 0
Total 26,342. 303,206. 473,800. 657,780.7
00 64 56 2
Increase in liabilities (Raw 5,000. 4,000. 3,000.

Materials) 00 00 00
Decrease in liabilities (Raw (5,000. (4,000. (3,000.0
Materials) 00) 00) 0)
Total Liabilities 5,000.0 (1,000.00 (1,000.00 (3,000.00
0 ) ) )
Capital Investment 16,000.0

0
Equipment (3,000.00)
Partners' Drawings
Beginning Cash Balance - 44,342.0 346,548.6 819,349.2
0 4 0
Ending Cash Balance 44,342. 346,548. 819,349. 1,474,129.9
00 64 20 2
93
For the Calendar Year Ended 2022-2023
2022
Aug Sep Oct Nov Dec
(2,828 8,425 8,425 8,425 3,667.

Net Income
.00) .90 .90 .90 30
Add: 25 50 50 50 50.
Depreciation .00 .00 .00 .00 00
(2,803 8,475 8,475 8,475 3,717.
Total
.00) .90 .90 .90 30
Liabilities(Raw 5,000
Materials) .00
Capital 16,000
Investment .00
(3,000.0
Equipment
0)
Partners'
Drawings
15,197 23,672 32,148 40,624.
Beginning Cash
.00 .90 .80 70
Ending Cash 15,197 23,672 32,148 40,624 44,342.
Balance .00 .90 .80 .70 00
94
d.2.4) Statement of Owner’s Equity
95
96
E. Statement of Liquidation
97
F. Financial Ratios with Analysis
f.1) Current Ratio
Short Term
CR = Current Assets / Current Liabilities
44,342.00 / 5000 = 8.86
Interpretation: The table above gives an interpretation that Esscentials.PH have liabilities
and debt at the end of operation.
Long Term 2023-2025
F-Year 1 F-Year 2 F-Year 3
Current Assets 346,199.64 819,000.20 1,473,780.92
Current Liabilities 5000 4200 4000
Current ratio: 69.24% 195.00% 368.45%
Interpretation: Current ratio for the 3-year period are as follows: 69.24 in year 1, 195.00
in year 2 and 368.45 in year 3. It shows that the company has enough cash to pay all the
debts of the company and it is encouraging to the company to continue the operation.
98
f.2.) Rate of Return on Sales
ROA = (Net Income / sales) X 100%
= ₱ 26,117.00 / ₱ 216,000 = 0.1209
= 0.1209 x 100% = 12.09%
Interpretation: The table shows that 12.09% of the sales in the end of December of
operating simply conclude that the company is gaining profit.
Long term 2023-2024
Year 2023 2024 2025
Net income 302,606.64 473,200.56 657,180.72
Sales 1,555,200.00 2,332,800.00 3,110,400.00
total 0.1945 0.2028 0.2112
19% 20% 21%
Interpretation: Year 2023 has 19%, 20% in year 2024, and 21% in year 2025. This table
shows that the business is still profitable and consider as good return of sales even if the
ratio increases.
99
f.3) Rate of Return on Equity
Short Term
ROE = (Net income / equity) X 100%
= ( 26,117.00 / 44,342.00) X 100%
= 0.5889 X 100%
=58.89%
Interpretation: The 58.89% of return on equity shows that the generated income during
the operating months was able to give a good return in investment.
Long Term 2023-2025
Net Income After Tax ÷ Total Equity
2023 2024 2025
Net Income After 302,606.64 473,200.56 657,180.72

Tax
Total Equity 344,374.64 817,575.20 1,474,755.95
Ratio 87.87% 57.87% 44.56%
Interpretation: The return on equity of 87.87% in 2023, 57.87% in 2024, and 44.56% in
2025. It shows that the generated income during the operating years were able to give a
good return in investment but as years pass by the percentage increases.
100
f.4). Annual Cash Returns
Short Term
ANNUAL CASH RETURNS
= (Ending Capital – Beginning Capital) / Beginning Capital
= (42,117.00 - 16,000.00) / 16,000.00
= 26,117.00 / 16,000.00
= 1.63%
Interpretation: Based on the table above, 1.63% shows that in four (4) months of
operating the initial capital can return in that period of time.
Long Term 2023-2025
ANNUAL CASH YEAR ENDING

RETURNS
2023 2024 2025
Net Income After Tax 302,606.64 473,200.56 657,180.72
Add: 2640 2640 2640

Depreciation/non-cash
charges
Annual Cash Returns 305,246.64 475,840.56 659,820.72
101
f.5) Payback Period
Payback period Monthly Cash

Returns
August 2022 (2,803.00)
September 2022 8,475.90
October 2022 8,475.90 3 months +
10,327 /8,475.90
14,148.80 4.22 months
Interpretation: The table shows that the initial investment can be recovered within 4.22
months within the operation of business.
102
f.6) Net Present Value
NET PRESENT VALUE
Present value of annual cash returns at 20%:
ACR year 1 305,246.64
ACR year 2 475,850.00
ACR year 3 + working capital * 743,464.00
Using EXCEL, PV of ACRs equal ₱1,015,068.55

to =
Less: Investment requirement 160,000.00
Net Present Value ₱855,068.55
Interpretation: Since Esscentials.PH assumes 20% of cost of capital, the calculated Net
Present Value is 855,068.55.which is a good indication of a worthwhile investment
103
f.7) Internal Rate of Return
Long Term
INTERNAL RATE OF RETURN
Investment requirement (160,000)
ACR year 1 305,246.64
ACR year 2 475,850.00
ACR year 3 + working capital 743,464.00
Using EXCEL, IRR Is equal to = 1963%
Interpretation: Generally, if the IRR is greater than the cost of capital, it is advisable to
go ahead with the investment. Since the IRR of 1964% is very much greater than 20%, it
would be wise to invest in this project.
G. Break-Even Point
104
Fixed Cost ₱10,842
Variable Cost ₱50.192
Selling Price ₱75
Break Even Point = Fixed Cost / (Selling Price - Variable Cost)
= ₱10,842 / (₱75 -₱50.192)
= ₱10,842 / 24.808
= 437.036 or 437 units
Interpretation: The breakeven point is 437.036 meaning the business should sell a total
of 437 units in able to cover the expenses or the fixed cost of the business.
105
APPENDICES
B. Approval Form
106
107
108
C. Profile of proponents (Resume)
Ron Joseph M. Valdez

Eastwind Homes Phase- 1 Block- 6 Lot- 196, San Isidro, Rodriguez, Rizal
Cell: 09957481081
Email: ronjosephvaldez@gmail.com
Education
Bachelor of Science in Business Administration Major in Business Management (2019 –
2023)
University of the East - Manila Campus
2219 C.M. Recto Avenue, Manila, Philippines
Accountancy, Business and Management (2017-2019)

FEU Roosevelt Rodriguez
Lardizabal Street, Barangay Manggahan 1850 Rodriguez, Philippines
Experience
 SHS work immersion – Assistant of a Teacher (2019)
 Cashier at Jermay Bike Shop. (2019)
 Part time Office Clerk at A. Valdez – Ang Management Services (2018)
Achievements
 With Honors – Grade 11 awarded a Bronze Medal SY. 2017 – 2018
 With Honors – Grade 12 awarded a Bronze Medal SY. 2018- 2019
 Exemplary Academic Performance during School Year 2019- 2020
 Exemplary Academic Performance during School Year 2020- 2021
Volunteer Experience
 Former member of Boy Scout of the Philippines
109
Interest/ Activities
 Drawing
 Guitarist
 Outdoor adventures
 Video Games
Computer Skills
 Image and Video Editing
 Proficient is Microsoft word, excel and PowerPoint
 Good at Social Media and other internet platforms
110
Bianca Camille Legaspi
Home: 0852 Villarama St. Poblacion, Norzagaray, Bulacan, 3013
Cellphone Number: 0906-316-4193
Email: legaspi.biancacamille@ue.edu.ph
Education
College: University of the East
Business Administration Major in Business Management
Manila Campus
S.Y. 2019- Present
Senior High School: Mater Dei Academy
Accountancy, Business, Management
Bulacan Campus
S.Y. 2017 – 2019
Junior High School: Lourdes College of Bulacan
Tugatog, Angat, Bulacan
S. Y. 2012-1016
Primary: St. Gabriel School of Norzagaray
Pugpog, Norzagaray, Bulacan
S. Y. 2006-2012
Experience
 Quickminds Business Proposal Plus, inc.
Caypombo, Sta. Maria, Bulacan
Nov. 12, 2018- Nov. 23,2018
Achievements
 Salutatorian
St. Gabriel School of Norzagaray
 SCA AWARDEE
Lourdes College of Bulacan
 With Honors
111
 Exemplary Academic Performance
University of the East
 Student Government Organization
 Student Police
S. Y. 2015-2016
 Student Catholic Action
 Vice President
S. Y. 2015-2016
 Boys and Girls Week (Angat Part)
 Officer
S.Y. 2015-2016
Interest/Activities
 Reading books
 Watching movies
 Photography
 Listening to music
Computer Skills
 Can speak the Filipino language fluently
 Proficient in Microsoft Office including Word, Excel and Powerpoint
 Multi-Tasking
112
JUSTINE LANCE YUAN P. IRINCO
Address: 625 saturn st.Dreamland subd,Mandaluyong City
Contact Number: 09185412146
Email address: irinco.justinelanceyuan@ue.edu.com.ph
SKILLS
 Bookkeeping and accounting practice

 Computer literate and good analytical skills
EDUCATIONAL ATTAINMENT
Senior High School : Aquinas School

183 F. Blumentritt St., San Juan, Metro Manila
Accountancy and Business Management
2016- Present
Junior High School : Aquinas School

2012-2016
Elementary: Aquinas School

2006- 2012
Experience
Work Immersion senior high school in REX book Store
113
Nida V. Khan
32 Melbourne St. Ciudad Grande
Executive Vill. Brgy Rosario Pasig City.
Home: (02)86562768
Cell: 09175325785
Email: khan.nida@ue.edu.ph
Education
Primary- Little lambs learning Cemter
2008-2013
Secondary- Little lambs Learning Center
2014-2017
2018-2019
Tertiary- University of the East
2020-2022
Experience
Work immersion 2018-
2019
• A work experience provided by the school to create our own business and provide
service.
Child Care
2019-Present
• Provides Childcare for our distant relatives during weekend and was given a wage.
Achievements
114
• An honorable mention in years 2008-2018.
• Was given a loyalty Award in year 2017.
• Schools Chairwoman in year 2015-2017.
• Participated in tons of Webinars till present.
• Was a volunteer in collecting donations for Typhoon Victims.

• Volunteered for a go-green campaign in Pasig city.
Interests/ Activities
• Plays volleyball, does swimming and plays badminton.

• Loves reading and gathering information.
• A corporate secretary in our family business.
• Was a chairwoman during my high school days.
Computer Skills
• Proficient with Microsoft word, Excel, PowerPoint, and Business marketing ads.
Denise Bernadette F. Tizon
115
3881 E. Vallejo St. Santol, Sampaloc Manila
09281699784/ 8244-23-64
tizon.denisebernadette@ue.edu.ph
Education
June 2019- present Tertiary Education (BSBA- Major in Business

Management)
University of the East- Manila
2219 Recto Ave, Sampaloc, Manila
June 2017- March 2019 Secondary Education (Senior Highschool-ABM track)

Sacred Heart of Jesus Catholic School
4324 Old Sta. Mesa, Manila, Philippines
June 2013- March 2016 Secondary Education (Junior Highschool-ABM track)

4324 Old. Sta. Mesa Manila
June 2010- March 2013 Elementary Education

4324 Old Sta. Mesa Manila
June 2007- March 2010 Elementary Education

Padre Burgos Elementary School
Buenos Aires Street Sampaloc Manila
Experience
Lido De Paris Hotel (Room Attendant, Public Attendant and Waitress)
116
Year of 2019
Do beddings,dusting,mop, and cleaning the comfort room, dusting and monitoring the
Comfort room and keeping it clean and like fixing and seeting up plates and removing the
used plates, spoon and fork, serving such kind of food.
Civic Welfare Training Service(CWTS- Outreach Programs and Defense Preparedness)
Interests/ Activities
 Homemakers Club(Cooking)
 Dancing
 Guitar
Computer Skills
Computer Literate ( MS Word, MS PowerPoint, and MS Excel)
Ian Ray M. Gatilao
117
Purok Makiangayon Brgy Villiareal
Home: CCDCE 2045
GATILAO.IANRAY@UE.EDU.PH
Education
Bayawan City East Central School (elementary)
University of Batangas (Highschool)
Arellano University (Senior High School)
University of the East (College)
Experience
Selling Hamster
Right now I’m breeding and selling hamster through online. I have diiferent kinds of
hamster the Syrian hamster, dwarf hamster, and Roborovski dwarf.
In my Senior Highschool during our work immersion our class decided to have a program
in sleceted areas in Brgy. Mahay one of the project of our school is the "Gawad kalinga"
where we help to build a house for people. Before we make the program we plan and
process all the paper works and make it approved by our work immersion teacher. After
that we survey the venue and we gave flyers to every household who live there. Our topic
was about "coping up with mental health."
Achievments
118
Interest/ Activities
Varsity Of Footbal mens in University of the East
Member of Ibayaw Youth
Computer skills
Ability to write,modify and edit text using a word processing application and understand
how to search, assess search result and download information from the internet.
April Joyce C. Leal
Sector 6, House# 168,
119
Brgy. Bio, Tagudin, Ilocos Sur
Cellphone no.: 09272942801
Email: leal.apriljoyce@ue.edu.ph
Education
Tagudin National High School
2013 - 2018
Experience
 Waitress
 2021 - present
 Taking guest orders and assisting them also on what their needs.
 Baby Sitter
 Taking care with the 2 years old baby girl
Achievement
 Athlete of the Year
 Fun Run
 Feeding program
Interest / activities
 Member of Track and Field Team
John Michael Alcala

Home: Block17 Lot27, St. Joseph Village 2, South City Homes,
120
Barangay Sto. Tomas, Binan, Laguna
Cell: 09972914764
Email: alcala.johnmichael@ue.edu.ph
Education
Primary:
South City Homes Academy
Tagbilaran, St. Barangay Sto. Tomas, Binan, Laguna
S.Y. 2006 – 2012
Junior High School:
S.Y. 2012 – 2016
Senior High School:
Accountancy, Business, Management
S.Y. 2017 – 2019
College:
Business Administration Major in Business Management
Manila Campus
S.Y. 2019 – Present
Experience
EMR Accounting Services
187 Mariano Manabat St, Biñan, 4024 Laguna
February 2019 – March 2019
D. Survey form
121
122
123
124
125
126
127
128
129
130
Google form: https://forms.gle/Cg9QAJZahdDGFXN18
131

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UNIVERSITY OF THE EAST

A Feasibility Study for Reselling linen scents with disinfectant

In Partial Fulfillment of the Requirement in

Ron Joseph M. Valdez John Michael N. Alcala

Second Semester, S.Y. 2021 – 2022

Ron Joseph M. Valdez John Michael N. Alcala

Business proposal accepted and approved as

PROF. DIVINA GRACIA ENCLUNA

MR. ALDRINE JOSEF BUNYI MS. KATHRINA CHERMAR COMIA

MS. JOELLE TUSING

PROF. CYNTHIA A. ABELLA DEAN VERONICA N. ELIZALDE

Company Name and Approved Product:

FEASIBILITY STUDY ADVISER’S ENDORSEMENT

PROF. DIVINA GRACIA G. ENCLUNA

Date: _ _APRIL 22, 2022________

A. Company Name, Address, and Form of

B. Statements of Mission and Vision…………………………………….………13

C. Nature of the Operations……………………………………………………...13

II. Executive Summary…………………………………………………………………15

A. Type of Business ……………………………………………………………16

a.2 Company Name………………………………………………………….16

a.3 Brand Name ……………………………………………………………16

b.1 Primary Target Market …………………………………………………16

b.2 Secondary Target Market ………………………………………………16

III. Marketing Research……………………………………………………………….17

A. Research Methodology and Instruments…………………………………….18

B. Tabulations and Interpretation of Results……………………………………18

IV. Marketing Aspect ………………………………………………………………….32

a.1 Short Term………………………………………………………….……33

D. Competitor’s Analysis ………………………………………………….

Brand Name ………………………………………………36

Pricing Strategy ……………………………………………………………..40

k.1 Short Term ……………………… ……………………………………...43

k.2 Long Term ……………………… ……………………………………...43

V. Technical Aspect …………………………………………………………………...47

a.1 Short Term ………………………………………………………………48

a.2 Long Term …………………………………………………………..…..48

b.2Operation Schedule/Operating Hours..…………………………..………49

D. Time and Motion …………………………………………………………..52

E.Capacity Assessment …………………………………………………...……53

F. Production Schedule (Sales Projection) …………………………………….53

f.1Short Term Sales Projection……………………………………………....53

f.2 Long Term Sales Projection …………………………………………....54

H. Total Production Cost/Unit Cost………………………………………..……57

h.1 Direct Materials ………………………………………………….…….57

h.2 Indirect Materials ……………………………………………………….57

h.3 Direct Labor ……………………………………………………….…….58

h.4 Indirect Labor ……………………………………………………...…....58

h.5 Operating Expense ……………………………………………………...58

h.6 Fixed Cost ……………………………………………………………...58

h.7 Variable cost………………………………………………………...…...58

h.8 Yearly Sales Production per Product ……………………………...……59

I. Break-even Point ……………………………………………………….……59

VI. Management Aspect………………………………………………………………61

a.1 Short Term…………………………………………………….…………62

a.2 Long Term……………………………………………………….………62

B. Brief Profile of the owners…………………………………………………..63

C. Organization and Job Analysis………………………………………………65

d.1 Organizational Structure…..……………………………………………..65

d.2 Organizational Chart……………………………………………….…….65

Human resource plan ………………………………………………………………….68

d.3 Compensation Plan …………………………………………………….70

d.3.1Short Term Compensation …………………………………70