In the name of Allah, the most merciful and compassionate

MGT555
OCT2022
LECTURER: FAIZAH MASHAHADI, PhD

INDIVIDUAL PROJECT 1
DATA: SALES OF CAR FOR THREE MAIN PRODUCERS IN MALAYSIA and
DEMOGRAPHIC PROFILE OF THE BUYERS (hypothetical)
REPORT: 20%
WORD COUNT: 500-1000

QUESTION 1

The following data indicate the number of cars sold from 2010-2021 for Proton,
Honda, and Toyota. The president of the Automotive Association Malaysia asks
for a set of analyses to describe the sales data. Analyze the data based on the
following items.

 The lowest unit of sales for each manufacturer

 Highest unit of sales for each manufacturer
 Total unit of car sold by each manufacturer
 When the sales are less than or equal to 3000 label them as LOW,
greater than 3000 and less than or equal to 6000 as MODERATE,
and greater than 6000 as HIGH
 Highlight in ORANGE if the sales unit is less than or equal to 3000,
greater than 3000 but less than and equal to 6000 in LIGHT BLUE,
and greater than 6000 in LIGHT GREEN

Table 1 Sales of the car from 2010-2021 (hypothetical

data)
Year Proton Honda Toyota
2010 1050 1680 1730
2011 1470 2330 3500
2012 2280 3190 6360
2013 5240 6290 8270
2014 6360 7920 9210
2015 4410 9860 7920
2016 4250 3150 9540
 2017 2820 2150 3150
2018 2070 1730 3710
2019 6360 7020 7530
2020 5660 9290 6360
2021 6700 9200 9650

QUESTION 2:
In addition, the president also requests to have a descriptive analysis of the buyers.
 Show the percentage of each variable
 Present the variables in the appropriate charts

Table 2 Demographic profile of buyers

Variable Category Frequency

Gender Male 113646
  Female 75764
Status Single 104276
  Married 85134
Education Primary School 75764
  Diploma 56823
  Degree 18941
  Phd 37882
Occupation Private 35988
  Government 28412
  Self-employed 47353
  Hybrid entrepreneurs 77657

QUESTION 3:

In the coming years, under Sustainable Development Goals (SDG), all industry
players are expected to play an active role to realize the goals. Recommend two
courses of action to achieve the SDG.
 INDIVIDUAL PROJECT 2
DATA: DISTRIBUTION OF AGE AND ONLINE ADVERTISEMENT (hypothetical)
REPORT: 20%
WORD COUNT: 500-1000

Panda Motor Berhad is planning to launch a new car model. The company is
planning to execute an online advertisement campaign to generate substantial
revenues. To achieve the objective, the company is determined to assess whether
the campaign's effectiveness will be dependent on a particular age group. A
customer survey revealed the following.

Table 1 Distribution of age group and online advertisement preference

  Under 20 20-40 40-50 50 and over Total
Liked 140 70 70 25 305
Disliked 60 40 30 65 195
Total 200 110 100 90 500

1. Conclude the finding by using the critical value and p-value approach.
2. Explain the implications of the finding on the sales of new car models.
 GROUP ASSIGNMENT
DATA: AUTO SURVEY
WORD COUNT: 2500-3000
REPORT: 30%

Panda Motor Berhad collects another set of data that contains the following
information. Based on the data, the CEO instructs the company's analyst team to do
the following:

1. Construct cross-tabulations of gender versus car type and purchase.

2. Illustrate the results (charts)
3. Explain the findings
4. Develop a two-tailed hypothesis where km/liter is the dependent variable,
mileage and vehicle age as the independent variable
5. Test the hypothesis by using Anova, critical-value, and p-value approach. Explain
the findings.
6. Find the best regression model to predict km/liter as a function of vehicle age and
mileage
7. Based on the analysis in Q1-Q3, recommend one strategy for Panda Motor
Berhad.

Table 1 Auto Survey

Gender Type Purchased Vehicle Age Mileage Km/liter
Male Mid-size Used 15 127233 28.7
Female Mid-size New 1 23970 43.4
Male Small New 7 77392 24
Female Large SUV Used 14 185397 15.2
Female Small New 2 26001 37
Female Minivan New 9 180643 20
Male Small Used 6 72083 45.7
Male Small New 11 165353 42
Male Small Used 13 205288 33
Female Small New 7 142897 31
Male Minivan Used 14 182584 12
Male Small SUV Used 13 140479 20
Female Small New 2 22114 28
Female Mid-size New 0.25 3454 28.3
Female Large SUV New 7 130905 21
Female Small Used 10 105628 35
Female Small New 5 48678 30.4
Male Mid-size New 0.5 6849 40.2
Female Small Used 10 137941 30
Female Small SUV New 4 29823 24.9
Male Small SUV Used 14 85763 21
Female Small Used 12 134172 31
Male Mid-size Used 12 86387 27

Report Format:

 Cover page
 Executive Summary
 Table of Content
 List of Abbreviation
 Introduction
 The main body of the report
 Recommendation
 Conclusion
 Reference list
 Appendices (including plagiarism report)
 Font: Arial 11, Margin 1.5, Justify alignment, apply heading and sub-
heading
FINAL ASSESSMENT
SHORT ESSAYS
TOTAL: 30%