DIASRANI KHAIRUNNISA

Bogor, Jawa Barat | +6282298977989 | diasrani@gmail.com | linkedin.com/in/diasrani-khairunnisa/

SUMMARY
Experienced Business Development Analyst at FMCG Project Shopee Indonesia, mainly focused on expanding Shopee
Supermarket. I can best utilize my effective interpersonal skills and experiences with attention to detail resulting in the
company’s efficient productivity and improve profitability. I love to translate information into quantitative goals and
recommend the best course of action with convincing delivery.
SKILLS
 Analytical Thinking  Budget Planning  Data Analysis
 Leadership  Teamwork  Marketing Analysis
 Problem Solving  Microsoft Office  Business Development
EDUCATION
Sep 2016 – Oct 2020 Universitas Indonesia Depok, Indonesia
Bachelor of Engineering; Major in Metallurgical and Materials Engineering
GPA: 3.54 of 4.00 | Thesis: Carbon Nanotechnology

WORK EXPERIENCE
Oct 2021 – Dec 2022 PT. Shopee International Indonesia Jakarta, Indonesia
Senior Business Development Analyst, Merchandiser (FMCG Project)
 Apply qualitative research and quantitative analysis to understand and drive business decision
making and facilitate internal process improvements focusing on Shopee Supermarket
 Collaborate with cross-functional teams, within Shopee to strategize and implement key
projects together with brands such as Unilever, P&G, Wings and Bayer
 Conceptualize and lead strategic commercial initiatives relating, but not limited to, new
business initiatives and/or process improvement initiatives such as increasing ADO and new
buyer by doing Rp 999 gimmick and Limited Time Deals, Flash Sale Serba Seribu, and
“Tebus Murah” in 8.8 big campaign.
 Conduct deep-dive analysis and have a deep understanding of the market landscape, user
behaviors, and plan the most effective solution/innovative strategy for business growth
especially related to FMCG.
Mar 2021 – Oct 2021 PT. Shopee International Indonesia Jakarta, Indonesia
Business Development Analyst, Acquisition (FMCG Project)
 Successfully acquired 11 brands to Shopee Retail (Shopee Supermarket & Beauty by
Shopee) with expected potential revenue up to IDR 1.6 bio
 Plans and conducts negotiations on price, technical requirements term, and
conditions of the contract between brands and Shopee
 Responsible for managing relationships with 35 – 40 brands during the acquisition process
Dec 2020 – Mar 2021 PT. Shopee International Indonesia Jakarta, Indonesia
Business Development Intern (FMCG Project)
 Involved in project that ensure Shopee FMCG competitiveness compare to its competitor
 Campaign checking and coordinating with Relationship Manager, Merchandiser, BD Project,
Marketing following the SOP

Jan 2019 – Feb 2019 PT. Indonesia Asahan Aluminum Kuala Tanjung, Sumatera Utara
Operation Engineer Intern
 Suggested an innovation about recovery of Aluminum from production's waste and recycle
of the waste into other useful products such as mortar & brick
 Coordinated directly with general manager and supervisor of Smelter Reduction
Operation division regarding the innovation project

May 2019 – July 2020 Metallography and Heat Surface Treatment Laboratory Jakarta, Indonesia
Laboratory Assistant
 Assisted and guide 121 participants with other 9 laboratory assistants to understand the
process of metallography and heat surface treatment on materials
ORGANIZATION EXPERIENCE
Jan 2019 – Dec 2019 National Association of Corrosion Engineer (NACE SCUI) Depok, Indonesia
Head of Research and Recruitment
 Coordinated with NACE International East Asia & Pacific for recruitment process of 52
new members
 Managed research that was being worked on by members
May 2019 – Oct 2019 TODUNG CUP UI 2019 Depok, Indonesia
Head of Treasury Division
 Organized a team to manage liquidity related to the committee's financial activities
 Achieved IDR 10 million more than the targeted budget by negotiated and made an
agreement with several companies
Oct 2018 – Dec 2018 Metal Eve 2018 Depok, Indonesia
Project Officer
 Successfully led a committee consisted of 64 people to create an art festival and musical
theatre that was attended by approximately 200 people
Mar 2018 – Oct 2018 Metallurgical and Materials Seminar (MnMs) Depok, Indonesia
Vice Head of Event and Program
 Coordinated 3 divisions to organize rundown, speakers, and the whole concept of the
seminar
 Successfully executed the event with approximately 250 attendees

ACHIEVEMENT

Jan 2020 Metalloscope Materials Matter National Competition, ITB

2nd Place
 National competition for metallurgical engineering students held by PM3I (Association of
Metallurgical Engineering Students in Indonesia) in ITB, Bandung
Dec 2019 Scientific Day Poster Competition, UI
1st Place
 Achieved 1st Place with a proposal about increasing material's heat resistance for
aviation industry.
Nov 2019 International Chemical Engineering Research Competition (CERCO), UNDIP
Finalist
 Competing with universities from Malaysia and Indonesia, the competition was about an
innovation from engineer students to reduce, reuse and recycle waste. Successfully made it to
final with a proposal about extracting oil from used coffee grounds

LANGUAGE HOBBY
English TOEFL ITP Basketball
573 Futsal
Japanese Beginner