FAR-WESTERN UNIVERSITY

Semester EndExamination-2077
Strategic Management (MGT 356)

Faculty: Management (BBA)

Level: Undergraduate Full Marks: 60
Semester: Fifth Time : 4hrs. + 1hr. upload time

(It is mandatory for Students to mention exam date, symbol number, subject name with code at the top of
every answer sheet and page number at bottom. Before uploading name your .pdf answer sheet after your
symbol number followed by the subject code.)

Read the rubric carefully and answer the questions as required.

Attempt any five questions. 5×12=60

1. "Strategic Management is a critical element for the success of any enterprise in the present day
globalized world." How far do you agree/disagree with the statement in the Nepalese context?
Discuss with illustration indicating the importance of strategic management.

Rubric: Meaning of strategic management. (2 marks)

Evaluation of the statement (5 marks)
Significance of strategic management in the context of Nepal. (5 marks)

2. What do you mean by business model? What is the use of value chain analysis and VRIO
framework in strategic management?

Rubric: Meaning of business model. (2 marks)

Explanation of VRIO framework. (3 marks)
Explanation of value chain analysis. (3 marks)
Explain the use in strategic management (4 marks)

3. What is portfolio analysis? Write about BCG matrix with its contribution in corporate strategic
choice and also discuss the limitations of BCG matrix.

Rubric: Meaning of portfolio analysis. (3 marks)

Explanation of BCG matrix with figure. (3+3=6 marks)
Limitation of BCG matrix. (3 marks)

4. The effectiveness of strategic management depends not only on sound planning but also on
effective control. In the Light of this statement write the significance of controlling function in
your own words. Also explain the important measures of performance evaluation.

Rubric: Relationship between planning and controlling function (4 marks)

Write the importance of controlling (4 marks)
State the measures of performance evaluation (4 marks)

P.T.O.
5. "SWOT analysis is a powerful tool for developing various strategic alternatives." Analyze the
statement critically. How do you relate SWOT analysis with PESTEL analysis?

Rubric: Meaning of SWOT analysis (4 marks)

Discussion on statement (4 marks)
Relationship (4 marks)

6. What is an internal analysis? Why do an internal analysis is essential? Highlight on three generic
strategies of Michael porter's competitive strategies.

Rubric: Meaning of internal analysis. (2 marks)

Importance of internal analysis (4 marks)
Explanation of Porter's competitive strategy (6 marks)

7. 'Strategy implementation plays vital role to achieve mission, vision and objectives of the business.'
Justify this statement. Also explain the factors which can affect the success of new venture.

Rubric: Give concept of mission vision and objectives of the business (3 marks)
Explain of strategic implementation. (4 marks)
Factors affecting success of new venture. (5 marks)

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