Course Outline

Strategic Management
Course Code: MBAC0029 Year: II Trimester: IV Max. Hours: 30

Preamble: Strategic management is the core element of any business course as it acts like
glue that holds other business subjects together. It is the field of management designed to help
general managers improve the long-term competitive position of their organization. It is about
success and failure, both from an individual and organizational perspective. It can help
management trainee to master the corporate jungle and to achieve individual career aims. It
instills the habit of reaching an identified goal by developing the necessary competence and
seizing available opportunities. In short, an understanding of strategy enhances performance
and improves career prospects

Objectives of the Course:

 To understand the nature of strategic management and its competitive and institutional context
To appreciate the strengths and limitations of strategic analysis, and how it fits into the overall
 strategy process
To master a range of methods and techniques of strategic analysis and have a clear appreciation
of their theoretical and empirical foundations, range of applicability, qualifications and
limitations.
Introduction to Strategic Management
Definition and importance of Strategic Management, Strategic
Management Process, Levels of Strategy
UNIT – I Strategic Intent: Hierarchy of Strategic Intent (6 Sessions)
Basic Concepts: Stretch, Leverage, Business Definition &
Model, Business Policy, emergent and realized strategy
Internal Environmental Analysis
The Resource Based View Of The Firm, VRIO Framework &
UNIT –II Application, SWOT Analysis, Value chain analysis, (4 Sessions)
Evaluating Firm’s Internal Capabilities,
External Environmental Analysis
Macro Environment, Industry analysis, Porter’s 5 Forces Model,
UNIT – III Strategic Groups and Strategic Types, Imitation & Competitive (5 Sessions)
Dynamics in an Industry
Strategy Formulation- Environment And Positioning School
MID-TERM EXAMINATION
Corporate Level Strategies: Portfolio Analysis – BCG and GE
UNIT – IV models, The Corporate Parent, Directional strategies – types of (6 Sessions)
strategies for Growth, Stability & Retrenchment
Business Level Strategy: Porter’s Generic strategy model,
UNIT – V Strategic Choice, ‘Blue-Ocean’ Strategy (5 Sessions)

04.04.2019
 Master of Business Administration 65
Course Curriculum (Session 2018-20)

Strategy Implementation
Strategy Implementation and challenges, Structural, Cultural and
Functional aspects of Implementation - Strategic Management in
HR, Marketing, Finance, Operations, etc., McKinsey 7S’ Frame
work, Corporate Restructuring
Strategy Evaluation
Strategy Evaluation and Control, Developing Performance
UNIT – VI Indicator-Balance Score Card, Delta Model, Porter’s Diamond (4 Sessions)
Model, Managing Strategic Change
Provision for presentations / assignments / case analysis in additional sessions
1 Session = 60 Minutes

Text Books:
th
Thompson, Strickland, Gamble & Jain. (2005). Crafting and Executing Strategy. 14 Edition.
New Delhi: Tata McGraw Hill Publication

Azhar, K. (2008). Business Policy and Strategic Management. New Delhi: Tata McGraw Hill
Publication.

Hamel, G. & Prahalad, C. K. (2003). Competing for the Future. Harvard Business School.
Reference Books:
Johnson, & Scholes. (2006). Exploring Corporate Strategy. Prentice Hall India.

Hunger and Wheelen, (2004). Strategic Management. New Delhi: Pearson Education.

Galbraith, J.R. (2006). Strategy Implementation: The Role of Structure and Process. West Publishing
Company.

Macmillan, H. & Tampoe, M. (2005). Strategic Management. Oxford University Press.

Pearce II, Robinson Jr., & Mittal. (1999). Strategic Management: Formulation, Implementation and
Control. Tata McGraw Hill.

Learning Outcomes

On successful completion of this course, students will be able to:

 Identify and demonstrate the key components of the strategic management process and
how it can be applied in organizations in order to increase value propositions for all the

organization’s stakeholders.
 Appraise and judge strategic inputs, including the external and internal
environment, strategic mission and strategic intent.

 04.04.2019
  M
aster of Business
Administration 66
 Course Curriculum (Session
2018-20)

 Create a strategy including synthesizing appropriate elements of business level

strategy, competitive dynamics, corporate level strategy, cooperative strategies and

international strategies.

 Apply selected theories and strategy frameworks to analyze practical strategy

related issues in organizational contexts.
 Effectively communicate the change management strategies in various forums to an
array of audiences with accuracy, clarity, specificity and professionalism.