Strategic Management

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Course Objectives:
● A clear understanding of the key concepts and principles of strategic
management.
● A set of useful analytical skills, tools and techniques for analysing a
company strategically.
 To provide a basic understanding of the nature and dynamics of the strategy
formulation and implementation processes.
● To encourage students to think critically and strategically.
● The ability to identify strategic issues and design appropriate courses of action.

Ref. Topics to be covered

No.
Unit 1: Introduction
1.1 Introduction, Fundamentals of Strategy, Conceptual Evolution of Strategy, Purpose of
Business, Difference between Goals and Objectives of Business, Strategic Intent
through Vision and Mission Statements, Core Competencies of Business, levels of
strategy

Unit II: Environmental Scanning

2.1 Environmental appraisal, PESTEL analysis.
Industry Analysis - Porter’s Five Forces Model of competition,
Entry & Exit Barriers.
Resource based view of a firm, meaning, types & sources of competitive advantage,
analysing company’s resources and competitive position.
Unit III: Strategy Formulation
3.1 Meaning of generic competitive strategies, Low cost, Differentiation, Focus –their
applications in different situations.
Grand Strategies: Stability, Growth, Diversification Strategies, Vertical Integration.
Mergers, Acquisition & Takeover Strategies, Strategic Alliances, Retrenchment–
Turnaround, Divestment, Liquidation, Outsourcing Strategies
Unit IV: Strategy Implementation
4.1 Components of a strategic plan, barriers to implementation of strategy,
Leadership and corporate culture, functional plans to implement strategy, Mintzberg’s
5 Ps framework.
Unit V: Strategic Evaluation and Control
5.1 Strategic evaluation and control. Strategic control and operational control, techniques
of strategic evaluation.
Text books
1. Strategic Management and Business Policy by Azhar Kazmi, Tata McGraw-Hill
2. Business Policy and Strategic Management by P. Subba Rao
2. Crafting and Executing Strategy- The Quest for Competitive Advantage by Thompson, Strickland, Gamble
& Jain, Tata McGraw-Hill.