Semester – VI

Business Policy & Strategic Management

Paper – BBA/C/613 (6 Credits)

Objective: This course gives an overview of all essential aspects of business

policy and strategic management. The intention is to provide students with
strategy insights; reflect on strategic dilemmas and practice strategy tools to
enable students to become strategic thinkers. The course will cover strategy
analysis, formulation of strategies at different levels of the organization, and
strategy implementation.

Introduction to Strategic Management and Business Policy

Evolution of Strategic management and business policy, Introduction to
Business Policy, Understanding Strategy: The concept of strategy, levels at which
strategy operates, Strategic decision-making: issues in strategic decision making,
Introduction to strategic management: Definition of Strategic management,
Elements in strategic management process, Model of strategic management
process.

Hierarchy of Strategic Intent

Strategic Intent: Understanding Strategic Intent, Concepts of Stretch, Leverage
and Fit, Vision: The Nature of Vision, Defining Vision, The benefits of having a
vision, the process of envisioning, Mission: Understanding Mission, Defining
Mission, How are mission statements formulated and communicated,
Characteristics of a mission statement, Business Definition: Defining Business,
dimensions of business definition, levels at which business could be defined, the
Product/Service concept, Goals and Objectives: roles of objectives,
characteristics of objectives, issues in objective setting, what objectives are set,
how are objectives formulated.

Strategy Formulation
Environment Appraisal: Concept of Environment, SWOT Analysis, Environmental
Sectors, PEST Analysis, Organizational Appraisal: Dynamics of Internal
Environment, Organisational Capability Factors, Considerations in
Organisational Appraisal, VRIO Framework, Porter’s Value Chain Model, Type of
Strategies: Corporate Level strategies- Expansion, Stability, Retrenchment,
Combination Strategies, Business Level strategies – Generic Business Strategies,
Guidelines for Crafting Successful Business Strategies
Strategy Analysis and Choice
Process of Strategic Choice: Focusing on Strategic Alternatives, Analysing the
strategic alternatives, Evaluating the strategic alternatives, Choosing from
among the strategic alternatives, Strategic Analysis: Corporate Portfolio Analysis
GE 9 cell Matrix, BCG Matrix, Life Cycle Analysis, Porter’s Five Forces of Industry
Analysis, Subjective Factors in Strategic Choice, Contingency Strategies.

Strategy Implementation
Activating Strategies: Nature of Strategy Implementation, Barriers to Strategy
Implementation, Interrelation Between Strategy Formulation and
Implementation, A model of Strategy Implementation Aspects of Strategy
Implementation, Project Implementation, Procedural Implementation,
Resource Allocation.

Structural Implementation
Structural Consideration, Organisational Design and change, Structure for
Strategies, Behavioral Implementation: Strategic Leadership, Corporate Culture,
Corporate Politics and Power, Personal Values and Business Ethics, Functional
Implementation: Functional Strategies, Functional Plans and Policies, Marketing
Plans and Policies, Financial Plans and Policies, Personnel Plans and Policies,
Operations Plans and Policies, Operational Implementation

Strategy Evaluation and Control

An Overview of Strategic Evaluation and Control – Strategic Control &
Operational Control – Techniques for Strategic Evaluation and Control, Role of
Organizational Systems in Evaluation.

Reference Books:
1. Business Policy & Strategic Management – Azhar Kazmi
2. Strategic Management, 12th Ed. – Concepts and Cases – Arthur A.
Thompson Jr. and A.J.Strickland
3. Management Policy and Strategic Management (Concepts, Skills, and
Practices) – R.M.Shrivastava
4. Business Policy and Strategic Management – P.Subba Rao
5. Strategic Planning Formulation of Corporate Strategy – Ramaswamy
Question Pattern – Total 10 Questions to be set with at-least one question
from each section. Question Setter is requested to pay due wait-age to the
sections.

Examinees are to attempt 07 questions.