customization.

The company can also organize creative interactive sessions and host e-
events like master classes to overcome the lack of interactive content available online.
 ST Strategy: Theobroma can utilize online PR strategies like
influencer marketing. They can invite influencers to generate buzz across social
media platforms. The concept of giveaway can also be re-introduced to increase
their following across its various digital channels. This will facilitate wider reach
and generate excitement at minimal costs which will return as increased revenue
streams

 WT Strategy: Theobroma's website has several elements that

are either obsolete or no longer important for the website. Updating the website
and reordering certain elements may help increase website visit rates. Adding alt
tags to its photos may also increase the traffic it generates. The company may also
consider working on co-creation with potential competitors in the future to facilitate
an environment of co-opetition.

7. Conclusion
Theobroma's brand has existed since the past 15 years. It is a popular brand with high recall value
and brand recognition. Seldom does one talk about brownies and not think about Theobroma and
vice versa. While its jump on the bandwagon of digital marketing commenced quite late, it has
managed to establish its digital presence to an extent. However there is certainly scope for
improvement with newer and newer technological innovations in the digital sphere. The SWOT
analysis has painted a clear depiction of the company's strengths and weaknesses and what
opportunities and threats the company may encounter in the future. It is up to Theobroma to
leverage its strengths to build upon opportunities and tackle threats that may arise. Weaknesses
once identified can be worked upon to expand the brand's reach allowing Theobroma to grow as
brand without disbursing too much capital and straining their resources. Moreover, such an
investment will be likely to ensure a good ROC creating greater value for Theobroma.