Professional Documents
Culture Documents
InfoPACK Urdu
InfoPACK Urdu
معلوماتی کتابچہ
www.smeda.org.pk
£ÛŒ÷,
)B-»WZ,
kiz
¦
Ôg Z /„ ZpgŠx H
X ÅÝ] Z ,
mz*Šsf `gŠ c$ 5.\Ðá ZjÆw”Æ£ÛŒÆ"£ÛŒ÷,
-zç5 WäZ åH
G )B- »WZ,
kiz"
X „g YÅë ZÛj] Z ,
mz*ŠgzZ]â ¥x Ót
"5G
H-ÍE
„zÅ,
mS ö |~, 5.\X 1
656{Š™g »ÆZ åH
G
] ïÉggzZ
{»yö÷,
)X 2
*Zçz°Z ¸gzZ] ïÉg ›xg Ã
„ ZpgŠÆšX 3
^ °g ¬»x Z/
¤z,
6X 4
øŠ Ì,
X [ 7 V ‚$
6 ( www.smeda.org.pk)$ mz*ŠgŠ Z] â ¥sfzgq, i Z {z´
dz~g ø] Z ,
"
HÍ5E
m S ö- G
( eßyî Z eÞ.‡å) , ~|56/
H4ÓE "
5G
!Zê ZgzZ] ÑZÎá ZzäYi7Ð ] ÒÐá ZjÆ,
]* 5_ ö-G
m åH |~,
6/
X Ë$ƒ$UÆ~bZÛÅ] â ¥0Ð V‡~g *
"* „zÅVzg ZŠ Z ~g »ugzZyZÔ+ÙCâ, Z /
!zg »Z
] ïÉggzZ
{»yö ÷,
)/
*Zçz°Z ¸gzZ] ïÉg ›xg à „ ZpgŠÆš /
]» ( i-ez
wz. F ) VñZ/
m, 6~çH
¤z, .E
2!ÃZ e {Š™g »Åyjz8y Î *
0/
0Zí
÷+
CEO -SMEDA
5.\XWWÁ h Zr
Z åH
G
] â ¥v
"
H4 5G
zÅ ö-GÓE
„ |~6, 5.\X 1
56{Š™g »Å Z åH
G
] ïÉggzZ
{»yö÷)
,X2
B‚Æ*Zçz°Z ¸gzZ ðÉgÔxg Ä
ZpgŠ šX 3
^ °g ¬»x Z¤
/z6,
X4
Guidelines on Developing an effective Business Plan
1. What is a business plan
a. It is the face of your business; Functions like a magnet, attracting your clients, investors and
strategic partners
b. It is a living document; You should Review it with every change in external and / or internal
factors
2. Why does the applicant need a business plan
a. Read the first page of Business Plan Template; explaining the importance of a business plan
for any business.
b. First step for fine tuning your ideas for practical implementation into a functioning business
c. Acts as a ‘How to’ guide for running your business
d. Helps you map options for best and worst case scenarios
3. How to develop a business plan
a. Know your business: Market research, product / service, target customer
b. Create your identity: Company/ Business mission, vision
c. Structure your thoughts: Write your business plan (Refer to Table of content of Template)
4. Key features of a good business plan
Think about the following before and after you’ve written every section:
a. Description of your project and product (Refer to Sec II of BPT)
b. Marketing Plan: Product, customer profile, distribution channel and proposed location,
pricing, promotion and advertising.(Ref to Sec III of BPT)
c. Operational Plan: Production, location, Inventory, Credit, Payables (Refer to Sec IV of BPT)
d. Management and Organization: Competitive strengths, Legal form and structure (Ref to Sec
V)
e. Startup Expenses an Capitalization: Estimating Pre Ops, Contingencies and unforeseen (Ref to
Sec VI)
f. Financial Plan: Recommend using professional help for Income Statement, Balance Sheet and
Cash flow (Ref to Sec VII)
g. Appendices; Advice on appending useful written materials to Business Plan (Refer to Sec VIII)
h. Refining the Plan; Advice on how to create a plan specifically suited to applicants
business.(Refer to Sec IX)
5. Who will develop a business plan
a. The entrepreneur may use professional help, however it is advisable to DO IT YOURSELF
b. Technical advice from private sector experts/Govt. institutions, listed
6. How SMEDA can help
a. Provide guidelines and explain how to develop a business plan. Refer to a related PF
7. Refer to government institutions, private sector experts / institutions, secondary resource
materials, SMEDA website www.smeda.org.pk
(Prime Minister's Youth Business Loans)
,
Û ÷)
£Œ ,
B-»WZkiz
c ~4Åg!*
zg »{iXì @*
™m, 5.\ë@*
?Z åH
G ì 7òiÑ**
¯/µ~g !*
zg»c "£ ,
Û ÷)
þ Œ ,
B-»WZk /Z
iz"p¤
X ñYà™~È/µ~g!*
zg »
,
{» ( yö÷))" µ~g !*
zg »
]gz¢Å" µ~g *
!zg »
+
kC‚Ðh +'
á tÂ~Z’ZX Ùïh × 6, ,Y~W»g !*
kZgzZÃá { ^ zg »{ iXLZ\ W @*
ì CW7n kZ]gz¢Å" µ~g !*
zg »
\ WЊæÅTXì @*
ƒ=g f Z (,
Ì»Ìg â c ~g »tâuãzÛ~g !*
zg »Æ\ W/µ~g !*
zg »Xì @*
XÐ yv~g ¸ÂÃ\ Wt~w1ƒ
c* ,Y‰ G7~kZgzZ" µ~g !*
ÎÐVz^ +Z »e
zg Ȯ\ W{ i Z0 zg Ȯ\ WX M
$Š ÃZÅg !* h™zás§Åg !*
zg » LZÃVzg YgzZVzg »tâu
Xì *
@Y
?ñYHg »ù/µ~g *
!zg »
g !*
zg »C $zçÐ +C
Ù X ,™Ýqgz¢- /ZXì @*
Ù â ~~g »ÅVÂ3 C1â ƒe¤ ƒŒ6,
VÂ3 C1âgzZVzL‚Ÿz¼ {»" µ~g !*
zg »
WcÑkZX OgwìîS»V Â!*
NÆ~4zb & Z‰ØŠ~y m{yZ~g !*
zg » LZ\ W’ eÃ\WX Cƒ] :S~Š ZÐZ¼ Å
zÅ] **
Xì ;g YH7:%~sf cTX , ™g »„ ZÄg »gŠ c ä™g »/µ~g !* +ÃÐ] Y
zg »X N VZ {Z
]** z
ZÄ„
2X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X sg ¬¿»" µX 1
.2X X X X .X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X yöÌg â X 2
,
3X X X X X X X X X X X X X X X X X X X X X X X X ( iÕÅ{%izg )yö ¾6 WX 3
3X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Xç J e ”gzZò OZX 4
Z ðZ’ZX 5
3X X X X X X X X X X X X X X X X X X X X X X X y Ò» ~g »tâugzZ] YZy
4X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X/µC1â X 6
,]YeX 7
5X X X X X X X X X X X X X X X X X X X X X X X X X X X ] Z½»vŠ ñ Z'
yöÌg â
sf `gŠÃkZ\ Wì @*
YHm,
?Ã\ WXì @* +»V 6&~g !*
ƒ{i Z0 »yö Æ\ Wtq
zg »Å\ W7ZÐTìzë ZЃ -Š 4,
ÆVzg »tâu
X ,™7Ð j§
yÒ»] â.
}z] ¬¡
-Z4g ÇIZ m,eq
Š Zñm{q -Z6,
gîÆwVX σqŠÎù csg ™# .c*
Ö } +Z ¯Æ] â}
g ZzZatª, ™y ÒÐp ÒÆsg ™Z .c*
g ZzZa KZ
+Z~g ZzZa KZ\WXì ** ƒ“ _B‚ÆÌ‚ÎgzZŠ»Ô]gzp »kZZ+Z ¯ÆkZ²]:SÅkZì CYÅg »ÐíZ m, -ZgzZ
e m{q
E$
X {)zŒ0* åHE
5©G .Å~pÔ‹g Zz}?Ð, ™7]â }
gÔ] â} .HˆÆä™| # z +Z ¯ÆyZ,™ Za ]:S
Û g ZzZa \ WX ÃYmZ
•»@g ™
Æ{)z½gzZc ÔwY Ô ãæWÔö;gÔ½Ô/ÅyZgzZ,™g »iÕc ä™ÝqzÂÅyZX ,™„0
+¶KÅ] :SÅyZÔ@g ™ÂLZ
Ù @*
X Ù~g »àSc¡C ,™~ÈzgŠÐ p Ò
ù Zg fÆ„
CZ fÔ‚gÔÐZÔvÑ éH $zÔg eg Wé?Яb§¾Ã]â }
4´Ôd
5G .c*
g ZzZa KZ\ WXì @* »g !*
ƒUë ZЃ zg »tÐ p ÒÆVzg !*
zg »¼
X)g fÆ{)z( ÐZ û )}Òú
ç»x £z({ iX
,Y»]!*
Ã@g ™Æ\ Wmß´ÃÐB{^ kZVŒÐ,™™f6,
(à Zzyö¾6,W\WÃ] c*
gz¢8XÐ, ™õÑÐ(¾g !*
zg » CZ\ W
œÅåg 0*
ª ?ì y ‚ W*
*™ (ZcyZ H ÂD Wk0* /Z ?Ðzz¾Âì¤
Æ\ W@g ™¤ /Z ?ì ë Z c@g ™Æ\ WmßtHX Ï}™zá
X ñY¿g ~gzŠ c*
$Œ
" Û Ð« £?ì6,
V¹¨ £?ì 7™?
Ø Ð uv?ì
ç»#
|zÛ7
Æ7‰zZX \ WAB7Ú ZÃÌZÅ7sg ™x ÓXì 7iÕhZ ** zg »Ð¹X ,™yÒg »i§»çÆ7
ƒ7ÁcVzg !*
?ï ŠÌZâZÃ7ªZz@g ™ÂÆ\ WH ?ì ë ZX7Ðá ZjÆK CY¨ £X ,™¨ £Ðá ZjÆg £B‚
i Z+
0ZÆngzZ×ñz,
6
ZÄ6,
Z] YZy y Z ?ì wìH~}g !*
Æ^ î Wá ÔÑz', -Z »iÕcÌg â ä\ W[ Z
Ôi eg »ÔŠ{ÔÍß »\W, i Z {z´Xì 1¯ {q
?Ð
X <Ð{e(»]YZy
Z6ZgzŠgzZ¬Ðä™q zÑ
( iÕÅ{%izg )yö¾6,
W
,Y» ë›F̂igzZïZúÔx £c*
X k{ ^ q ¸zûÔy â ‚zi ‚Ô¿òÀ Æg !*
zg »
(»g ZzZa
ÑgzZg »i§»g ZzZa ?σqzÑ“
X ,™yÒ̆ gzZÐ V¹g ZzZa Å\ W
x £~g *
!zg »{ iX
zg »X ,™yÒÌx lZÅx £{ iXÐ p ÒÆ{)zKgzyÅ]g q }] c*
x £»g !* gz¢gzZïZúF̂i ?Âeãƒ] :SHÅx £{iXÆg !*
zg »
œÅåg 0*
{)z?ì ª a
?ì y ‚ Wc@g ™gzZi],
†Ñ
.H
2ÒG H
5-" ÔÝÔtZ™~TN Î(»]YZy
X ÏFz »" µC1âÆ\ W,qtX Vƒï
á Ì~ ZÆ{)zçE
# Zy G Z
]a/
i, „z
a{Š c*
?Âe1gi], -Z Hc\ Zà X ,™„0
iÐ q +¶KÅi], aÔwâ x {?ÐOg„
am{?i], zÅq¾\ W
iÕÅ#
|zÛg JŠ Z
Æ\ Wc* -Z~~7&
ì w©q +ZÅ\ W* # z
*™ (Z H ?Ð, ™| Û 6, # z
g JŠ ZÌ\ WHX ñYH| Û 6,
g JŠ Zwâì @*
ƒ~gz¢~Vzg !*
zg »¼
X ’ e** á ~ßF,
ƒï $î » Z »g JŠ Z ~g !*
Å\ W´g. pg µÂ+ZÐ\ Wg Zh
g » ?n +y
[ Â[ ˆ» ~g Z+
h
y,
6g JŠ Z
»VXì **
™ ZŠ Z HgzZì * kZÃ\ WÐ kZX Oggz¢[ ˆ»V{Š™ÝqÐ ( i],
ä\ WÏìg ã‚ W~] !*
*™ ZŠ Zþ“ a) {àë Z
Û LZ
¾«o4Ðg JŠ ZƉ ,
Ü zÁ÷)á Zz«obÑÁX _(, ZÐ ä™k
]YZy , ZÆ\ WÐä™u !*
ŠgzZDƒÁ] YZy " [ ˆB‚B‚
X M
hJ (, +y
«oÐ~g Zh ( M)S÷)
, e
P²f
{»‘J e ”gzZò OZ
yÃX N C~}g !*
Æ‰Ü 1gzZV 6&KZ ?Ç}™ î @*
', zg »¿{z?ÇAŠyÃ] 5çÆ{%izgÆg !*
÷B‚Æg !* zg »T e'Yg »tâu
X < Ì™f »V6&àSÅ\ W0Ðg !*
zg » ?ÏyÃ&&V c* Å\ W?Ð, ™[ x»Ãg !*
úЃ zg »ÜÁÐ
?´ âÆg !*
g »kZ Ë\ Wc* ZÑt,™„0
ì ~g ZŠ• +¶Kgz¢Åw ãâ ‡Åg !*
zg »
Xƒ™f »V-g ZŠ)f ÅŠÙ ~T,™g » {»‘J e ”Q Âxi 5{Š c*
ÛC /Z
iÐkŠ¤
Š ZæZ CgzxgzZ: Zg Zz&
Ü ¤~(,
Ô ðÉg ãâ ‡Ô]g '}:σ‰ ¹Å~È/µgzZg !*
zg »Æ\WtX <gz¢™f »yZ ÂÝq]â }
.ÅËÐ~sf `gŠÃ\W¤ /Z
HE
{)zÔg ^ +ZÔ ïH3E
,Zzi 4&î » Z
Z ðZ’Z
yÒ» ~g »tâugzZ]YZy
o**
D Yƒ\ #ÐzzÅ~È/µƒ gzZéßg !*
zg »iZÐÐ ¹XÐ,7,
** ZŠ',]YZy
™“ ZÐ ¹Ã\ W¬Ð ä™qzÑg !*
g»
4Î~}g !* -ZtXì Yƒ"
kZXì Uë Z ð•Zq $U*
qŠÎVƒ`™qzÑg !*
zg »Æb§kZ „Ь **
™] !* Û Z, Z,i Z {z´X
Њ Z
TX D Y| (, +Z]YZy
Ð} i Z0 Z ÌŠz!*
ÆäÎ(Ðœ{Š c*i¹ÂLXÐN Y$Ð yvµágzZéûEÒ‘E„ Ú Z ñYà™ï
zt._Æ}°‡Xn Y3g[ ˆ»]YZy
ãƒ20%»ñâuðZ’Z¦ù„ ZÂ), Z~TÐ, Š m, zµ Zq
?Å䯄 -Zëc
Ù ,™™f Ì»]!*
C ZÑg !*
kZ Âì ~~g ZŠ• zg »¤ Û gzZx ¸gÔ ù Zg fX N CÌtñƒåJ
/ZX ,™™f Ì»_ ZÑÅVçŒ -u¾éÆ\ WX ’ e
X ÇA HÃkZ~«ogzZ ÇñÎtâuHg »tâu
/µC1â /yö¸+
Xì CƒŒ6,
V”&~È/µC1â6,
gîx ¬
( yÒ»ÝZñzX U* L äq
Z )Å -ZgzZ { i Z0
+Z » ( {g ZØÍ×gi )jSÔ(»yvzœÆV¸{g !*
Æ] 5çàâÆv„ Ú ZÐvÎ{Š c* Æyö¸+Xì YYÑZ e6,
i A~}g !* { ZgÅw4q -ZÃvÅ\ WÐh
e™g »B‚q
-ZÃyZ
X M 5µ¸+‰ØŠ6,
hÎÌÐ{ ð½ÓG $‚d
V 5.\(»]Y(à â \ WX ÇñY@*
$zÅ Z åH
G ƒ†ŸZ~]ùÅ\ W~}g !*
( {g ZØÍyæW )(»yvgzZ «og Zƒâ
-ZgzZ]YZy
w‚q ZÔ†
ÑÅVzq{”|
# z
Û ÐTX ÇñYc* +ZÆ|
ÎÐ} i Z0 # z pg[ ˆ: Ñ‚ »yvzœg !*
Û (»\ WX n zg »Ð ¹
á Ì,Ì~}g !*
X ’ eãƒï ZgzZyæWÆvB‚ÆVé CY«oX Ïnƒ„0
Æ]YZy +¶KÅ «o: ;âÆJ
-
{g ZØÍ »×gi /éÆjS
,
Ù »yö÷)
C X @*
YH7ZŠ ZÃV6,
Ü zD Yƒx » **
‰ n kZsÜg !*
zg »FXì#â ÅypjSQ Âì wŠ »g !*
zg Ȯ\ W** /Z
Î(» «o¤
Æg !* Z ðZ’Z¬Ð ä™qzÑg !*
zg »Ô] YZy zg »ì ** +Z »] !*
Î{ i Z0 L ugzkZXì {Z
kZѻŠ+Ã"t%ÆjSpì @* -Z
đ Zzq
+¶
ÐZXì CYƒ„0 K‰
Ü z',
ÅkZЊæÅjS~]gßŶÅnË6,
(Ëy xgŠÆg !*
zg »X ’ e¶gXÃ\ Wc], Z Æ6ZgzŠ
{fgzZ] YZy
B“
s c* Zä\ Wc*
ì Å~È7Hc]YZy # zÛ, ™ðcxWC
~]gßÅ|
ÇñWS“ Ù X 7]gz¢Å]g 'm{Ëc ä™g »
ÇñCjSX Ç} 7,
* ZÆS~Ý» »Æ{ðZ’ZÆ" µX Ç} 7,
*™ `gŠ ÌÃ] YZy **
C~}g !*
Æ( ðe|6,
W )] â ¥iÃ\ WXì R »
+¶
Ã\ W Ç}™„0 KÌÅ] !*
kZÃ\WyötX ǃg »gŠ c* +'
âuh @Y~tÝ» CY(»\W¤
× Ã\ W Âì * /ZX 7ì ƒ
otâuðZ’Z »\ W
# z
D™| Û ~{ â q /Z }Xƒ@*
-Z\W¤ ƒC +Z} (,
Û ~éÆyvzœgzZjSÐX,™ãZzÌÃVzi Z0
Ù ªt Ѓ Xì ¢
8nŒ
Û HgzZ“
+y
yvzœ˜ÀÐ{)z~g Zh
Åyâ ‚Ô5ZŠ ZmÅnŒ á Ì{)z 5ZŠ ZÅL 6]YZy
Û ?ï Z µá)¼ H ?ÇA ~{ â ¾Ã\ WS Â
Ö **
X BÈ# á Ãy Zn kZì @*
™ï
W Âay?yZwq¾p@*
ƒ7W,
Z6,
éÆ
( {g ZØÍÝZñzX *
U Z )L
ÅäÅyŠk¶Z
H HVc* ZÆvì C™C
g ZŠ)fgzZ]YX U* L äXì Cƒ~gz¢cx Z¾Zzx OZÆgñZ C1â ì Cƒ^g7g ~Š ã
Ù ªÅ CÅ÷)
, Lä
ËÅ
HHg ÑùÃ] YZy
XŠ ZÆyŠk¶Z,Å]!* Z ðZ’Z c ~g »ÅkZX
kZQX , ™wEZ c ðÉZgÃñâugzZ] YZy
EI$
T e *
*™ï WÆw‚¬ÃÅ
á ~y L äCY(cäÎ{i Z0 qà â Åvvß¼ : ÿ5kFW
+Z Ȼ
“ )t‹
Xì YYHC
Ù ªb§kZ~á ñg ÃÃkZXì @* Z )†
ƒg »gŠ cw”Æ( ]YZy Ѧùì @* Û )−6,
# z
Ù ªÃwÆ( |
™C 7ˆ~Št‹t
Break-even sales = Fixed costs/1-variable costs
6,X,™ï Ù ª6,
á ~kZÌ2 zGx Ó{zXì ˆÅC # z
gîÆœ°Æ| ZoÅZ
Û ¦ù] YZy # ‰ GC Z {gH6,
Ù ª~V7zg]YZy VŒ
CÅb‹y vzœ
Xì Š ã
( ]Z½»vŠ ñZ',
)]Ye
X M
hïò}4Ã\ WÐä™ï
á ]Y·_gzZŠ Zñ´~^g7gÅ" µ~g !*
zg »
Xì 4¹¢ 8™ï á 7Z ÂVƒŠñc* /ZŠ Zñ~ngzZÑz',
N Yn™g »¤ Æ] ¬¡X
45E
H-ÍG &G H.\
( **
ÎB‚ ) **
™³]YgqÆkZgzZ·_» ö ‚ }pÆ ~7&
5 c*
Û Å Z åG +ZX
,
{)z,k¦c*
uÔyö »mßX
+y
,Åy â ‚‰ }h
X
5.\X V \ »ÅVz@çgzZ ñZ™X
Xì YYHwEZÃVâ%{Š™g »ÆZ åH
G
ac*
oè~Š ZæZÐ s§Åi], +y
Vzg Zh
ÆwX
XŠ ZñvŠŠñcŠæÅ" µZX
X < {Š .ZЄ
zˆÅ ½ÅVzg ZŠ Z ~g »ugzZ+C $zçÅ~È/µ~g !*
Ù â c]gzxz- zg »X 1
X BŠ- ez“R, 5.\c*
Å Z åH
G wj÷) ,ÌËc ( “R,)š M F,
+'
h × Å~È/µ~g !*
zg »X 2
www.smeda.org.pk
$zç~g !*
{g ZŠ Z »- zg »Å\ W
SMEDA Ministry of Industries & Production