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4.

The topic of adverse outcomes and and complication rates for certain SIDEBAR E
patient safety challenges healthcare diseases or procedures.
executives to leave their comfort All the complexities of the patient Presentations of
outcomes information
zone and confront the status quo. care process are distilled into some in an incomplete
An executive must now prove to be simplistic rating system for the manner have many
knowledgeable about patient consumer’s review. The methodology troubling aspects. Two
in particular need to
outcomes and must be committed by which such ratings are be confronted by
to their improvement. constructed is generally not discussed healthcare leaders:
by such agencies, and there is no
1. If reported
guarantee that a hospital that rates outcomes fall under
ERA OF PUBLIC highly in one area provides equally the established
standards, should
REPORTING AND good care in others. See Sidebar E. leaders be actively
ACCOUNTABILITY The leader’s roles in this era of involved in
public accountability are as follows: improving them? If
not, why not?
The call for public accountability is 2. Should leaders
beginning to suggest a new reality for ■ Understand the goals and once again allow
America’s healthcare institutions—a objectives of the various non-healthcare
agencies to force
reality in which these organizations’ constituencies who advocate for a them into a reactive
accomplishments and failures will be greater transparency for healthcare posture?
matters of public record. A number outcomes.
of quality ratings are published each ■ Ensure that the organization is
year, but these have focused only on meeting benchmarks for certain
the so-called “best” in American reported outcomes or has programs
healthcare, including the “100 Best in place to move in that direction.
Hospitals” and a city’s or region’s ■ Voluntarily participate in outcomes
“Best Doctors.” initiatives sponsored by federal,
Most of these lists include little state, and regulatory agencies as
data on outcomes of care. Rather, well as other credible organizations
they are usually heavily reliant on committed to patient safety and
measurable financial parameters, quality of care. Participation can
established “centers of excellence,” or give needed impetus to an
reputation. Some Internet sites have organization’s quality improvement
gone further however, abstracting program and can encourage
data from Medicare files to rank collaboration among all
hospitals based on their mortality stakeholders.

22 | LEADING A PATIENT- SAFE ORGANIZATION

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