RICARDO LUIS GONZALEZ LUNA

Identify the characteristics and the

conditions that will made our product as a Baseline study: What
“market big impacter”: doesn’t work in our
current product?
• Market segment to gain Benchmark: What do
• Functional and esthetical characteristics competitors perform well
• Target Price, Cost & Profit and what not?
• Time to Market

Technical and Economic

• Subsystem and critical
Benefits
components
vs.
• Technical specifications
Time, Cost and Risk of the
(CTQ)
solution
 DEFINE
 Understand where to go
 Identify the characteristics and the conditions that will made our
product as a “market big impacter”:
 Market segment to gain
 Functional and esthetical characteristics
 Target Price, Cost & Profit
 Time to Market
 Baseline study: What doesn’t work in our current product?
 Benchmark: What do competitors perform well and what not?
Technical and Economic Benefits vs.Time, Cost and Risk of the
solution
 Subsystem and critical components
 Technical specifications (CTQ)
 DESIGN
 Make your own way
 Demonstrate the feasibility and the functionality of the
concept
 Create the basis for Robustness and Reliability
demonstration:
 Analyze the Functional Tree to identify all the CTQ
 Identify potential CC and provide a plan to investigate
them
 Preliminary investigate if chosen technology can provide
the eventually necessary Process Capability.
 Outline the assembly process:
 Potentially critical steps and parameters
OPTIMIZE
 Adjust for best results

 Identify the main transfer functions and the values

more adequate for the design parameters.
 DOE

 Simulation

 Define the design tolerances and confirm the Critical

Characteristics.
 Tolerance allocation

 Define the assembly process (PFMEA).

 Investigate all possible criticalities.

 Define a mitigation plan based on process preventive

actions and controls (detection)
VERIFY
 Demonstrate
 Demonstrate the design robustness with initial
supplier capabilities and First Trial measurements
 Complete the process development, instructions
and tools
 Demonstrate the process robustness with initial
supplier capabilities and Pre-Series
measurements
 Confirm or perfection process definition,
instructions and tools.