Language

Question words (1)

We use which to ask about things. We can Which websites do you visit/go to?
use it with a noun. 1 use Wikipedia a lot.
What do you use CNN for?
We use what to ask about things.
1 use it to get the news.
Why do you use Wikipedia?
We use why to ask the reason for something.
1 use Wikipedia to check information.
When do you use CNN?
We use when to ask about time.
In my lunchbreak.

Listening K m L i s t e n a n d repeat these q u e s t i o n s .

1 W h i c h w e b s i t e s d o y o u use?
2 W h y d o y o u use W i k i p e d i a ?
3 W h a t d o y o u use CNN for?
4 W h e n does she use CNN?

Speaking 5 W o r k i n p a i r s . Use t h e w e b s i t e s y o u l i s t e d i n 1 t o ask a n d answer q u e s t i o n s .

Example:
A: Which websites do you use?
B: I use ....

6 Go a r o u n d t h e class a n d ask five s t u d e n t s t o n a m e t h e w e b s i t e s t h e y v i s i t

a n d use at h o m e . W r i t e d o w n a w e b s i t e for each of t h e f o u r headings 1-4 i n
the table.

Interviewee uses these websites to:

Interviewee name
1 entertain 2 get news 3 research/study 4 shop
a)
b)
c)
d)
e)

7 Present t h e i n f o r m a t i o n y o u c o l l e c t e d t o t h e g r o u p . W h i c h are t h e m o s t p o p u l a r
w e b s i t e s for each heading?

Websites 3 21
 Website analytics
Speaking 1 W h a t i n f o r m a t i o n can y o u get a b o u t w e b s i t e traffic u s i n g a w e b s i t e analysis Questi
a p p l i c a t i o n ? W o r k i n p a i r s . Make a list.

We u
-
M AT&T * 9:51 PM el A T & T T 9:53PM

hw«. MySite.com
| Oct 1. ZOOS-DtcV 2006
Overview R e p o r t s
Visitors O v e r v i e w K e y w o r d (Visits)
( >
Today iphone app reviews 473
Visits • 22.273
We U:
0 Dashboard > iphone app review 369

i Visitors O v e r v i e w > 177

iphone application reviews 312

gotapps 190
Traffic O v e r v i e w > Visits 22,273
newest iphone apps 178
Content Overview Absolute Unique visitors 16.444;
iphone game reviews 132
Pageviews 58,465
Event Tracking Overview y labyrinth game 81

Average Pageviews 2.62 app reviews 80

1 m
G o a l s Overview >
Time on Site 00:01:47 fun 2 player games 73
Visitors R e p o r t s
Bounce Rate 67.83% craiglist iphone app 73
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^

Reading 2 W h i c h items of t h e a n a l y t i c s p r o g r a m m e a b o v e answer t h e s e questions?

Example: Large
A: Where do you find information about the website's visitors?
20,00
B: In 'Visitors Overview'.
400,0
1 W h e r e can y o u find o u t h o w m a n y p e o p l e v i s i t t h e website?
2 W h e r e can y o u see w h a t percentage of p e o p l e v i e w o n l y one page o n 500,0
t h e website? 3,000
3 W h e r e d o y o u find i n f o r m a t i o n a b o u t h o w l o n g t h e y s p e n d o n t h e website?
4 W h e r e do y o u see h o w m a n y people searched for 'gotapps' t o find the website?

Listening 3 L i s t e n t o Sarah a n d George. C o m p l e t e t h i s dialogue.

Sarah: George, I (1) s o m e i n f o r m a t i o n a b o u t o u r website.
George: OK, w h a t d o y o u need t o (2) ?
Sarah: Well, I need s o m e i n f o r m a t i o n a b o u t w e b s i t e (3) , y o u know,
external visits t o our website.
George: OK.
Sarah: (4) y o u d o a r e p o r t for me?
George: Sure. (5) d o y o u need i t by?
Sarah: Er, t o m o r r o w m o r n i n g , I'm (6) It's for t h e finance director.
George: OK, w h a t d o y o u need t o k n o w (7) ?
Sarah: Well, t h e (8) of v i s i t o r s t o o u r w e b s i t e last m o n t h , t h e i r
m o v e m e n t s a n d actions o n t h e w e b s i t e , a n d w h e r e t h e y ' r e f r o m .
George: OK, I (9) do that.
Sarah: T h a n k s v e r y (10) indeed.

Vocabulary 4 M a t c h t h e w e b s i t e analysis t o o l s 1-5 t o t h e d e s c r i p t i o n s a-e.

1 traffic a) i n f o r m a t i o n a b o u t w h e r e t h e v i s i t o r s t o y o u r site
are f r o m
2 meta tag b ) i n v i s i b l e i n f o r m a t i o n (e.g. a h i d d e n k e y w o r d ) o n a
website
3 visitor map c ) i n f o r m a t i o n a b o u t a user and t h e sites t h e y b r o w s e
4 user profile d ) i n c r e a s i n g t h e n u m b e r of v i s i t o r s t o y o u r site
5 page o p t i m i s a t i o n e) t h e m o v e m e n t a n d a c t i o n s of v i s i t o r s t o y o u r site

22 3 Websites
 Language

Question words (2)

How many people visit our website every day?

About 20,000.
We use how much/how many to ask about quantity.
How many hits do we get each month?
About 40,000.
Where are the visitors from?
From Asia and the US.
We use where to ask about places.
Where do they go on our website?
To 'News'.
We can use how + adjective/adverb to ask about How often do people visit our website?
degree. At least once a day.

Listening 5 BljEOi L i s t e n a n d repeat these q u e s t i o n s .

1 H o w m a n y p e o p l e v i s i t t h e site?
2 W h e r e d o t h e y go o n t h e w e b s i t e ?
3 H o w l o n g d o t h e y s p e n d o n t h e website?

Language

Large numbers

20,000 twenty thousand

400,000 four hundred thousand
500,000 five hundred thousand/half a million
3,000,000 three million

6 H o w d o y o u say these n u m b e r s ?
30,000
700,000
10,000,000
100,000
80,000

Listen and check your answers.

Speaking 8 W o r k i n pairs. You b o t h w o r k i n w e b s i t e a n a l y t i c s . A s k a n d a n s w e r q u e s t i o n s

about website visits.
Student A: T u r n t o page 68
Student B: T u r n t o page 78
to°nrh s
 Website development
Speaking 1 D e s c r i b e s o m e t h i n g y o u d o e v e r y d a y at h o m e o r at w o r k . Use t h e w o r d s i n t h e
Language b o x below.
Example: Sending an email.
First, click on 'New email'. After that...

Language

Describing steps in a p r o c e s s
FINANCE

1
• w i l l
First, do.... To start, do .... nriMdM
luJOObn

Alter that,.... Next,....

We use first, next, then, after that (etc.)
Then
to describe the order of actions.
Secondly,.... Thirdly,... .
Labour poll vie
Finally,.... To finish,....

Reading 2 Complete this text w i t h the w o r d s in the box.

Action on inflation r

After that Finally First Next Secondly Then Thirdly

fmm cum i M « ***m

Big US banks to I
The steps in website development quarterly profits
I om •-- M M - m
(i) , discuss w i t h the customer their requirements and the
target audience. Find o u t w h a t features a n d n u m b e r of pages t h e y w a n t o n
t h e i r site. (2) , analyse t h e i n f o r m a t i o n f r o m t h e c u s t o m e r . .ft)r m .c - » v

(3) , create a w e b s i t e s p e c i f i c a t i o n . (4) design a n d

d e v e l o p t h e w e b s i t e . (5) , assign a specialist t o w r i t e t h e w e b s i t e
c o n t e n t . (6) give t h e p r o j e c t t o p r o g r a m m e r s for H T M L c o d i n g .
(7) , test the website.

After y o u p u b l i s h t h e w e b s i t e , u p d a t e a n d m a i n t a i n i t o n an o n g o i n g basis. Base* hardens bank

* warm •
M o n i t o r c u s t o m e r use.

3 W o r k i n pairs. Complete t h e flowchart t o s h o w t h e w e b s i t e d e v e l o p m e n t process.

1 Talk to customer
3

Speaking 4 D e s c r i b e t h e w e b s i t e d e v e l o p m e n t process t o a n o t h e r pair i n y o u r o w n w o r d s .

24 3 Websites

L
 Reading 5 L o o k at t h e w e b s i t e s b e l o w a n d a n s w e r these q u e s t i o n s .
1 W h a t are t h e websites?
2 Do y o u use these websites? W h y / W h y not?
3 W h a t is t h e p u r p o s e of each w e b s i t e : sell, i n f o r m , share, educate?
4 W h a t are t h e m a i n features of each website?
5 T h i n k of t w o m o r e w e b s i t e s t h a t have t h e same p u r p o s e . A r e t h e y different
t o t h e ones below? W h y ?

FINANCIAL T I M E S
WMchttwtalMdrfK*? jWa.?V AdMft M M U a n M M TMI *MW * M » M
BMtWVMMOicftrrc* 4 > ^ * * h V CerweK
Canwefceniracew mmmtmmvmmttltamtmmmmmmtumt
W W*«rO.»-430Ctr ****

Ceewefll MafieeeAeflt ffprtOflfl Finance Life A Ana

Labour poll victory deals blow to coalition

UJ 1 Majority of 3,558 over Lib Dems in Oldham
fmm urn
• WMntfl>MlOWMMnBmU»Ow« WMO -0 17%
EuKiMaoo i.w -c«a%

M«LOHBtm»lMHM<WUHTI -iDte"
Action on inflation rattles Goldman reveals fresh crisis
losses
BMpngNkM banks raaarva Bank takes $6bn hit amid Warra*
najrenenu Try the FT and
FT.com for 4 weeks
for iust £1 •

Big US banks to reveal better Manufacturers hit by soaring Discover world business.
quarterry profits cost of materials In one place.
n» of dollar* r raaarvaa sat Further »«gr of WlaSonsry preaaurai
«•«•**• r • •., s, i,i Tram'
a A e j a r w i loan default* are on UK economy

tats UK M M

s i

Basel hardens bank hybrid bond rules

Writing 6 You are t h e o w n e r of a c o m p a n y t h a t needs a n e w w e b s i t e . M a k e a list of t h i n g s

t h a t y o u need/would like for y o u r w e b s i t e . A n s w e r t h e f o l l o w i n g q u e s t i o n s .
• W h a t is t h e n a m e of y o u r c o m p a n y ?
• W h a t is t h e business type?
• W h a t is t h e p u r p o s e of y o u r website?

Speaking 7 W o r k i n p a i r s . Student A is t h e w e b s i t e developer. Student B is t h e c u s t o m e r .

A s k a n d answer q u e s t i o n s a b o u t w e b s i t e r e q u i r e m e n t s . Swap roles.
Example:
A: What is the name of your company?
B: It's called/Its name is ... .

Websites
 The best websites
Vocabulary W h a t are y o u r f a v o u r i t e websites? W h y ? Use t h e w o r d s i n t h e b o x t o d e s c r i b e
them.

beautiful well-designed easy-to-use/navigate clear reliable

useful informative fun funny exciting interesting

Example: The most exciting website is ... because ..

facebook

He»d(no out? Stiy connected

L A T E S T 8AMSS LATSSTCUM

Hi
HI
8

BH

Language

Describing things

There's/There is/There isn't There's a lot of information on this website.

There are/aren't There aren't many photos on this website.
Has The website has good graphics.
Have Most websites have a lot of features.

Writing 2 W r i t e a b o u t t h e t h i n g s y o u like a n d dislike a b o u t different w e b s i t e s .

Example: I really like the look of the Nickelodeon website. It has ....

Speaking 3 W h a t are t h e t r e n d s i n w e b s i t e design? Discuss w i t h t h e g r o u p .

Example: Websites use more video now.

26 3 Websites
 Business matters
You are a w e b s i t e designer. Read t h e i n f o r m a t i o n a b o u t L e a r n i n g N o w L t d .
Reading
A n s w e r these q u e s t i o n s .
• W h a t is t h e business type?
• W h a t is t h e p u r p o s e of t h e w e b s i t e : sell, i n f o r m , share, educate?
• W h o are t h e w e b s i t e users? W h e r e are t h e w e b s i t e users?
• W h a t are t h e features of t h e website?

L e a r n i n q N o w L t d

Learning Now Ltd is in t h e e d u c a t i o n

business. It n e e d s a n e w w e b s i t e
to p r o m o t e its c o u r s e s , m a t e r i a l s
and learning r e s o u r c e s a n d p r o v i d e
online l a n g u a g e - l e a r n i n g s e r v i c e s .
The w e b s i t e users are y o u n g a d u l t s
all a r o u n d t h e w o r l d . T h e w e b s i t e
needs t o have t h e s e features: g o o d
interactivity, a u d i o a n d fast d o w n l o a d
times.

answers
Writing 2 I n p a i r s , w r i t e a p r o p o s a l for L e a r n i n g N o w L t d ' s w e b s i t e . Use y o u r
from 1 and the template below to help y o u .

Date:
Proposal No. 2011/32154
Business activity:
Customer:

Subject:

Purpose:

Users:

Features:

Proposal presented by:

Speaking 3 Present y o u r p r o p o s a l t o t h e g r o u p .

Websites 3 27
 • talk about d a t a b a s e s
• talk about d a t a p r o c e s s i n g

4 Databases • a s k for a n d give a d v i c e

• talk about c o m p a n y d e p a r t m e n t s

Database basics
Speaking W h a t database p r o d u c t s d o y o u k n o w a n d use at w o r k a n d at home?

Listening 2 bEZH L i s t e n t o t w o colleagues at a b o o k c o m p a n y . Chris needs some

i n f o r m a t i o n f r o m t h e p r o d u c t i o n database. C o m p l e t e t h i s dialogue.
Chris: T i m , (1)_ . you help me Tracking Resource Database

a m o m e n t , please?
Tim: Sure. W h a t ' s t h e (2)_ TRD: Product Data at your fingertips!
Chris: I need s o m e ( 3 ) TRD is the business tool used in the development and
management of products throughout their life cycle.

about a book budget from the Please note the revised function on all

database. screens in TRD provides on screen guidance and links

to useful users documentation

Tim: OK.
Chris: But I d o n ' t k n o w h o w t o
(4) it.
Tim: No p r o b l e m .
Tracking Resource Database
Chris: So w h a t d o I d o first?
Tim: Enter y o u r n a m e a n d
(5) a n d press enter.
Chris: E r m ... ?
Tim: You have g o t a password?
Chris: Erm, I can't (6) it.
Tim: Use m i n e . T y p e i n t evans,
that's t - e - v - a - n - s , then
snavet. s - n - a - v - e - t .
Chris: OK.
Tim: N o w press Enter. N o w w h a t is
t h e n a m e of t h e book?
Chris: Basic French.
Tim: OK. T y p e i n t h a t i n t h e t i t l e
(7) i n t h e first
(8) N o w press Find.
T h e r e i t is. OK, b u d g e t . Click
(9) Publishing and
s c r o l l d o w n t o Plant costs a n d
click on that.
Chris: Good. There's t h e b u d g e t i n t h e
s e c o n d row. T h a n k s , T i m .
Tim: No p r o b l e m .

Pmfjti t Uttfl Basic French

Budget t M IO d.itf
40 OOO
10000 8000 +2 000
13000 12000 + 1 000
Milium tfia 5000 0 +5 000
. i.-H.m 7000 1 000 +6 000
rtg 5000 6 000 -1 000

27 000 +13 000

 Language

Asking people to do things

Could you help me, please?

Sure.
•

Please could you help?

No problem.
We use can/could/would you + infinitive without to Can you explain what a database is, please?
when we ask somebody to do something for us. I'm afraid 1 can't.
Please can you explain what a database is?
I'm sorry, 1 can't.
Would you explain that, please?
Could you come back a bit later? I'm busy right now.

O m^T'filf L i s t e n a n d repeat these q u e s t i o n s .

1 C o u l d y o u h e l p me, please?
2 Please c o u l d y o u h e l p me?
3 W o u l d y o u h e l p m e w i t h t h i s software?
4 Please c o u l d y o u e x p l a i n h o w t o d o that?
5 Please w o u l d y o u give m e y o u r p a s s w o r d ?

Speaking 4 W o r k i n pairs. S t u d e n t A: m a k e q u e s t i o n s f r o m t h e p r o m p t s . S t u d e n t B: answer

yes o r no a n d give a reason w h y n o t (if y o u r a n s w e r is n o ) .
Example: type/name
Could you type in your name, please?
1 open/window
2 t u r n up/air c o n d i t i o n i n g
3 t u r n down/mp3 player
4 give/you/pen
5 answer/phone
6 give/password

5 W o r k i n pairs. Use t h e e x a m p l e of a database b e l o w t o e x p l a i n t o y o u r p a r t n e r

w h a t a database is. Use these w o r d s : store, access, get, fields, columns, rows.
Example: A database is used to ... . This is a ... .

First Name Last Name Department Title Phone ext.

John Smith Development Engineer 123

Jane Doe Finance Auditor 454

6 W h y d o p e o p l e a n d o r g a n i s a t i o n s use databases? Discuss w i t h t h e g r o u p .

Example: They use databases to find out....

29
 Data processing
Vocabulary M a t c h t h e headings i n t h e b o x t o t h e d a t a p r o c e s s i n g steps a-f.

data coding data collection data entry data sorting

data tabulation data validation

Gather t h e r a w d a t a w h i c h y o u w a n t t o process. J \ 1 \

A r r a n g e a n d s y s t e m i s e t h e data. •
Clean t h e d a t a a n d d o u b l e - c h e c k for faults a n d inconsistencies

11
Enter t h e d a t a i n t o a s y s t e m . •
A r r a n g e t h e d a t a i n t o t a b l e f o r m a t so t h a t i t can be analysed. ) •

Create categories t o organise t h e d a t a i n t o relevant groups

2 Put t h e d a t a p r o c e s s i n g steps i n 1 i n t o t h e c o r r e c t order.

Listening 3 E ff L i s t e n t o an IT e x p e r t d e s c r i b i n g t h e d a t a p r o c e s s i n g steps t o a
colleague. Check y o u r answers t o 1 a n d 2.

L i s t e n a n d m a r k t h e s y l l a b l e stress i n these n o u n s a n d v e r b s .
1 entry 7 gather
2 collection 8 create
3 tabulation 9 arrange
4 validation 10 enter
5 sorting 11 double-check
6 coding 12 format

5 L i s t e n again a n d repeat t h e w o r d s .

30 Databases