WOLAITA SODO AVET COLLEGE

Time allowed:
DEPARTMENT OF BASIC SCIENCE 30 mns

AGRIBUSINESS MARKETING SUMMATIVE ASSESSUMENT

Name: _____________________Id.no:__________Sec:___________
PART I: CHOOSE THE BEST ANSWER & ENCIRCLING (1.5PTS EACH)
1. 2. Which types of contract farming specify the planting density, use of pesticides, and
timing of harvest?
A. Resource providing contract B. Market specification contract
C. Production management contract D. All
2. Which one of the following is NOT true about marketing plan?
A. It is developed after starting business activities
B. It is an operational document
C. It is your road map for achieving your marketing goals.
D. It consists of not only marketing strategy but also an action plan.
3. An agreement between farmers and marketing firms for the production and supply of
agricultural products under forward agreements, frequently at predetermined prices is____
A. Contract Farming Requirement B. Contract farming
C. Agricultural products D. Contract farming systems
4. Among models of contract farming, which one include trader-farmer arrangements were
by the trader buys up (part of) the farmers' harvest before the actual harvest has taken
place?
A. Informal model B. Intermediary model C. Centralized model
D. Multipartite models
5. One of the following is not among few standard elements of marketing actin plan.
A. Key performance indicators B. Market C. Marketing budget D. Product
6. What is a set of tools and processes that enable businesses to gain meaningful insight
into the processes or activities that they require to function more efficiently?
A. contract model B. contract farming C. agricultural product D. need assessment
7. What is the information, insights, issues, and input shared by your community about their
experiences with your company, product, or services?
A. customer value B. customer satisfaction C. customer utility D. customer feedback
8. What is the purpose of a needs assessment?
A. It justifies decisions before they are made.
B. Needs assessment guides decision-making.
C. It provides solutions to complex problem D. All
PART II: MATCHING
Match items under column “A” with items in column “B” (1.5pts each)
No: “A” Answer “B”
1. Processing function A Respond
2. Marketing mix element B. Promotion
3. Function of buying and C. Place utility
selling
4. Customer feedback D Possession utility
.
5. Contents of Contract E. Time utility
requirements
6. Transportation function F. Purpose
7. Storage function G Form utility

Part III: Workout

Assume that you are planning to start forest seed tree production in one hectare and you are
required to purchase forest tree seed and chemicals. Additionally, you require labor and land.
The summarized costs and benefits of maize production are specified in Ethiopian birr (ETB) as
follows;
Costs of forest Amount(ETB) Benefits of forest seed tree Amount(ETB)
seed tree production
production
Forest seed cost 23,000 Benefit from the sale of 100,000
forest seed tree
Cost of labor 2,500
Cost of land rent 3,000
Total cost _______ Total benefit _______

Answer the following questions, based on the information given in above table:

A. Estimate total costs and benefits of the forest seed tree production

B. Calculate cost-benefit ratio

C. Interpret the results.