Date: __________

Wolaita Sodo AVET College

Department of Basic Science Time allowed: 30 Mns

Implement Agribusiness marketing

Summative Exam

Name: ______________________ Id.No:______Department:_______Section______

Part I: choose the best answer and encircle the letter of your choice

1. Which one of the following is NOT true about marketing functions?

A. It is identical with business activities
B. It involves in the movement of goods from the producer to consumer
C. Risk-taking is one of the facilitating functions of marketing
D. Processing is one of the facilitating functions of marketing
2. Which one of the following types of contact farming specifies the manner in which the
commodity is to be grown, such as the planting density, use of pesticides, and timing of harvest?
A. Resource providing contract B. Product management contract C. Marketing contract D. All
3. Which one of the following is NOT true about marketing plan?
A. It is an operational document
B. It is developed after starting business activities
C. It consists of not only marketing strategy but also an action plan.
D. It is your road map for achieving your marketing goals.
4. Which of the following method analyses in detail the specific functions of marketing such as
buying, selling, transportation, storage, standardization, grading, financing, risk taking and
marketing research?
A. Institutional Approach C. Commodity Approach
B. Functional Approach D. Behavioral Approach
5. What is the purpose of a needs assessment?
A. Needs assessment guides decision-making.
B. It justifies decisions before they are made.
C. It provides solutions to complex problems D. All
6. An agreement between farmers and marketing firms for the production and supply of
agricultural products under forward agreements, frequently at predetermined prices is____
A. Contract farming B. Contract Farming Requirement
C. Contract farming systems D. Agricultural products
7. Among models of contract farming, which one include trader-farmer arrangements whereby
the trader buys up (part of) the farmers' harvest before the actual harvest has taken place?
 A. Intermediary model B. Informal model C. Multipartite models D. Centralized model
8. The Requirements often found in agricultural contracts are:
A. The timing of delivery C. The quality standards to be applied
B. The duration of the contract D. The timing of delivery E. All
9. One of the following is among the ways of Collecting Customer Feedback.
A. B. Talking to Customers C. Customer Incentives D. Survey Organizations D. All
10. Facilitating functions includes:
a) Standardization/Grading: c) Risk-taking or risk bearing:
b) Financing: d) All
Part II. Matching.
Match items under column “A” with items in column “B”.
No “A” “B”
:
1. Marketing mix element A Watershed
2. Agricultural resource B. Respond
3. Customer feedback C. Purpose
4. Contents of Contract requirements D. Promotion
5. The first step in writing a E. Identifying your goals
marketing strategy

Part III: Workout

Assume that you are planning to produce maize in one hectare and you are required to purchase
maize seed, NPS, and Urea. Additionally, you require labor, oxen and land. The summarized
costs and benefits of maize production are specified in Ethiopian birr (ETB) as follows;
Costs of maize Amount(ETB Benefits of maize Amount(ETB)
)
Maize seed cost 1,000 Benefit from the sale of 240,000
maize
Cost of NPS 1,000 Benefit from the sale of 25,000
straws and other by-products
Cost UREA 350
Cost of labor 1,500
Cost of oxen rent 500
Cost of land rent 4,500
Total cost _______ Total benefit _______
Answer the following questions, based on the information given in above table:

A. Estimate total costs and benefits of the dairy production

B. Calculate cost-benefit ratio

C. Interpret the results.