WOLAITA SODO AVET COLLEGE

DEPARTMENT OF BASIC SCIENC

AGRIBUSINESS MARKETING SUMMATIVE ASSESSUMENT
Name:_________________________Id.No:__________Dep________Sec_____
PART I: CHOOSE THE BEST ANSWER & ENCIRCLING (1.5PTS EACH)
1. Which one is correct related marketing function?
A. Exchange function creates place utility
B. Facilitating functions facilitates transfer of ownership
C. Exchange functions facilitates transfer of ownership
D. Physical function includes Standardization, Financing, Risk-bearing, Market information
2. Which types of contract farming specify the planting density, use of pesticides, and timing of
harvest
A. Resource providing contract B. Market specification contract
C. Production management contract D. All
3. All are the elements of contract formation except one;
A. Contract basics B. Contract classification C. Contractual offer D. Purpose
4. Which one of the following is NOT true about marketing plan?
A. It is developed after starting business activities
B. It is an operational document
C. It is your road map for achieving your marketing goals.
D. It consists of not only marketing strategy but also an action plan.
5. An agreement between farmers and marketing firms for the production and supply of
agricultural products under forward agreements, frequently at predetermined prices is____
A. Contract Farming Requirement B. Contract farming
C. Agricultural products D. Contract farming systems
6. Among models of contract farming, which one include trader-farmer arrangements whereby
the trader buys up (part of) the farmers' harvest before the actual harvest has taken place?
A. Informal model B. Intermediary model C. Centralized model D. Multipartite models
7. One of the following is not among few standard elements of marketing actin plan.
A. Key performance indicators B. Market C. Marketing budget D. Product
8. ____ is a set of tools and processes that enable businesses to gain meaningful insight into the
processes or activities that they require to function more efficiently
A. contract model B. contract farming C. agricultural product D. need assessment
9. ____ is the information, insights, issues, and input shared by your community about their
experiences with your company, product, or services
A. customer value B. customer satisfaction C. customer utility D. customer feedback
10. What is the purpose of a needs assessment?
A. It justifies decisions before they are made.
B. Needs assessment guides decision-making.
C. It provides solutions to complex problems
D. All
PART II. MATCHING
Match items under column “A” with items in column “B” (1.5pts each)
No: “A” Answer “B”
1. Processing activities A Respond
2. Marketing mix element B. Promotion
3. Agricultural resource C. Financing
4. Customer feedback D Operating capital
.
5. Contents of Contract E. Man-made developments
requirements
6. Facilitating functions F. Purpose
7. Short-term resources G Oil extraction

PART III: GIVE SHORT ANSWER

1. List at least three elements of a marketing action plan (3pt).
a) ___________________________________________

b) ___________________________________________

C) ___________________________________________

2. Write elements of marketing mix elements or 4P’s marketing (2pts).

a) _____________________

b) _____________________

c) _____________________

d) _____________________