CRM TOOL TO USE IN A SMALL INTERNATIONAL E-COMMERSE SITE

A CRM (Customer Relationship Management) tool is a software application that helps

businesses manage and analyse customer interactions and data throughout the customer
lifecycle. This includes managing customer data, tracking interactions and communications,
and automating sales, marketing, and customer service processes.
CRM tools can help businesses in various ways, such as:
 Improving customer satisfaction and retention by providing a more personalized
experience
 Increasing sales and revenue by identifying and targeting the most valuable customers
 Streamlining and automating business processes, such as lead management and
marketing campaigns
 Providing a centralized location for all customer data, making it easier to access and
analyse customer information
For the Artnbuff Business, I would recommend using HubSpot CRM. The reason being,
HubSpot CRM is a free, all-in-one CRM platform that can handle all of the customer
relationship management needs of a small business. It offers features such as contact and lead
management, sales tracking, and email marketing. It also has a wide range of integrations
available, making it easy to connect to other tools and platforms, such as your e-commerce
platform, that your business may use.
Reasons for using HubSpot CRM include:
 Contact and Lead Management: Organize and keep track of all your customer and
prospect interactions in one place.
 Sales Pipeline Management: Monitor the progress of your sales pipeline and identify
opportunities for improvement.
 Email Marketing: Create and send personalized email campaigns to your contacts and
leads.
 Marketing Automation: Automate repetitive marketing tasks and create targeted
campaigns to nurture leads.
 Meeting and Live Chat: Connect with customers in real-time through live chat and
schedule meetings easily.
 Integrations: Connect HubSpot CRM with other tools and platforms, such as your e-
commerce platform, to streamline your workflow.
One of the key benefits of HubSpot CRM is that it is free, which makes it a great option for
small businesses or start-ups. It is also user-friendly and easy to use, which makes it
accessible for businesses of all sizes and technical abilities. HubSpot also offers a wide range
of integrations with other tools and platforms, allowing businesses to streamline their
workflow and work more efficiently. Additionally, HubSpot offers a robust knowledge base
and customer support to assist users in making the most of the platform.

Additionally, HubSpot CRM has a user-friendly interface which makes it easy for non-
technical users to navigate and use, also it has a great customer support and plenty of
resources available to help you get started and make the most of the tool.
In Conclusion, HubSpot CRM is a great option for small and medium-sized businesses
looking to manage and grow their customer base. The platform offers a wide range of
features and integrations that can help businesses streamline their workflow and work more
efficiently. It is comprehensive, cost-effective and user-friendly solution for small and
medium-sized businesses looking to manage their customer relationships and grow their
customer base.
REFERENCES
1. Weinstein, Art,(2002): “ Customer specific strategies—“Customer retention: A usage
segmentation and customer value approach” Journal of Targeting, Measurement and
Analysis for Marketing 10.3 (Mar 2002): 259-268. ISSN 09673237
2. Ginn, John, Stone, Merlin, Ekinci, Yuksel. (2010). “Customer retention management
in the recession “Journal of Direct, Data and Digital Marketing Practice 12.2 (Oct-Dec
2010): 115-127. ISSN 17460166
3. Keiningham, T.L., Perkins-Munn, T. and Evans, H. (2003), “The impact of customer
satisfaction on share of wallet in a business-to-business environment”, Journal of Service
Research, Vol. 6 (1), p. 37-50.