PRODUCT REVIEW WORKSHEET

Step 1: Develop your product concept.

 

Proposed Product Name Alarum

What’s the “big idea” behind The product is about creating an application that drivers
the product? can use to prevent car accidents caused by sleepiness.

Ideal Retail Price  An additional 90 pesos to the current standard LED road
[This is the amount of stud price. The program is free, but its functions are
money you plan for restricted. Accessing all of its features costs an extra ₱299
customers to pay for the per month.
product.]

 
Step 2:  Target Audience
 

Describe the specific target market

(gender, age, status, specific need for Audience who has interest in driving and
the product or service) obtained a driver license. 18+ years old and any
gender can buy the product.

What do they think about the product or

service? What do they know about the The product helps them to prevent accidents. It
product? uses a camera to detect the levels of drowsiness
using a detector.
 
Step 3:  Product Design 
 
 PRODUCT REVIEW WORKSHEET

Describe the product

or service. Include
materials or
illustrations of your
product.

Note: Attach picture

or illustration of
your idea.

Step 4: Competition: Research on other products
What other products might your customers buy
instead of yours?
Think about the pricing of those other products.
Look at the packaging of those other products.
Think about the message those other products send
to the buyer.
 products that are wearable
such as watch
 energy drinks or consumables
that prevents sleepiness
 developing an app is cheaper
than developing an actual
product
 an app does not require any
packaging
 packaging increases the price
of the product
 other products help detect
sleepiness and alert drivers
 app is more accessible and
easier to use

Now, think about all those things together and

decide what your product can do better than the
others. Provide a tagline.
PRODUCT REVIEW WORKSHEET

Tagline suggestions: 
Drive peacefully.
The safety you need.
Anxious driving sleepy?
Alarum secures your safety.