Framework for identifying top of the funnel ideas for a new venture in healthcare in India and what should
be the
framework to take go/no-go decision?
Approach 1
Identification The problem that is to be cured is a
conventional and a widely known ailment
like diabetes, hair loss, addiction to
substance/alcohol, child-birth issues etc.
Drivers Genetics, hereditary, economic position, Change in lifestyle, technological
working conditions advancement
Concentration Ailment is affecting a large section of
society
Go/No go decision a) An innovative, convenient and
digital solution to an existing
problem that could be offered to
large section of society as a
commodity. Eg: Tech based
glucometer, smart inhalers etc.
b) Tech should be used to reduce the
cost. Reduced cost should be
passed on to the end consumers
so as acquire greater market
share.
c) Solution should be a bundle
package offering after sale
services like, doctor consultation,
supply of medicines/tests etc.
Approach 2
The problem that is to be cured is a non -
conventional ailment having limited
awareness amongst the population like
mental health, attention deficit
hyperactivity disorder (ADHD), sleep
issues, digital eyestrain etc.
Ailment is concentrated to a small section
of society with a scope of gradual increase
a) Providing first mover solution to
an un-conventional problem that
is not offered by many players in
the market.
Eg: Mental health app, bespoke
health program
b) Uniqueness of the solution
should be used as the driving
force to foray into an untapped
market.
c) Solution should be a bundle
package offering after sale
services like, doctor consultation,
supply of medicines/tests etc.