Digital Events

Playbook

2020
YouTube Marketing
Welcome
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Table of contents 2.

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4.
01
YouTube Basics
YOUTUBE BASICS

Create a channel
First things first. Let’s create a YouTube to
reach audiences that can no longer attend
your event in person.

With a Google Account you can watch and

live videos and subscribe to channels.
However, without a YouTube channel, you have
no public presence on YouTube. You’d need a
YouTube channel to upload videos.
YOUTUBE BASICS

Brand accounts
Brand Accounts let you support your business
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or brand identity on YouTube without showing -
a connection with your personal Google
Account.

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With brand accounts, your channel can have
multiple managers or owners.
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YOUTUBE BASICS

When you connect a

YouTube channel to a
Brand Account
YOUTUBE BASICS

Channel Branding

Learn More
Learn More

Google
account settings. Learn More
Learn More

Learn More
YOUTUBE BASICS

Uploading videos
Now that your channel is ready, let’s go ahead
and upload your first video!

Upload videos to YouTube in a few easy steps

from a computer or from a mobile device.
YOUTUBE BASICS

Customize your videos

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Learn how to create effective thumbnails
Learn how to write effective descriptions and tags
YOUTUBE BASICS

Customize your videos

set up “Stadia Connect”.

, and more.

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Learn more
02
Mechanics of
going live
MECHANICS OF GOING LIVE

Live streaming Basics

Learn more

Internet Software
There are many types of encoders, and the
best one for you depends on your needs. The
following encoders are YouTube Live verified.
None of these products are made by
YouTube. Make sure to evaluate the products
and decide which option makes the most
sense for you or your business.
MECHANICS OF GOING LIVE

There are a few ways you can live stream on YouTube

Webcam

Create a live stream via webcam

Mobile

Create a live stream on mobile

Streaming with an encoder (LCR)

Create a live stream with an encoder

MECHANICS OF GOING LIVE

Introducing Live

Communicate Engage your Core Create Space

 MECHANICS OF GOING LIVE

Creating a schedule & strategy

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MECHANICS OF GOING LIVE

Promoting your live event

Set a stream as channel trailer Create highlights:

Live shelf on channel

Feature content on other videos

Continue the hype:
Update channel art
MECHANICS OF GOING LIVE

Community engagement
● Assign moderators

● Compile blocked words

● You can have YouTube hold potentially inappropriate live chat

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 MECHANICS OF GOING LIVE

Monetizing your live streams

Advertising revenue: Super Chat & Super Stickers

Channel memberships
YouTube Premium Revenue

Merchandise shelf
MECHANICS OF GOING LIVE

More about
monetization
Each feature has its own set of eligibility
requirements on top of subscriber and view
count requirements.
If our reviewers believe that your channel or
video is not eligible, you may not be able to
turn a specific feature on.

Learn more
03
Premieres
PREMIERES

Premieres
If you're more comfortable pre-recording your
event, we got you covered. With YouTube
Premieres you have the ability to do that, and
then still release it as a live moment on your
channel.

Premieres help you build excitement for your

latest content by letting you join fans to watch
your newest video in real-time while chatting
and interacting with your community.
PREMIERES

Setting up a
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Premiere ●

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Learn more

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PREMIERES

Before the Premiere ●

starts Learn more about managing notifications.

Viewers can set reminders for premieres.
● live chat.
Encourage them to set a reminder on the watch
Super Chat .
page with a pinned comment or in the description.
You can also remind them through chat.

Learn more
PREMIERES

When the Premiere starts ●

Viewers can set reminders for premieres.
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Encourage them to set a reminder on the watch
● live chat.
page with a pinned comment or in the description.
Super Chat
You can also remind them through chat.

Learn more
PREMIERES

When the Premiere is

over
The video remains on your channel as a
regular upload
PREMIERES

Premieres watch page

Once a premiere is scheduled, a shareable
and public watch page is created.
This page shows the video metadata,
including title, description, and thumbnail.
Your video will eventually premiere on this
watch page. Viewers can start interacting
through Comments and Live Chat before and
during the premiere.
PREMIERES

Promote your watch page

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Resources
Resources

● Help Center
● YouTube Creator Academy (Lessons)
● YouTube Creator Academy (Videos)
● Live Stream on YouTube
● YouTube Premieres
That’s it!