Business Plan On Atlas Frozen Food BD LTD - Ed

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BUSINESS PLAN ON ATLAS FROZEN

FOOD BD LTD
Business Plan
A Business Plan on
Atlas Frozen Food BD Ltd.
Submitted To
DR. RANJAN KUMAR MITRA
Associate Professor
Department of Accounting & Information Systems
Faculty of Business Studies
Submitted By
Name ID
Sumaiya Akter Khanom 12044004
Umme Hafsa 12044009
Fatema Tuz Zohora 12044019
Kazi Shanila Nahreen 12044008

Tahea Manzur Chowdhury 12044042
Anindita Apsara Ghosh 12044011
Adiba Tasneem 12044014
Date of Submission: 30/12/2022

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Letter of Transmittal
30th December, 2022
Dr. Ranjan Kumar Mitra
Associate Professor
Department of Accounting & Information Systems.
Faculty of Business Studies, University of Dhaka.
Subject: Business Plan on Atlas Frozen Food BD Ltd.
Dear Sir
This is to inform you that we have completed the “Business Plan” that you had assigned us for the course
Entrepreneurship Development for the semester of Fall 2022.
In writing this Business Plan, we have followed the instructions that you have given us in the class, and we
have also applied relevant concepts that we have learnt throughout our course. The contents provided in this
report are from different sources and different from our knowledge, though some information and references
have been taken from different sources to facilitate our business Plan. However, we will be glad to clarify
any discrepancy that may arise.
We therefore hope that the analysis that we have completed is on perhaps to your expectation. It has been a
great experience for us doing the report and we have tried our best to put everything which are related to the
report.
Finally, we would love to express our gratitude for your supportive thoughts and kind consideration in and
outside of the class. Yours sincerely,
On Behalf of the group
Sumaiya Akter Khanom
Id:12044004.
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Acknowledgement
We have taken efforts in this report. However, it would not have been possible without the kind support and
help of many individuals and organization. We would like to extend our sincere thanks to all of them.
Firstly, we would like to thank the Almighty Allah for all the gratitude We would like to express our deep
gratitude Dr. Ranjan Kumar Mitra sir for assigning us the topic on Business Plan on Atlas Frozen Food
BD Ltd. which has helped us to enrich our knowledge and gain unique experiences. We have come to know
that how much people are influenced by social media for health care in Bangladesh.
We would like to express our gratitude towards our parents for their kind co-operation and encouragement
which helped us in completion of this business plan. The members tried to give their utmost effort and for
that all of them are highly appreciated. We tried to do as much team work as we can possibly carry out the
task successfully.
Finally, we would like to give a special thanks to the University of Dhaka authority for making this course
available for us and putting this kind of content which will help us to fight the real world.
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Table of Contents
1. Introduction .................................................................................................................................................. 1
1.1 Name and Address of Business .................................................................................................................. 1
1.2 Statement of Financing Need ..................................................................................................................... 1
1.3 Product and Services .................................................................................................................................. 2
1.4 Statement of Confidentiality Report........................................................................................................... 3
2. Executive Summary ..................................................................................................................................... 4
3. Industry Analysis .......................................................................................................................................... 6
3.1 Future outlook and trends ........................................................................................................................... 6
3.2 Analysis of Competitors ............................................................................................................................. 6
3.3 Market Segmentation ................................................................................................................................. 9
3.4 Industry and Market Forecast ................................................................................................................... 10
4. Description of Venture ............................................................................................................................... 12
4.1 Products .................................................................................................................................................... 12
4.2 Size of the Business .................................................................................................................................. 12
4.3 Office equipment and Personnel .............................................................................................................. 12
4.4 Background of the Entrepreneurs ............................................................................................................. 13
5. production Plan........................................................................................................................................... 14
5.1 Physical Plant ........................................................................................................................................... 14
5.2 Machinery and Equipment ....................................................................................................................... 18
6. Operations Plan .......................................................................................................................................... 21
6.1 Description of Company Operation ......................................................................................................... 21
6.2 Technology Utilization ............................................................................................................................. 22
7. Marketing Plan ........................................................................................................................................... 28
7.1 Pricing ...................................................................................................................................................... 28
7.2 Distribution............................................................................................................................................... 28
7.3 Promotion ................................................................................................................................................. 28
7.4 Product forecasts ...................................................................................................................................... 29
7.5 Market Survey .......................................................................................................................................... 31
8. Organization Plan ....................................................................................................................................... 37
8.1 Form of Ownership .................................................................................................................................. 37
8.2 Management team background ................................................................................................................ 38
8.3 Roles and responsibilities of members of organization............................................................................ 38
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9. Assessment of Risk .................................................................................................................................... 40
9.1 Evaluate Weakness of business ................................................................................................................ 40
9.2 New Technics of the business .................................................................................................................. 42
9.3 Contingency Plan ..................................................................................................................................... 44
10. Financial Plan ........................................................................................................................................... 47
10.1 Nature of Business Activities ................................................................................................................. 47
10.2 Basis of Preparation of Financial Statements ......................................................................................... 47
10.3 Basis of Measurement of Elements of Financial Statements ................................................................. 49
10.4 Expected sells and projected Financial Statements ................................................................................ 50
11. Conclusion ................................................................................................................................................ 66
12. References ................................................................................................................................................ 67
13.Appendix ................................................................................................................................................... 68
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1. Introduction
1.1 Name and Address of Business
The name of the business is Atlas Frozen Food Ltd. It is located in Gulshan 2 Dhaka. Atlas Frozen food
is a Frozen food venture that will specializes in selling of fresh frozen foods such as Beef Patty, Beef
Kebab, Beef kolija Singara,Chicken Patty, Chicken Samosa, Vegetable Cutlet, Daal Puri, Ata Ruti, Deshi
Paratha to local market. Atlas Frozen food will have a high patronage because we will sell fresh frozen
foods products that are void of chemical preservatives.
Vision Statement
At Atlas Frozen food, we are focused on building a reputable frozen food brand. Our target is to grow
our business through franchising. We will open our franchising 5 years into the establishment of the
business. Our vision is to build a franchise that will be among the top 10 frozen food franchises in Dhaka
city.
Mission Statement
We are committed to providing only the best frozen products. We have a reputation to build and protect,
hence, we are committed to achieving just that. We are open to new ideas and innovations in customer
service and will not spare the opportunity of achieving just that. This is where our research department
will be most effective. They will be saddled with the responsibility of improving our product and
service delivery.
1.2 Statement of Financing Need

First Financial Year $100,000.00. We will provide its 60% value as start up. There will be 40%
loan from banks.
People love frozen foods and this has created a large market. The demands have been analyzed and
used in arriving at projected sales figures as shown by the chart below;
First Financial Year $100,000.00
Second Financial Year $300,000.00
Third Financial year $500,000.00

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1.3 Product and Services

We will process, package and sell all kinds of frozen foods such as Beef Patty, Beef Kebab, Beef kolija
Singara, Chicken Patty, Chicken Samosa, Vegetable Cutlet, Daal Puri, Ata Ruti, Deshi Paratha. We will
also have several small outlets at strategic market place where we will be selling our products in showcase
freezers.
Prompt supply of restaurant, school, collages, hotel around us We will also run an online platform where
our online client can order for any of our products with prompt delivery.
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1.4 Statement of Confidentiality Report
This agreement is to acknowledge that the information provided by Atlas Frozen food in this
business plan is unique to this business and confidential; therefore, anyone reading this plan
agrees not to disclose any of the information in this business plan without the express written
permission of Atlas Frozen food.
It is also acknowledged by the reader of this business plan that the information furnished in
this business plan, other than information that is in the public domain, may cause serious
harm or damage to Atlas Frozen food and will be kept in the strictest confidence.
Upon request, this document is to be immediately returned to Atlas Frozen food ltd.
Signature……………………….
Name (typed or printed) …………………..
Date ………………………..
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2. Executive Summary
Bangladesh has a rapidly growing consumer market and due to a large population base, the demand for
food products is always on the rise. The market and the product range have evolved significantly over
the last decade and many companies have entered the food business which was otherwise not into this
level of diversification in the past. Bangladesh has around 246 medium-sized food processing industries
and 8% of the total manufacturing labor force is working to uplift these food industries. In recent years,
food industries in Bangladesh have grown rapidly.
Food processing in Bangladesh has traditionally been small scale, with domestic or family business using
common processing knowledge for the conservation and handling of raw agricultural commodities to
make them usable as food and feed. Although commercial scale food processing using modern
technology especially for wheat and rice milling, mustard seed crushing and very limited bread and
cookie manufacturing appeared during the 1960s, the growth of this sector did not gain momentum in
terms of operational scale and quality until the 1980s. Recently the defining characteristics of the industry
has been the processing of increasingly diverse products to meet the changing demands of the Bangladesh
population. The major food processing sub-sectors in Bangladesh include dairy, edible oil, sugar, rice,
wheat, fruit and vegetable, tea, poultry/beef, pulses and spices and fish processing industries. Induced by
the vigorous growth of the diverse middle class population of Bangladesh and the growing demands for
additional consumption, the food processing sector is set to witness further hefty expansion in the coming
years.
Good quality products are preferred by the customers. They feel confident in choosing that. Frozen food
industry is a booming industry. This will be a new beginning for the food market and the company hopes
to curve a niche for themselves with a strong market share facilitated with product line and consumer
base that is already there for the frozen food products. As they bring in each new product category into
the market, the consumers would have a better choice for those products and they would have a better
quality product backed by the brand equity.
The growing need for fresh and frozen foods has led to the opening of Atlas Frozen Food. We are a
business that seeks to redefine how foods are being stored and preserved in their fresh state and sold. We
will be selling our products to our primary market in Gulshan 2, Dhaka. This is only for the short term as
we expand our frozen food business outlets across Dhaka city and beyond. Our products include a cold
room with a supply of Beef Patty, Beef Kebab, Beef kolija Singara, Chicken Patty, Chicken Samosa in
addition to Vegetable Cutlet, Daal Puri, Ata Ruti, Deshi Paratha. We will be focused on serving at large
market using large equipment such as industrial scale cold rooms among others.
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Our product and services is different in the sense that we will produce fresh and chemical free products.
We will do home service delivery. We make sure our products are affordable for everybody to purchase
standard business plan on frozen food in Dhaka.
We will help the customers to bear the stress of processing and preserving the foods. We are able to solve
the problem of individuals or organization getting worried in getting Frozen food that they will prepare
for their guest during event or any form of celebration. We will solve the problems of unemployment.
Now a day’s people are very busy. In near future people will depend more on frozen food. It is convenient,
easy to use and it’s not time consuming at all. Basically young and children like frozen food more. Atlas
Frozen Food BD Ltd. will grow in the Bangladeshi Market. We have more visionary future goal. It will
do good in the market.
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3. Industry Analysis
3.1 Future outlook and trends
The fast-paced urban life, rising disposable incomes, increasing number of women in the workforce,
resulting shortage time, and the preference for nuclear families are significant reasons for the growing
acceptance of frozen food among Bangladeshi consumers. In addition, factors include rising disposable
income in the country, the introduction of longer shelf-life products, increasing impulse purchasing,
and massive demand for frozen food products due to the lack of time. With a growing market in the
background, a comprehensive economic analysis of frozen food market has been discussed below.
3.2 Analysis of Competitors

The Bangladeshi frozen food market is consolidated, owing to the less presence of numerous local and
international players. The raw material suppliers are farmers or middlemen who transfer farm supplies to
the frozen food manufacturers. Some of the prominent players in the country include Golden Harvest,
Pran RFL Group, AG Foods Ltd, Frozen Foods Ltd, Kazi Farms Group, McCain Foods, Royal Frozen
Foods, Savar Dairy & Poultry, Eurasia Food Processing (BD) Ltd., Apex Foods Limited (AFL) among
others.
Major Players
 Golden Harvest Agro Industries Ltd.
 Pran-RFL Group Ltd.
 McCain Foods.
 AG Agro Foods Limited.
 Kazi Farms Group.
Competitive Advantage
We consider the frozen food businesses within the Gulshan 2 area as not being competitive enough. We
are coming with a lot of enthusiasm and passion to change the way things are being done. We have
identified major areas such as branding and quality of service as needing improvement.
Providing these in addition to a wide variety of products will enhance our chances of capturing the
market. Sales and Marketing Strategies for our marketing strategies to be effective, we seek to understand
the frozen food needs of the market. We will be increasing the variety of our frozen food stock as well
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as providing adequate advertising. Also, fliers containing all our products and services will be distributed.
This will be in addition to mounting our billboards at strategic locations.
Target Market
We have a wide target market. As long as people live, they must eat. Therefore, our target market will
include households, restaurants, individuals, lovers, tourists, and residents of Jacksonville. We will
expand our target market once we identify these as well as their needs.
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Micro and Macro Economic Challenges to Overcome
• Despite the convenience and ease of use, many consumers still cannot fully rely on the
frozen food products due to lack of monitoring and policies to ensure quality of the products.
Although authorities carry out different mobile courts from time to time, both Bangladesh
Standards and Testing Institution (BSTI) and Bangladesh Food Safety Authority have yet to
claim it under their jurisdiction to standardize the processed and frozen food items. Under these
circumstances, consumers have to solely rely on the assurance given by the frozen food
producers, who declare to have their own mechanism to ensure quality. Some certifications
claimed by the frozen food companies include ISO, HALAL and HACCP.
• The variety in the food items under the frozen food category is an obstacle for which the
concerned authorities cannot standardize any procedure or regulation for monitoring the
companies. About 45 types of processed frozen food items are being sold by a number of
companies, all of which claim different quality standards.
• A frozen food item with a 12-month shelf-life must be refrigerated at -18 degrees’ Celsius
temperature. The retailers quite often face challenges to maintain proper temperature after
receiving the goods from the company which affects the product quality. The consumers,
however, end up blaming the manufacturer for the lack of quality and refuse to rely on the
brands.
• There has been a simultaneous increase in the lack of reliance on courier and delivery
services with growing popularity of them. The degrading traffic situation is one of the key
reasons behind the failure to ship orders in scheduled time to customers.
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Branded Frozen Food Market Share
Others
Golden Harvest
23 %
29 %
Eurasia
4%
BD Foods
AG Foods
4%
10 %
Lamissa
Kazi Frarms
Brac
4%
7%
Paragon 8%
Fig: Branded Frozen Food Market Share of Bangladesh
3.3 Market Segmentation

Since the market is already a competitive one, we expect that we will be able to grasp at least 2-4% of
market share within five years of our inception. Albeit this will require our best efforts to arrive at such
a big market share. We expect our profit to grow by 20% in the first two years, 30% in the third year and
40% in the fourth year. At the fifth year our profit will stand at 13,10,400 takas. If everything goes well,
we will continue our business following in above mentioned information and if not we will arrange
funding from loan or elsewhere.
Market Overview
The Bangladeshi frozen food market is registering a CAGR of 6.2% during the forecast period (2022-
2027).
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The COVID-19 outbreak significantly impacted all industries worldwide, but it has positively impacted
the frozen food market. Since COVID-19 began, the frozen food industry has seen steady growth.
The fast-paced urban life, rising disposable incomes, increasing number of women in the workforce,
resulting shortage time, and the preference for nuclear families are significant reasons for the growing
acceptance of frozen food among Bangladeshi consumers. In addition, factors include rising disposable
income in the country, the introduction of longer shelf-life products, increasing impulse purchasing, and
massive demand for frozen food products due to the lack of time.
The Bangladeshi frozen food market is growing at a CAGR of 6.2% during the forecast period (2022-
2027). Products have become much more accessible and affordable for consumers across the globe. The
advent of new technologies has resulted in the affordability of frozen food.
Scope of the Business
Frozen food is food products preserved under low temperatures and used over a long period. The frozen
food market is segmented by category into ready-to-eat, ready-to-cook, ready-to-drink, and other frozen
food types; by type into frozen fruits and vegetables, frozen meat and fish, frozen-cooked ready meals,
frozen desserts, frozen snacks, and other applications; and by distribution channel into Supermarkets &
Hypermarkets, Convenience Stores, Online Channels, and Others. The report offers market size and
forecasts in value (USD million) for the above segments.
3.4 Industry and Market Forecast

A rise in the demand for all forms of convenience food and beverage products is witnessed, owing to
busy lifestyles and an increasing number of the working population in Bangladesh. The changing food
consumption pattern in consumers, due to the rapid expansion of urbanization and rise in disposable
incomes in the country, is one of the factors contributing to the growth of ready-to-food and beverage
products. Owing to the increased demand for frozen food, leading companies like Golden Harvest and
Pran are opting for the expansion strategy to expand their market presence and consumer bases. Frozen
fruit and vegetable products are perceived to be healthy by the local consumers, as they contain more
nutrients than preserved food products.
Increasing Consumer Appetite and Acceptance
The frozen or convenience food industry, which started by offering essential frozen vegetables and fries,
today provides a wide range of snack products, ranging from Veg snacks and vegan snacks items to
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frozen meats and ready-to-cook products. With the increasing customer appetite and acceptance, the
frozen snacks market has recorded a healthy growth rate, complemented by an increase in selling points,
deeper penetration by organized retail players, and increased freezer space in retail channels. The
changing lifestyles of consumers offer several opportunities for manufacturers across industries.
Facilitated by the rise in the number of women in the workforce and the increasing at-home socializing,
along with the preference for nuclear families, have led to the growing acceptance of western food in the
developing countries, thereby enabling the need for on-the-move foods, thus, in turn, enhancing the
demand for frozen snacks altogether.
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4. Description of Venture
4.1 Products
We will process, package and sell all kinds of frozen foods such as Beef Patty, Beef Kebab, Beef kolija
Singara, Chicken Patty, Chicken Samosa, Vegetable Cutlet, Daal Puri, Ata Ruti, Deshi Paratha. We will
also have several small outlets at strategic market place where we will be selling our products in showcase
freezers.
Prompt supply of restaurant, school, collages, hotel around us We will also run an online platform where
our online client can order for any of our products with prompt delivery.
4.2 Size of the Business
The frozen food industry is one of the most thriving industries in Bangladesh and has become an
integral part of the country's economy. The frozen food industry in Bangladesh is expected to be worth
over $420.48 million by 2024 and has been experiencing a 6.2% significant growth rate. Currently, the
market is a very competitive one and several firms are on the race to get the bigger share of the cake.
The local brands are in the driving seat. Some of the brands that are leading the frozen food market in
Bangladesh are Golden Harvest Agro Industries, Pran RFL group, AG Agro Foods Ltd., Kazi Farms,
Brac, Paragon, BD Foods, Lamissa, Eurasia and Others.
According to the annual report of Golden Harvest Agro Industries of 2020, Golden Harvest itself holds
the maximum stake of the frozen food market share. A pie chart is given below for a better glimpse on
the market share scenario of the existing companies.
4.3 Office equipment and Personnel

We will use the following equipment
• Tables
• Chairs
• Knives
• Oven
• Burners
• Generator
• Shop or Work Space
• Wooden Board
• Freezer or Showcase/glass top Freezer
• Apron
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• Cabinet
• Fan
• Bowls and Buckets
• Waste bin
4.4 Background of the Entrepreneurs

The Atlas Frozen Food Ltd has seven entrepreneurs. They are mostly students. Three of them are job
holders. Others are students. They are very passionate about opening their own venture. As frozen food
market is booming and becoming more attractive to all age people so they thought to open a frozen food
venture named Atlas Frozen Food Ltd. They have taken help by market survey. There is a visible scope
from financial aspect.
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5. production Plan
A technical Business Plan helps organizations determine whether they have the technical resources to
convert the idea into a fully functional and profitable working system. It helps in troubleshooting the
project before commencing work. Here is our Production Plan on Atlas Frozen Food BD Ltd.
5.1 Physical Plant

Fridge
Vacuum Freezer Dryer
Product Industrial Refrigeration Equipment
Category
Item Freeze-Drying Equipment
Brand JAMMS BONBER
Model Custom-Made
Country of Taiwan
Origin
Condensing 10 to 1200 kg per batch
Capacity
Shelf Area Aluminum alloy, stainless steel
Vacuum Pump 1.5kw to 18.5kw
Horse Power 5.4hp to 152.7hp
Refrigeration 3 kW to 120 kw
System
Additional Includes Condensing unit refrigeration

feature
Usage Suitable for various vegetables & fruit product, meat and sea foods
processing; appropriation for carry out freeze-dying.
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Contact Plate Freezer
Evaporator Special shaped aluminium alloy panel evaporator with a large area of heat
exchange and high efficiency.
Casing & Stainless steel casing and polyurethane insulation.

Insulation
Usage Used to quick freeze in spread field like aquatic product, fruits, vegetable,
wheaten food, cut meat, etc.
Types Of Capacity Multiple different types of capacity available according to the customer’s
needs.
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Functional Specification (Data based on using fish as the product)
FRW-600PF FRW-720PF FRW-

1440PF
Freezing 60 Tray x 10kg = 600 kg 72 Tray x 144 Tray x
10kg
Capacity 10kg = 720 kg
= 1440
kg
Number of 10 Tier 12 Tier 12 Tier

Plate
Freezing 2385 x 508mm 2385 x 508mm 2385 x
Plate Size 1016mm
Tier Pitch 140mm 133mm 133mm
Room -25°C
Temperature
Condensing 1 unit 15 H.P. 1 unit 15 H.P. 1 unit 30 H.P.
Unit
Refrigerant R507
Dimension 3200 x 736 x 2057mm (H) 3200 x 736 x 3200 x

2337mm (H) 1244 x
2337mm
(H)
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Functional Specification (Data based on using shrimp as the product)
FRW-600PF FRW-720PF FRW-1440PF
Freezing Capacity 140 Tray x 2kg 168 Tray x 336 Tray x 2kg
2kg
= 280 kg = 672 kg
= 336 kg
Number of Plate 10 Tier 12 Tier 12 Tier
Freezing Plate Size 2385 x 508mm 2385 x 508mm 2385 x 1016mm
Tier Pitch 140mm 133mm 133mm
Room Temperature -40°C
Condensing Unit 1 unit 15 H.P. 1 unit 15 H.P. 1 unit 30 H.P.
Refrigerant R507
Dimension 3200 x 736 3200 x 736 x 2337mm 3200 x x

x 1244
(H)
2057mm (H) 2337mm (H)
Flake Ice Plant
Production Capacity 500 KG-40000 KG/DAY

Power Consumption 6 KW-40 KW
Compressor Bitzer/Emerson
Refrigerant HCFC R 404 A
Size 850X850X800 MM
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Processing Line (Custom-Made)
Product Category Food Processing Equipment
Item Fish Processing Machinery
Model Custom-Made
Country of Origin Taiwan
Capacity 2 tons to 10 tons per day 8 hours.
Factory Area 100 M2 for 2 tons line
Material Stainless Steel
Scope of Supply Washing, meat separator, De-fatted tank, pump, rotary screen,
screw press, meat strainer, silent cutter, filling machine, plate
freezer, cold storage, refrigeration system.
Usage For application of fish processing
5.2 Machinery and Equipment
Meat Mincer, Grinder, Slicer (Custom-Made)

Item Meat Processing Machinery
Model Custom-Made
For Meat Product
Hopper Volume 10 ~ 200 Liter
Output Capacity 0.5 ~ 4 tons/h.
Horse Power 1/2 hp to 20 hp
Warranty 1 years
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Usage Suitable for various meat

product and fish and sea foods
processing; appropriation for
carry out mincing or grinding
For Fish Product

Capacity 700 ~ 900 kg/h.
Horse Power 75 W x 2 units
Slice Thickness 1 ~ 20 mm
Usage Suitable for various fish, port,
lamp etc. meat processing;
appropriation for slicing
application.
Vacuum Massaging Machine (150 ~ 3000 Liter)
Item Fish / Meat Processing Machinery

Model 150 ~ 3000 Liter
Bowl Volume 150, 300, to 3000 Liter

Vacuum Pump 1 hp to 8.5 hp
Horse Power 1/2 hp to 5 hp

Usage Suitable for various meat product and fish and sea foods
processing; appropriation for carry out marinating and
tumbling and kneading.
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Condensing Unit (Custom-Made)
Product Category Industrial Refrigeration Equipment

Industrial
Refrigeration Equipment
Item Refrigeration System

Brand JAMMS BONBER
Model Custom-Made
Condensing Temp + 30 °C to + 45 °C
Evaporation Temp + 10 °C to - 60 °C
Refrigerant Freon, Brine + 10 °C to - 60 °C
Refrigeration Capacity custom-made, over 2HP at least
Usage For application of marine, seafood, meat, poultry,

vegetables/ fruits processing, Surimi seasoning products
etc. turn-key plant; appropriation for low temperature
refrigeration making for IQF or cold storage.
Condensing System Assembled with evaporative condensing system with

Kobe, Hitachi, Frascold, Bock, Maneurop, Hanbell,
FuSheng etc. reciprocating or Screw compressor; and
water-cooled or air-cooled Freon refrigeration system.
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6. Operations Plan
6.1 Description of Company Operation
Sausage / Burger Processing Line

Item Fish / Meat Processing Machinery
Model Custom-Made
Hopper Volume 90 ~ 300 Liter
Filling Capacity 2700 ~ 6000 kg / h.
Horse power 5 kw to 41 kw
Usage Suitable for various meat product and fish and Surimi
processing; appropriation for carry out filling & forming
application.
Shrimp Washing / Classification Line

Item Seafood Processing Machinery
Model Custom-Made
Capacity 1200 kgs / h. , 800 kgs / h. (head-less)
Classification good to grade 7 kinds of size, adjustable each.
Accuracy 90%
Horse Power
Tipper(3hp), Washing Shaker(2hp), Classification

Machine(3hp).
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Usage For application of prawn/shrimps processing;

appropriation for raw prawn/shrimps washing,
grading, and classification.
6.2 Technology Utilization
Falling Film Chiller
Product Category Industrial Refrigeration Equipment
Item Heat Exchanger / Evaporator
Model Custom-Made
Usage * Heat exchanger for chilling water & anti-freeze
making, for application of food chilling, cooling,
freezing, and air-conditioning. Interior tube could
be copper, galvanized steel, and stainless steel.
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Block Ice Plant BI (10 ~ 100 tons/day)

Product Category
Industrial Refrigeration Equipment
Item Block Ice Plant
Brand JAMMS BONBER
Model BI
Evaporation Temp - 15 °C to - 20 °C
Refrigerant Ammonia & brine
Ice Making Capacity 10 tons to 100 tons per day
Chiller Type Fish-Bone Type Evaporator
Usage For application of marine, seafood, meat, poultry, vegetables/

fruits processing or trawler; appropriation for block ice making.
Condensing System * Assembled with evaporative condensing system

with
Grasso, Hasegawa
Compressor system Mycom, Feng-Lang compressor; Ammonia centralization

refrigeration system
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IQF tunnel freezer
Type Ammonia Reciprocating Compressor, Freon Reciprocating Refrigerating

Machines, Other
Tunnel Capacity 200kgs/h. up to 750 kg/h

length
6m, 10m, 12m,
15~16m, 20~
21m
I.Q.F. Custom-Made Spiral Freezer
Product
Category Industrial Refrigeration Equipment
Item I.Q.F. Freezer
Brand JAMMS BONBER
Model Custom-Made
Evaporation
Temp - 30 °C to - 50 °C
Refrigerant NH3, Freon, CO2
Freezing
Capacity 500 ~ 3000 kgs / h. dependent on different design.
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Freezing
Time About 30 ~ 60 minutes
Belt Material St. St.mesh
Cooling Way by cooling air
Evaporator
Made of St.St. or Copper / Al., imported from Europe (CE)
Defrosting
Way By water
Usage For application of quick freezing; appropriation for seafood, poultry, meat,
Surimi products, pork, marine, seasoning food freezing processing.
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Efficient Frozen Food Industrial Ammonia Evaporative Condenser for Cold Room
Condensation Forms: Water-Cooled
Refrigerant: Ammonia
Type: Condenser
Material: Stainless Steel
Structural Form: Vertical
Heat Transfer Mode: Regenerative
Automatic Batter & Bread Machine

Item
Fish / Meat Processing Machinery
Model Custom-Made
Capacity 300 kgs to 5000 kgs per hour.
Material Stainless steel for food touch
Scope of Supply
Battering / Predusting/ Breading Machine
Usage For application of meat/fish/Surimi-product processing;

appropriation for Tempura, Hamburg, fish burger, fish finger,
nugget making; raw material is Surimi.
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Chicken Slaughtering Line (Custom-Made)

Product Food Processing Equipment
Category
Item Chicken Processing Machinery
Model Custom-Made
Capacity Custom-Made
Horse Power 1 Hour to 5 Hour
Usage *Suitable for various poultry product processing; appropriation for carry out
flake ice cooling.
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7. Marketing Plan
7.1 Pricing
Price is a very necessary component of the marketing mix strategies. It is also a very useful component of a
marketing strategy as it refers our firm’s profit and survival. Adjusting the price of the product has a big
change on the entire marketing strategy as well as greatly affecting the sales and demand of the product in the
particular product line. Atlas Frozen Foods are following both costs based and sometime value-based pricing.
They mainly set their price-based on competitors, raw materials cost and production cost. ‘’Place includes
company activities that make the product available to target consumers’’. (Kotler and Armstrong, 2010).
Placement or distribution is a very crucial part of the product mix definition. We have to position and distribute
the product in a place that is accessible to potential customers and consumers. The product should be available
from where we target consumer finds it easiest to shop. Companies investing huge in this section to ensure
the smooth distribution service and trying earn more ROI.
7.2 Distribution
By distribution channel, the market is categorized into hypermarkets/supermarkets, traditional stores, online
stores, and other distribution channels, such as specialty stores, kiosks, etc. Owing to the increased demand
for frozen food, leading companies, like Golden Harvest and Pran, are opting for the expansion strategy to
expand their market presence and consumer bases. Frozen food sold through online retail represents a small
segment of the market, but is expected to be among the fastest-growing segments. The urban population in
Dhaka and other parts of Bangladesh have slowly started preferring online channels, as it is hassle-free,
convenient, less time-consuming, and consumers get a larger variety of goods to choose from. E-commerce
players, like Chaldal, Parmeeda, Priyoshop, Shwapno, Othoba, Daraz, etc., are some of the major players in
the Bangladeshi market. Many online channels provide an option for same-day delivery, which increases their
brand value, thereby increasing the market penetration.
The Bangladesh Frozen Food Market report 2020 provides information for market players, stakeholders,
investors and business strategists to achieve a leading position in the market. It maintains the record of unusual
growth strategies adopted by various companies that are creating new standards for competition in the global
Bangladesh Frozen Food market. Businesses around the world are aiming at increasing their profit margin
and establishing a stronghold in the global market.
7.3 Promotion
Promotion contains all of the tools available to the marketer for marketing communication with the potential
buyers. It is the key of marketing strategy that impress customers to buy our products and increase sales as
well. In Atlas Frozen Foods most of the promotional ideas, campaigns and other marketing activities prepared
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by their Ad Agency. Atlas Frozen Foods’s all marketing promotional activities are managed by “Bitopi
Adverting”. Other promotional activities such as Banner, Posters, T Shirt branding, festoons etc. are managed
by many ad agencies, River Sign, Promotes & Images Add are few of them.
Atlas Frozen Foods are following both ATL & BTL promotion. In ATL promotion they are Social media
marketing, Radio Advertising, Brand Activation, In Store Marketing Magazine and Newspaper (Promote their
products on Television Channel & Social media marketing). In this new ear of the digital world Atlas Frozen
Foods will promote by posting promotional videos in their Facebook page. They will give post in special
events like Eid-Ul-Fitr and Eid-Ul-Aaha, and wish all their Facebook followers, polishing their brand.
Organizing some contest at special events like Mother’s Day, Father’s Day, Friendship day etc. and provide
amazing gift to the winner. Radio Advertising means promoting products in Radio platforms like radio foorti
88.00fm and radio vhumi 99.00fm during special events like Cricket world cup, Eid and other Govt holidays.
Whenever Atlas Frozen Foods introduce their product in the market, they run some amazing campaigns like
free food testing. They visit city to city by pickup with unique decoration and provide food to the audience to
impress and captivate them. Atlas Frozen Foods promote their business in many popular super shops like
Agora, Meena Bazar & Shwapno. They give 10% discount in all their frozen products during special
occasions. Atlas Frozen Foods give ads in many popular newspapers and magazines like Prothom alo’s
weekly magazinewhenever they introduce their new products or give discounts on their frozen product. Atlas
Frozen Foods provide ads in television whenever they need. They broadcast some cooking-based program
like “Atlas Frozen Foods Shohoj Iftar”.
In BTL Promotion they are Sales Promotion, Sponsorship,Brand Promoter, Packaging, Trade Fair Activation
and Sales Promotion. Atlas Frozen Foods promote their products by giving higher commission to their
retailers. On other hand, they give discounts to their customers, Prizes & gift also. Atlas Frozen Foods
sponsoring many popular events in Educational events like Business case competition, School or club events,
annual sports and other traditional events like Pohela Baishakh. Atlas Frozen Foods hires brand promoters
during special events like Eid-Ul-Fitr and Eid-UlAdha. The Brand promoters will promote Atlas Frozen Foods
products in super shops like Agora, Shwapno etc by telling the products quality, features, benefits to their
customers. Packaging Atlas Frozen Foods maintain to highlight the product’s actual look, size, pics, benefits,
nutrition facts that can help customers to buy their products. Trade fair activation Atlas Frozen Foods will
launch their special stall during Dhaka international Trade fair with highly decorated; also stalls in Dhaka
University premises during Pohela Baishakh.
7.4 Product forecasts

Product means the goods-and-services of the company produce to the target market. For many a product is
simply the tangible, physical item that we buy or sell. We can also think of the product as intangible such as
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services. Product including design of the product, color, size, shape, visibility of the product etc. Atlas Frozen
Foods have few category products in their product line. The scope of the market study includes the
segmentation by product type, such as frozen meat and seafood, frozen desserts, frozen ready meals, frozen
snacks and other product types. They are Frozen packs for general sell, fried food for franchise outlet, dried
fish, jam jelly and eggs. 1) Frozen Pack have multiple frozen pack foods. Such as if Chicken Items; Chicken
Cutlet, Chicken Burger Patty, Chicken Spicy Nuggets, Chicken Shami Kabab, Chicken Samosa, Chicken
Singara. Flour Based Items: Parthata, and French Fries. These all are “ready to cook” category food. 2) Fried
food for franchise outlet Atlas Frozen Foods have some outlets around the country, they have multiple fried
food for their franchise outlet. These are Atlas Frozen Foods primary product line. 3) Dried Fish; Atlas Frozen
Foods have some dried fish items too they are Churi, Kechki, Loitta, Shrimp, 4) Jam jelly Atlas Frozen Foods
two flavor of jam and jelly Orange and strawberry jelly; these being the secondary product line. They follow
simple product design that is white and actual products pictures.
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7.5 Market Survey

Questionnaire with Response
We have used a market survey to analysis the market plan. There are 24 participants who responded to
our questions. The responses are shown with pie chart below:
1. Gender
Here are 24 respondents. Among them 8 are male and are 16 females.
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2.Occupation
Student 8
Employee 7
Business 2
Others 5
Office Job 2
3. Are you interested in ready-made food?
Here, 21 responses “Yes”, 2 are “No” and 1 response “May Be”.

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4. Are you seeking ready-made food that saves your valuable time?
Among them 23 responses “Yes”, 1 is with “No”.
5. How many days do you want the foods to expire?

Days No. of responses
3 4
7 5
15 15
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6. Will you accept if we supply new items in form of frozen e.g. fish burger?
Yes 16
No 4
May be 4
7 . How often will you use our foods?
Always 9
Sometimes 13
Never 1
May be 1
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8. How would you rate the value for money?
Pricing No. of Responses

Expensive 18
Moderate 6
Cheap -
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9. If you like our product will you recommend it to others?

23 responses “Yes”, Only one response is “No”.
10. Which items are most favorite to you?
Chicken items 13
Beef items 6
Fish items 4
Mutton 3
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8. Organization Plan
8.1 Form of Ownership
The chosen form of ownership for the business is Limited Liability Corporation with as much as 50 members,
each with equal contribution to capital. The terms and conditions of the Agreement are standard and according
to the company act 1994 by governing bodies, RJSC and BIDA. In Bangladesh, the form of business is the
most lucrative and easy to establish due to minimal governmental regulations, flexibility in terms and
conditions and exemption from corporate taxation.
The procedure for Limited Liability Corporation set-up in the country is as follows:
❖ Obtain Clearance Letter

❖ Drafting of Memorandum of Articles and Articles of Association and other required documents,
❖ Directors' resolution to open a new Company in Bangladesh;
❖ Obtaining and filling up the following forms for registration of the Company to RJSC:
➢ Declaration on registration of Company;
➢ Notice of situation of registered office;
➢ Consent of director to act;
➢ List of persons consenting to be directors;
➢ Particulars of the directors, manager and managing agents.
Formalities related with Bank Account
Directors shall open a temporary bank account in the name of the proposed Company with any scheduled
bank with the condition that the account shall be regularized once the Company is duly registered with
Company House, Capital contribution into the bank account. Encashment certificate from the bank which
expresses that the sum required for capital contribution has been duly dispatched in the temporary bank
account of the proposed organization.
Submitting the following documentation to RJSC
Post registration compliances for a Private Company limited by shares
1. Trade License
2. Tax Identification Number (“TIN”)
3. VAT Registration Certificate
4. Fire Certificate
5. Environment Clearance Certificate
6. Special Case (Investment in kind, etc.)
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8.2 Management team background

Most of the management executives are all from same educational institution so as to incorporate them in
teams easily and have similar working ethics. The senior management would be hired from within the
executives who can outperform themselves, and some would be hired through internal connections instilled
via the directors. All individuals have to have a basic qualification of bachelor’s degree in their respective
field. The senior management must possess numerous certifications on their fields, and also ensure their
positions to produce the exceptional levels of achievement within the company. They will lead the company
to its heights, and so they have to be more adaptive to constant changes in hierarchy according to the goals
and needs of the organization.
8.3 Roles and responsibilities of members of organization

Below show how the activities are planned and executives in this company:
1. GM Marketing
Planned and organize the current and upcoming marketing plan based on CEO, handling the media purchases,
Supervise the brands and continuously nursing the brands by promotional activities, Creating Promotional
Budget for the Atlas Frozen Foods LLC, Maintain the relationship with the vendors and agencies.
2. Sr. Manager
Regularly nursing the two brands of Atlas Frozen Foods, communicate with the agencies about the current
and upcoming promotional plan, About ATL and BTL plan and execute the plan, Maintain the Purchase
requisitions of the two brands, Providing current trends and marketing related information to the CEO and
GM.
3. AGM Export
Maintain all the activities that related with the export, manage all the documents of export products,
Monitoring Product quality, design, price and product regional segmentations, Monitoring the product sales,
current export need and future growth.
4. Ass. Manager
Manage Vendors, Agencies, Distributors and retailers of brands, Manage and monitoring franchise outlets,
manage indoor and outdoor branding activities, Prepare purchase requisitions and invoices.
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5. R & D
Continuously developing the product and also ensure the product quality, Design upcoming products and
features of the products, taking panel test (on customers) of the new products and analyze the results,
Preparing the competitive analysis, Prepare full plan for upcoming products.
6. Executive Digital
Providing current and upcoming promotional plan about the brands, preparing promotional campaign for the
brands, continuously communicating with the agencies and innovate new promotional idea of the brands.
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9. Assessment of Risk
9.1 Evaluate Weakness of business

Assessment of risk is Identifying potential hazards and alternative strategies to meet business plan goals
and objectives.
Producing, shipping, storing, and selling frozen foods comes with risks at every step of the cold chain.
These risks include temperature fluctuations (which cause loss of product quality and shelf life) as well
as potential problems with power and equipment resiliency and the loss of profits.
Among frozen food risk factors, temperature stability for protecting frozen food ranks high on the list.
Another factor to consider when protecting frozen food is loss of power due to outages or equipment
failures. The electrical grid is constantly being pushed to its limits due to industry and consumers’ rapidly
growing need for power, spikes in demand, and increasing global temperatures which can lead to
temporary power loss.
Last, but certainly not least, is the risk of lost profits. All businesses safeguarding frozen food on its way
to our tables must overcome several risks that diminish operational profitability.
Major Risks of the frozen food industry
There are 3 big challenges while operating the frozen food industry. They are-
1) Complex Logistic
2) Minimum Capacity
3) Safety Concern’
1) Complex Logistics
Whatever the size of the capacity, the logistic is too challenging. In the world of frozen foods, it should
be tracked of both your raw ingredients as well as the lots of finished goods on-hand, and those may be
split across several different lines that your brand produces, each having their own nuances.
In addition, an adequate space in the storage and staging areas to accommodate all the inbound materials
and outbound orders that move in and out of your facilities each day. This is challenging for any
individual to accomplish unless we are provided the necessary tools by software designed to facilitate the
process.
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2) Minimum Capacity
With demand high and the sector predicted to remain on an upward trajectory, frozen food companies are
dealing with the challenge of limited capacity. Of course, Atlas Frozen Food BD Ltd. may not be in the
position to rent additional space or open another facility, especially not when our items require
temperature-controlled storage space.
We must make the most of the capacity you have and operate as efficiently as possible to capitalize on
the opportunities for revenue generation that such a torrid market offers. As it is in so many other aspects
of life, proper preparation is key for overcoming the constraints are being faced.
3) Food Safety Concern
While it is certainly a challenge across the spectrum of food and beverage segments, food safety is
especially complicated in the frozen food sector for two reasons. First, there’s the universally applicable
consideration of expiration date tracking which could be subject customers to the risks of spoiled goods,
and we’ve also motivated to make full use of the materials purchased.
Second, there’s the unique concern in the frozen food market of keeping your products within certain
temperature ranges to maintain their integrity and mitigate the risk of potentially dangerous bacterial
growth should thawing begin to occur.
Other Challenges
1) Time Management and Compliance
Efficiency and product control are high priorities for cold storage facility managers. They must use time-
tested processes as well as implement new industrial equipment that makes their business run more
smoothly and, ultimately, more profitably. These professional managers must constantly look for systems
and solutions that reduce waste, eliminate unnecessary cost and improve worker safety. The fundamental
goal is to prevent losing food products and profit.
2) Upkeep of the Food’s Life Cycle
Keeping frozen food from spoiling due to undergoing the wrong conditions is one of the biggest
challenges in the market. Several issues can occur without the proper maintenance of a product’s
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lifecycle. We must always keep on top of the temperature of perishable products if you’re in cold storage
warehouse management.
The upkeep process is about the quality and safety of the foods in your warehouse is keeping a close
watch and tight management over their conditions from the point of manufacture all the way through the
supply chain to the point when they reach consumer hands.
3) Requirements for Accurate Product Tracing
At all times, we need to have accurate location information about the products that move through your
warehouse, so we can determine affected products in situations with sudden or unexpected temperature
changes. Without exact traceability, it would be impossible to locate these products. Fresh produce and
similar perishable products require even more management and control over external factors like
humidity and carbon dioxide.
4) Labeling of Racks and Individual Products
Barcode labels are crucial. They create the link between each physical product in your inventory and your
computer systems that monitor receiving, storage, retrieval and shipments. A single forgotten or lost label
could lead to an unsafe or entirely ruined shipment.
5) Courier Shipments and Fulfillment
The most important part of cold chain process management is minimizing the amount of time it takes to
push a product from the beginning to the end of the system. Staying efficient the entire time is critical.
Without a precise level of effectiveness, the vulnerabilities we discussed earlier could begin negatively
affecting the products. Delays in moving products from one facility to the next can give these issues more
of a chance to manifest and force you to lose time and profits.
9.2 New Technics of the business

New robotic technology, energy supply, doors and barriers, seals, cables, and lubricants are on the market
that specifically functions well in harsh freezer environments, which allows palletizing to happen inside
your freezers. Instead of protective heating shrouds, conveyors and ice buildup on each product, Atlas
can minimize the handling of all frozen goods by workers, increase your speed and enhance your overall
productivity and efficiency — as long as we have the right equipment.
Freezing Technology
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There are several ways we can categorize modern equipment for freezing. Based on the way it operates,
it can generally be divided into two principal groups:
 Integrated into the processing line for a continual flow

 For freezing the product in batches
Depending on the heat-transfer method, freezing equipment can be classified into three main groups:
Air-Blast Freezers – Using moving, frigid air to cool the food. These are the most common freezers and
are available in many different designs.
Contact Freezers – Conduction is the primary method of heat transfer. The food is frozen by bringing it
in contact with extremely cold surfaces or by immersion in a cold liquid.
Cryogenic Freezers – This technology uses liquefied gases, such as nitrogen or carbon dioxide, to produce
frigid temperatures.
Frozen Food Packaging Technology
Depending on their moisture content, most frozen foods can expand by as much as 9%. As such, the
frozen food packaging material needs to accommodate these changes. In addition, the type of packaging
chosen needs to:
1. Withstand freezing temperatures of -40°F.

2. Have a food packaging design that offers a good visual appeal.
3. Sustain the sealing, freezing, storage, and transportation processes and, in some cases, cooking
pressure.
Below are some of the commonly used materials in the packaging process:
Polyethylene (PE) Film – PE films can withstand low temperatures of -40°F, have good mechanical
strength, and are puncture resistant.
PE Derivatives – Different plastics can be used for frozen food packaging, such as shrink wraps, rigid
materials, flexible plastics, and single-use packaging.
Polyethylene Terephthalate (PET) – This material can withstand abrupt temperature changes and is
generally used in microwavable or boil-in-the-bag products.
Cardboard and Laminated Paper – Commonly used in fast-moving consumer goods (FMCGs), these
packages have a limited shelf life after taking the product out of the freezer.
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Tin Cans – These were the traditional frozen food packaging material but are less cost-efficient when
compared to the alternatives.
Aluminum Foil Laminates – These offer the best results in water transmission, oxygen permeability,
thermal and mechanical stability, and sealing quality.
Sealing Technology
A good sealing will ensure the overall safety and quality of the end product by protecting it from the
external environment. Depending on the type of packaging film, there are several methods and packaging
machines available:
Direct Heat Sealing – This system can be used on various plastic packaging materials, notably thicker
ones like polypropylene.
Impulse Heat Sealing – This system applies an electrical impulse in a piece of wire that’s heated and
cooled. Impulse heat sealing is a more cost-effective alternative to direct heat sealing.
VFFS Systems – VFFS packaging represents vertical forming, filling, and sealing technology, a
packaging system of filling and sealing the product within the same production line.
Zip-Locks – This type of sealing technology is gaining popularity in the frozen food market because of
the increased convenience and overall quality, and visual appeal of the packaging. They are often used
in combination with a heat-sealing method.
9.3 Contingency Plan

We can make some contingency plan for Atlas Frozen Food BD Ltd.
1) Create an effective Plan
Any number of cold storage warehouse management problems could arise, and we can’t always predict
what’s going to come next. On the contrary, should be constantly creating contingency plans for any
possible problem that could pop up at any point in the process. A truck could break down during transport,
or one of your refrigeration units could stop working suddenly. We need to be sure your carrier or 3PL
is entirely prepared to respond appropriately and avoid loss.
We might have the best monitoring technology and systems on the market, but unplanned rerouting or
delay could still jeopardize your shipment. It’s crucial for shippers to work out contingency plans with
their transportation partners to fully and clearly map out strategies in anticipation of an unexpected issue
or delay.
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2) Avoid Delays by Training and Fostering Relationships
Minimizing the time, a product takes to move through the system is a key way to avoid damage to your
goods. One of the most crucial factors in creating an efficient process is ensuring everyone down the line
understands frozen food warehouse management best practices.
Cold chain handling and transportation come with several crucial responsibilities, which means you must
thoroughly train employees and make them aware of your expectations. Strong partnerships must exist
among all parties for the consumer to receive the most wholesome product with the longest possible shelf
life and highest nutrition and value.
3) Manage Temperature Ranges Through Divide-and-Conquer Methods
The fact that it costs more to cool air than heat it makes energy savings an important topic of discussion
in frozen food warehouse management. But we cannot just choose one temperature and put every product
in your warehouse within that range. Different food items like vegetables, dairy products, ice cream, and
meat require different temperatures and ones that vary quite a bit.
In a conventional warehouse, reconfiguring space isn’t usually much of a problem. Managers can move
items as they choose to make more products fit within the confines of an area. In cold storage warehouse
management, the company cannot fail to take temperature into account. In most cases, food will require
several temperature zones or the products you store will change with the seasons.
4) Automate the Processes
Automating your processes is the No. 1 most helpful tip in our cold storage and frozen food warehouse
management guide. Most people realize how much the cost of labor, land and energy increase from year
to year. This economic climb makes it a best practice for operators to investigate automation to control
their costs. This process allows for automated palletizing, maximum dense storage in each cube and
controlled heat loss. Not only will you realize cost savings quickly, but we can also continue to save
money over the long term.
5) Usage of the Best Equipment
By knowing the most crucial challenges and best practices of frozen and cold storage warehouse
management Atlas beverage will appreciate the importance of having good equipment for a successful
operation. The people making and providing the equipment should have years’ worth of material handling
experience, and they should be using cutting-edge technology to deliver a wide range of equipment to
suit any unique application on our to-do list.
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10. Financial Plan
Financial Plan describes whether or not the business is fiscally viable. A financial Plan includes a
cost/benefit analysis of the project.
10.1 Nature of Business Activities

We are planning to start our business Atlas Frozen Food BD Ltd. from january 1,2023. As our target
customers are students and younger people, we have decided to initially have a small shop in Gulshan 2.
Nature of Business Activities

Atlas Frozen Food Ltd. owns and operates the business of growing, procuring, purchasing, processing,
packaging, warehousing, transporting, distributing and selling frozen foods. Initially we start with Beef
patty, beef kebab, beef kolija singara,chicken patty, chicken samosa, vegetable cutlet, daal puri, ataa ruti
& deshi paratha . But in future we intend to deal with fish & fish products and vegetable items based on
our profitability.
Reporting Period
The reporting period of the Group has covered one year from 1st january 2023 to 31st December,2023.
10.2 Basis of Preparation of Financial Statements
Statement on Compliance with Local Laws:

The financial statements have been prepared in compliance with the requirements of the Companies Act,
1994, Securities and Exchange Rules, 1987 and other relevant local laws as applicable.
Statement on Compliance of Financial Reporting Standards:

In future The financial statements will prepare in accordance with International Financial Reporting
Standards (IFRS).
Going Concern:
At each year end management of the group makes assessment of going concern as required by IAS-1. We
hope that our business will have adequate resources to continue in operation for the foreseeable future
and have wide coverage of its liabilities. For this reason, the directors continue to adopt going concern
assumption while preparing the financial statements.
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Changes in Accounting Policies, Estimate and Errors:

The effect of a change in an accounting estimate shall be recognized prospectively by including it in
profit or loss in:
(a) the period of the change, if the change affects that period only; or
(b) the period of the change and future periods, if the change affects both.
To the extent that a change in an accounting estimate gives rise to changes in assets and liabilities, or
relates to an item of equity, it shall be recognized by adjusting the carrying amount of the related asset,
liability or equity item in the period of the change.
Changes in accounting policies and material prior period errors shall be retrospectively corrected in the
first financial statements authorized for issue after their discovery by:
(a) restating the comparative amounts for the prior period(s) presented in which the error occurred; or
(b) if the error occurred before the earliest prior period presented, restating the opening balances of assets,
liabilities and equity for the earliest prior period presented
Structure, Content and Presentation of Financial Statements:

The Financial Statements of Atlas Frozen Food Ltd., as at and for the year ended 31st December 2023
shows financial statements, the presentation of these financial statements is in accordance with the
guidelines provided by IAS 1: “Presentation of Financial Statements”. We have shown set of financial
statements comprise:
i) Statement of financial position as at 31st December, 2023;
ii) Statement of profit or loss and other comprehensive Income for the year ended 31st December 2023;
iii) Statement of cash flows for the year ended 31st December, 2023.
Summary of Significant Accounting Policies:

The accounting policies set out below are consistent with those used in the previous year. Accounting
policies of subsidiaries have been changed where necessary to ensure consistency with the policies
adopted by Atlas Frozen Food Ltd.
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10.3 Basis of Measurement of Elements of Financial Statements
Measurement is the process of determining the monetary amounts at which the elements of the financial
statements are to be recognized and carried in the statement of financial position and profit or loss and
other comprehensive income. The measurement basis adopted by atlas Frozen Food Ltd. is historical cost
except for land, building and plant and machinery which are stated at revalued amount, inventories are at
the lower of cost and net realizable value and marketable securities are at market value. Under the
historical cost, assets are recorded at the amount of cash or cash equivalents paid or the fair value of the
consideration given to acquire them at the time of their acquisition. Liabilities are recorded at the amount
of proceeds received in exchange for the obligation, or in some circumstances at the amounts of cash or
cash equivalents expected to be paid to satisfy the liability in the normal course of business
we’ve already mentioned in our financial statement above that we are expecting to have first year 5,000,
2nd year 6000, 3rd year7200, 4th year 9360, 5th year13104 taka profit, increase in cash will be 1st year
32,500, 2nd year 37,600, 3rd year 40100, 4th year 41,100, 5th year 42,600 TK, our total liability and asset
will be in 1st year 52,500, 2nd year 57,600, 3rd year 60,100,4th year 61,100, 5th year 62,600 taka and our
working capital will be in 1st year 13,125, 2nd year 14,400, 3rd year 15025, 4th year 15,275,5th year15,650
taka.
We expect our profit to grow by 20% in the first two years, 30% in the third year and 40% in the fourth
year. At the fifth year our profit will increase by 40%.
If everything goes well, we will continue our business following the above mentioned information and if
not we will arrange funding from loan or elsewhere.
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10.4 Expected sells and projected Financial Statements
Item Expected sell Unit sell Total sell Cost Per Total
Cost
Unit price Unit
Beef Patty 100 30 3,000 25 2,500
Beef Kebab 100 15 1,500 10 1,000
Beef kolija Singara 200 20 4,000 15 3,000
Chicken Patty 100 20 2,000 15 1,500
Chicken Samosa 200 15 3,000 10 2,000
Vegetable Cutlet 200 10 2,000 8 1,600
DaalPuri 100 5 500 2 200
Ata Ruti 50 100 5,000 92 4,600
Deshi Paratha 50 120 6,000 112 5,600
Total 1100 335 27,000 290 22,000
5 years Forecast:
profit
Year Amount (Total Sell-Total Cost)
1st Year 27,000-22000 5,000

2nd year Increase 20% of 1st year’s profit (5,000+1,000) =6,000
Increase 20% of 2nd year’s profit (6,000+1,200) =7,200
3rd Year
Increase 30% of 3rd year’s profit (7,200+2,160) =9,360
4th year
Increase 40% of 4th year’s profit (9,360+3,744)=13,104
5th year
Total 40,644
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Break-Even Point:
here we are assuming that,

Variable cost will be 290 per unit
& Fixed cost will be 500 per unit
Contribution Margin: (Total Sales Revenue- Variable Cost)/Sales Revenue

= (335-290)/335
=0.13 or 13%
Break-Even Point= Fixed Cost/ Contribution Margin

=500/0.13
=3,846 unit
Atlas Frozen Food Ltd.

Profit &Loss Account
For the Year ended December,2023
Particulars Amount Amount

Cost/ Expenses
rent 4,500
Payroll 5,000
Taxes 500
Food Cost 2,450
Utilities
Total Cost 500 (12,950)
Income/Sales
Food sales
Delivery Charges
Total Income 17,000 17,950
950
Profit 5,000
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Cash Flow Statement
30,000
Cash Flow at beginning of year
8,000
Cash flow from operating activities (1,000)
Cash received from customer (500)
Cash paid for raw material (500)
Wages (500)
Interest
Income tax 5,500
Net cash flow from operating activities
5,000
Cash Flow from Investing Activities (5,000)
Cash Received from sale of equipment (1,000)
Cash paid for purchase of equipment
Cash paid to making loans to other entities (1,000)
Cash Flow from Financing Activities 3,000

Cash receive from borrowing (5,000)
Cash paid for repayment of loan
Net increase in cash (2,000)
32,500
Net increase in cash
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Projected Balances in Liabilities and Assets Accounts
Liabilities
Current liability
Rent 10,000
Payroll 10,500
Sales tax 2,000
Short term loan 30,000
Total current liability 52,500 52,500
Fixed Liability
N/A
Total Liability --------- 52,500
Assets
Current Assets
Cash on Hand 32,500
Inventory 5,000
Total current Asset

37,500 37500
Fixed Asset
Furniture
Kitchen Equipment 5,000
Other 8,000
2,000
Total Fixed Asset 15,000
15,000
Total Asset 52,500

Working Capital
Particulars Amount amount
75% of Current Asset (52,500*75%) 39,375
Less: Current Liability (52,500)
(13,125)
54


Cost/ Expenses
rent 4,500
Payroll 5,000
Taxes 500
Food Cost 2,450
Utilities
Total Cost 500 (12,950)
Income/Sales
Food sales
Delivery Charges
Total Income 18,000 18,950
950
Profit 6,000
55

Cash Flow Statement
Cash Flow at beginning of year 32,500
Cash flow from operating activities 10,000

Cash received from customer (1,000)
Wages (500)
Interest (500)
Income tax
Net cash flow from operating activities 7,500
Cash Flow from Investing Activities 5,000

Cash paid for purchase of equipment (900)
Cash paid to making loans to other entities
Net cash flow from operating activities (400)
Cash Flow from Financing Activities

Cash receive from borrowing 3,000
Cash paid for repayment of loan (5,000)
Net cash flow from operating activities (2,000)
Net increase in cash 37,600

56

Liabilities
Current liability 5,000

Rent 10,000
Payroll 2,000
Sales tax 35,600
Short term loan
57,600 57,600
Total current liability
Fixed Liability
N/A --------- 57,600
Total Liability
Assets
Current Assets 37,600

Cash on Hand 5,000
Inventory
Total current Asset 42,600 42,600
Fixed Asset
Furniture 5,000
Other 2,000
15,000
57,600
Total Asset

Working Capital
75% of Current Asset (57,600*75%) 43,200
(14,400)
57


Cost/ Expenses 4,500
rent 5,000
Payroll 500
Taxes 2,450
Food Cost 500
Utilities
Total Cost (12,950)
Income/Sales
Food sales 19,200
Delivery Charges 950
Total Income 20,150
Profit 7,200
58

Cash Flow Statement

Wages (500)
Interest (500)
Income tax

Cash paid for purchase of equipment (1,000)


59

Liabilities
Current liability 5,000

Rent 13,000
Payroll 2,000
Sales tax 40,100
Short term loan
60,100 60,100
Total current liability
Fixed Liability
N/A --------- 60,100
Total Liability
Assets
Current Assets 40,100

Cash on Hand 5,000
Inventory
Total current Asset 45,100 45,100
Fixed Asset
Furniture 5,000
Other 2,000
15,000
60,100
Total Asset

Working Capital
75% of Current Asset (60,100*75%) 45,075
(15,025)
60


rent 5,000
Payroll 500
Taxes 2,650
Food Cost 500
Utilities
Total Cost (13,150)
Income/Sales
Food sales 21,160
Total Income 22,510
Profit 9,360
61

Cash Flow Statement

Wages (500)
Interest (500)
Income tax



62

Liabilities
Current liability
Rent 12,000
Payroll 7,000
Sales tax 2,000
Fixed Liability
N/A
Assets
Current Assets
Cash on Hand 41,100
Inventory 5,000
Total current Asset

46,100 46,100
Fixed Asset
Furniture
Other 8,000
Total Fixed Asset 2,000 15,000
Total Asset 15,000 61,100

Working Capital
75% of Current Asset (61,100*75%) 45,825
(15,275)
63


rent 5,000
Payroll 500
Taxes 3,396
Food Cost 500
Utilities
Total Cost (13,896)
Income/Sales
Food sales 25,500
Total Income 27,000
Profit 13,104
64

Cash Flow Statement

Wages (500)
Interest (500)
Income tax



65

Liabilities
Current liability
Rent 15,000
Payroll 10,000
Sales tax 2,000
Fixed Liability
N/A
Assets
Current Assets
Cash on Hand
Inventory 42,600
5,000
Total current Asset
47,600 47,600
Fixed Asset
Furniture
Other 8,000
Total Fixed Asset 2,000 15,000
Total Asset 15,000 62,600

Working Capital
75% of Current Asset (62,600*75%) 46,950
(15,650)
66
11. Conclusion
Now a day’s people are very busy. In near future people will depend more on frozen food. It is convenient,
easy to use and it’s not time consuming at all. Basically young and children like frozen food more. Atlas
Frozen Food BD Ltd. will grow in the Bangladeshi Market. We have more visionary future goal. It will
do good in the market.
We have a wide target market. As long as people live, they must eat. Therefore, our target market will
include households, restaurants, individuals, lovers, tourists, and residents of Gulshan. We will expand
our target market once we identify these as well as their needs. Frozen food sold through online retail
represents a small segment of the market, but is expected to be among the fastest-growing segments. The
urban population in Dhaka and other parts of Bangladesh have slowly started preferring online channels,
as it is hassle-free, convenient, less time-consuming, and consumers get a larger variety of goods to
choose from.
67
12. References
News Articles
1. Report from The Daily Observer, https://www.observerbd.com/news.php?id=270557
2. Report on Bangladesh Frozen Food Market,
https://www.mordorintelligence.com/industry-reports/bangladesh-frozen-food-market
68
13.Appendix
A. Business Plan in a Nutshell

Company name: Atlas Frozen Food BD Ltd.
Location: Gulshan 2, Dhaka.
Net: 10 lacks (60% own,40%
loan)
Working Capital: 173500/-.
Type: Frozen food.
Our Vision: Our Vision is to operate chains of Frozen food outlets in strategic locations all round
Dhaka city and in major cities of Bangladesh.
Our Mission: To supply our end consumers with freshly processed frozen foods which are void of
chemical preservatives using state of the art facility and latest technology; a business that will not
only meet the needs of her clients but also supersede their expectations. Providing halal and fresh
food is our main concern.
Duration: 5 years.
Future Plan: Online delivery, website service.
Market Analysis: Collect primary data through questionnaire (survey), secondary data (statistic
Year book, Journals, Print media).
Technical: Order and payment, contact less payment, cash drawer.
Equipment’s: Freezer, Tee, & cutting board, knives, computer for office etc.
Forecasting:
5 years Forecast of Profit
Year Profit Growth Profit in Taka
1st Year 27,00,000-22,00,000 5,00,000

2nd Year Increase 20% of 1 year’s profit
st
(5,00,000+1,00,000) =6,00,000
3rd Year Increase 20% of 2nd year’s profit (6,00,000+1,20,000) =7,20,000
4 th Year Increase 30% of 3rd year’s profit (7,20,000+2,16.000) =9,36,000
5th year Total Increase 40% of 4th profit (9,36,000+3,74,400)=13,40,64,400

10,400
69
B. Questionnaire:
1. Gender
2. Occupation
3. Are you interested in ready-made frozen food?
4. Are you seeking ready-made food that saves you valuable time?
5. How many days do you want the foods to expire?
6. Will you accept if we supply new items in form of frozen e.g. fish burger?
7. How often will you use our foods?
8. How would you rate the value for money?
9. If you like our product will you recommend it to others?
10. Which items are most favorite to you?
Google sheet link:

https://docs.google.com/forms/d/e/1FAIpQLSecUaTeBivkaXOHuP8loiys7ZSNLEF5l0xUimYr
BRVS6rxGIg/viewform?usp=sf_link
70
C. Letter
30.12.22
Manager
Jupiter Shopping Complex
Road no. 37/A, Mirpur-2
Dhaka.
Dear Sir or Madam,
My name is Anindita Apsara Ghosh, and I am writing this letter to enquire about the possibility of
renting a freezing or frozen food shop in the specious and beautiful mall of yours located at the Mirpur-
2 main street that has just recently been built.
I am planning to open a shop for frozen food named “Atlas Frozen Food BD Ltd.” which would require
a large space, probably as large as 3,000 square feet, and that too has to be at a prime spot of your shopping
complex. And when I say “prime spot”, I mean to suggest that the shop has to be located in such a
position that it can be very easily visible and accessible from all directions. By the way, I would need
such a large space because I am also planning to expand by sea fish shop later with it.
So, I would like to know if you could provide me with some information about the availability of such
commercial space for me as per my requirements. I would also appreciate it very much if you could
possibly quote me a price to rent such a shop at your shopping complex.
I would like to hear from you soon.
Yours faithfully,
Anindita Apsara Ghosh
Manager
Atlas Frozen Food BD Ltd.
30/12/2022.
71
D. Price List per month:

Item name Unit Price per Unit (taka) Total Price (taka)
Chicken 100 kg 200 20000
Beef 60 kg 700 42000
Mutton 30 kg 800 24000
Rui Fish 15 piece/ 8 kg 300 (per piece) 4500
Tuna Fish 5 kg 1000 5000
Oil 10 liters 750 7500
Flour 20 kg 50 1000
Salt 15 packet 30 450
Chili Powder 1 kg 200 200
Onion 30 kg 30 900
Garlic 15 kg 70 1050
Ginger 15 kg 60 900
Cumin Powder 50 packets 80 4000
Garam Masala Powder 30 packets 50 1500
Meat Masala 30 packets 50 1500
Meat Tenderizer 5 liter 450 2250
TOTAL 116,750

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BUSINESS PLAN ON ATLAS FROZEN

Atlas Frozen Food BD Ltd.

DR. RANJAN KUMAR MITRA

Department of Accounting & Information Systems

Faculty of Business Studies

Sumaiya Akter Khanom 12044004

Umme Hafsa 12044009

Fatema Tuz Zohora 12044019

Kazi Shanila Nahreen 12044008

Date of Submission: 30/12/2022

30th December, 2022

Dr. Ranjan Kumar Mitra

Faculty of Business Studies, University of Dhaka.

Subject: Business Plan on Atlas Frozen Food BD Ltd.

outside of the class. Yours sincerely,

On Behalf of the group

Sumaiya Akter Khanom

1.2 Statement of Financing Need

loan from banks.

used in arriving at projected sales figures as shown by the chart below;

First Financial Year $100,000.00

Second Financial Year $300,000.00

Third Financial year $500,000.00

1.3 Product and Services

1.4 Statement of Confidentiality Report

Name (typed or printed) …………………..

3.2 Analysis of Competitors

 Pran-RFL Group Ltd.

 AG Agro Foods Limited.

 Kazi Farms Group.

Micro and Macro Economic Challenges to Overcome

Branded Frozen Food Market Share

Fig: Branded Frozen Food Market Share of Bangladesh

3.3 Market Segmentation

3.4 Industry and Market Forecast

Increasing Consumer Appetite and Acceptance

4.2 Size of the Business

4.3 Office equipment and Personnel

4.4 Background of the Entrepreneurs

5.1 Physical Plant

Additional Includes Condensing unit refrigeration

Contact Plate Freezer

Casing & Stainless steel casing and polyurethane insulation.

Functional Specification (Data based on using fish as the product)

FRW-600PF FRW-720PF FRW-

Number of 10 Tier 12 Tier 12 Tier

Tier Pitch 140mm 133mm 133mm

Dimension 3200 x 736 x 2057mm (H) 3200 x 736 x 3200 x

Functional Specification (Data based on using shrimp as the product)

FRW-600PF FRW-720PF FRW-1440PF

Number of Plate 10 Tier 12 Tier 12 Tier

Freezing Plate Size 2385 x 508mm 2385 x 508mm 2385 x 1016mm

Tier Pitch 140mm 133mm 133mm

Room Temperature -40°C

Condensing Unit 1 unit 15 H.P. 1 unit 15 H.P. 1 unit 30 H.P.

Dimension 3200 x 736 3200 x 736 x 2337mm 3200 x x

Flake Ice Plant

Production Capacity 500 KG-40000 KG/DAY

Processing Line (Custom-Made)

Product Category Food Processing Equipment

Item Fish Processing Machinery