Professional Documents
Culture Documents
TOGETHER WE CAN
PARTNERS
1. Abishek Gyawali
2. Anu Gyawali
3. Asha Shrestha
4. Bipin Khanal
5. Bimala Thapa
INTRODUCTION
2. With the increase of event planner service providers, there has also
been an emergence of best event planners that only best services regarding
many different kinds of events.
SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses
within the company, and describes the opportunities and threats that will
be facing by A5 Event Corp.
Strengths
Superior, specialized service offerings.
Well-trained, enthusiastic employees.
Strong relationships with complementary service providers.
Weaknesses
The focus of the corp. will be on each sectors so it may be difficult to
circulate these things in market.
The difficulty of generating awareness and visibility of the company in its
first few years of operation.
The inability to rapidly scale to meet large, unexpected increases in
demand.
SWOT Analysis
Opportunities
A growing market of companies that are outsourcing event
planning activities.
Being one of the first service providers focusing on all the sectors
with appropriate pricing.
Relatively low overhead.
Threats
A slump in the economy that could have a ripple effect on service
providers.
Future competition from existing service providers competing in
different but complimentary market spaces.
The inability to find qualified, high quality employees.
Marketing Strategy
A5 will be aggressively courting companies/households to win
future contracts. A5 will offer a superior service at a lower cost
due to specialization. By concentrating on a different areas, A5 will
become proficient at these services and perform the services
better than someone without the same level of expertise.
A5 will increase company visibility through a website, local
Chamber of Commerce networking, and participation in trade
shows. The website will be quite detailed and provide a visitor in-
depth information about the services A5 offers, the corresponding
high level of quality, and the cost savings that can be achieved by
using A5.
Marketing Objectives
1. Increase repeat customers by 7% per quarter.
2. Decrease customer acquisition costs by 8% per
year.
3. Generate increased awareness of services offered,
quantified by a 2% quarterly increase of unsolicited
service requests.
Financial Objectives
1.Profitability by year three.
2.Maintain steady, monthly growth.
3. Decrease training and logistics costs.
Target Market
A5 is providing services to all type of customers . We will be going after the
"social event market" which is an alternative market niche within the event
planning industry.
The customers will make contracts with A5 to plan and typically host an
event for them according to their need. Corporations will be turning to A5
to plan the events because:
1. It is cost efficient for a third party to plan the event. This is the case
because the third party only does event planning so they can plan and host
the event more efficiently.
2. The company does not have additional people who can be taken away
from their daily jobs, nor time to invest in an infrequent event.
Marketing Mix
A5’s marketing mix is comprised of the following approaches to pricing, distribution,
advertising and promotion, and customer service.
Pricing- The pricing scheme will be based on a per project estimate tailored to each
customer.
Distribution- A5's service's can be performed throughout the Rupandehi regional area,
determined by the needs of the customer.
Advertising and Promotion- Several forms of advertising and promotion will be used
including a website, partnerships/ networking with the Chambers of Commerce, and
participation at various tradeshows.
Customer Service- The company goes about the day-to-day operations with the belief
that 100% customer satisfaction is required in order to make the business a success. All
levels of the organization have been taught this and practice it.
Financials
As this event management corp. will be focusing on every sectors, the total budgets
essential for the establishing the corp. will be around 10 million. Initial investment will
basically go for advertisement cost and other training which will be essential for the
employees for being perfect in the competitors market.
Sales
11%
Advertisment
22% 45% Training
Logistics
Other
22%
Evaluation and Control
For the evaluation of our business we will measure our
actual task with those of standards. We also evaluate that
our business is going according to our plan or not. There will
be continuous feedback from the customer and take expert
advice too.
Control
1. Revenue- Both monthly as well as annual tracking.
2. Customer satisfaction.
3. Margins- A relative comparison between the services offered.
4. Percentage of new business relative to repeat customers.
Contingency Planning