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Play It With Charts

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Index
Arrows, 52–53, 60–61, 80–82 Components (Cont.)
Audience, 6, 12–13, 84 highlighting most important, 26
comparisons by, 26, 38 within 100 percent columns, 38–39
focus on one idea at a time, 8 patterns for, 106
large, 22, 100, 110 Concept(s)
reading ahead by, 72 charts, 2, 4, 5
Axes, 18, 110 conveyed by arrows, 52
visuals, ideas for, 114–119
Bar charts, 3 Correlation, 3, 76
horizontal, 26–27, 64, 96–97
item comparison as, 64, 68–69, 88–89 Data. See also Tabular data
sequence change for, 6–7 chart forms for, 10
vertical, plotting totals in, 64–65 charts, 2–3, 5
Base lines, 56, 96, 106 plotting, 64
Bullet points, 30–31, 52–53 relationships and charts v., 42
in tables, 64–65, 84–85
Certificate of completion, 120–121 Details, 100
Characteristics, presenting, 100 messages and, 6, 8
Chart(s). See also specific charts reducing, 26
categories, 2–4 Dot charts, 3
data, 2–3, 5
design of, 56, 68, 88 Flow, 4, 52–53
forms, 3, 10, 34 Footnotes, 88
goals of, 38
as handouts, 26, 72, 100, 110 Growth rates, 64–65, 92–93, 106–107
multiple, 8, 26, 106–107
reading, 110 Illustrations, for quadrants, 100–101
relationships and data v., 42 Images, 2, 12–13, 30
tabular data v., 18, 106 Index charts, 26
two-columned, 76–77 Information
Column charts, 3 communication of, 1–2
column headings’ relationship with, 60 less, for legibility, 8
labels on, 34–35 offering too much, 6
multiple, 106–107 reading, 76
range, 26 Interactions, 4
for time comparison, 10–11 Item comparison, 3
Columns as bar charts, 64, 68–69, 88–89
arranging sequence of, 64
headings, 60 Labels
removing blank, 18 on column charts, 34–35
vertical, horizontal bars v., 96 limiting, 38, 68
Company name, as logo-symbol, 30–31 reading, 68, 96
Comparisons. See also Item comparison redundant, 84
by audience, 26, 38 Layout space, making use of, 56
of competitor’s approaches, 8–9 Legends, 96
data charts for, 3, 26–27, 106 Legibility, 110
tables for, 106, 108 changes for, 18, 84
time, 10–11 less information for, 8
time series, 3, 88 multiple charts for, 26, 106
Components, 3 Leverage, 4
arrows for ease in reading, 80–82 Line charts, 3
dividing messages into, 110 for time comparison, 10–11

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Copyright © 2005 by Gene Zelazny. Click here for terms of use.
Maps, 84–85 Relationships
Matrix, 4, 10, 110 column charts with column headings,
Medium, selecting, 13 60
Messages, 13 data v. charts and, 42
chart forms for, 10 Reports, 22
details and, 6, 8
dividing into components, 110 Say It with Charts (Zelazny)
important elements of, 26 chart categories in, 2
in titles, 46, 56, 92 on charts v. data, 42
Movement, as concept, 52 ideas for concept visuals in,
114–119
Nonquantitative charts, 2, 4 nonquantitative visuals in, 4
Numbers visual presentation techniques in, 1
data charts for, 2 Scale, 88
lining up, 106 increasing, 38, 56, 68
plotting, 64 squeezing, 56, 64
reading, 42, 110 Scope, determining, 13
Segments
Objective, specifying, 13 comparisons in, 38
100 percent bar chart, 96–97 illustrations for, 100–101
100 percent columns, 38–39 pattern for, 110–111
Organization, in concept charts, 4 Slides
determining number of, 8, 26
Pie charts, 3, 68 increasing number of, 22, 72, 110
Plotting text, 12
data, 64, 92 Subtitles, 34
growth rates, 92–93 Summarizing, main points, 12
numbers, 64
ranges, 42 Tables
totals in vertical bar charts, 64–65 for comparison, 106, 108
values, 38 of contents, 12
Pluses and minuses data in, 64–65, 84–85
arrows for, 80, 82 Tabular data
waterfall charts for, 68 charts v., 18, 106
Presentations, 1 underneath time periods, 92–93
design attractiveness of, 46 Text slides, 12
goals for, 8 Themes, 30–31
paper v. visual, 6, 8 Time
steps for planning, 12–13 arrows for passage of, 52
Problem-solving stage, 6 periods, tabular data underneath,
Process, or flow in concept charts, 4 92–93
scale, squeezing, 56
Quadrants, illustrations for, 100–101 Time comparisons, 10–11
Quantitative charts, 2 Time series comparison, 3, 88
Titles, 30, 46, 56, 88, 92. See also Subtitles
Range(s) Tracker page, 12
column charts, 26 Trends, reading, 42
of growth, 64–65
plotting, 42 Values, 38, 92
Reading
ahead by audience, 72 Waterfall charts
charts, 110 comparing company and competitor with,
components, arrows for, 80–82 38–39
information, 76 for pluses and minuses, 68
labels, 68, 96 showing parts of whole with,
numbers, 42, 110 34–35
trends, 42 Words, concept charts for images and, 2

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