PRODUCT MARKETING BUDGET TEMPLATE

How to Use This Template

This template will A) help you plan your product marketing budget and B) let y
that projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding time periods and cat
Product/Market Fit, Product Testing, etc.) and totals will be calculated automat
then update the actual expenses to see how well you're sticking to your budget
identify how much you have left to spend each quarter.

Your projected and actual totals will automatically populate into the Year-to-D
chart, as well as the Product Marketing Year-to-Date Summary bar graph. U
to compare your budget to your actual spend, while monitoring the category br
you add your budget for each quarter, the Y axis will automatically adjust.

P.S. Wondering how product marketing affects your overall marketing budget? Take your
template and plug them into the MASTER marketing budget template.
mplate
eting budget and B) let you compare
ding.

ng time periods and categories (e.g.

ll be calculated automatically. You can
sticking to your budget and easily

ulate into the Year-to-Date Summary

Summary bar graph. Use this graph
nitoring the category breakdown. As
utomatically adjust.

arketing budget? Take your totals from this

mplate.
PRODUCT MARKETING BUDGET
Fill in your projected expenses here. Fill in your actual exp
(Those "100" entries are placeholders.) entries are placeholders.

Jan-YY Feb-YY

Budget Actual Budget

PRODUCT / MARKET FIT
Paid research 100.00 100.00 100.00
Competitive analysis 100.00 100.00 100.00
Focus groups 100.00 100.00 100.00
PRODUCT TESTING
User testing sessions 100.00 100.00 100.00
Testing software 100.00 100.00 100.00
PRODUCT RELEASES
Product management/release software 100.00 100.00 100.00
Launch event 100.00 100.00 100.00
Paid advertising 100.00 100.00 100.00
PR 100.00 100.00 100.00
CONTENT
White papers 100.00 100.00 100.00
Case studies 100.00 100.00 100.00
Product demo videos 100.00 100.00 100.00
TOTAL $ 1,200.00 $ 1,200.00 $ 1,200.00

Year-to-Date Summary Budget Actual Amount Left

PRODUCT/MARKET FIT $ 900.00 $ 900.00 $ -
PRODUCT TESTING $ 600.00 $ 600.00 $ -
PRODUCT RELEASES $ 1,200.00 $ 1,200.00 $ -
CONTENT $ 900.00 $ 900.00 $ -
TOTAL $ 3,600.00 $ 3,600.00 $ -

Your year-to-date totals will

automatically populate here.
ll in your actual expenses here. (Those "100"
tries are placeholders.)

Feb-YY Mar-YY Q1
Amount
Actual Budget Actual Budget Actual Left

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
$ 1,200.00 $ 1,200.00 $ 1,200.00 $ 3,600.00 $ 3,600.00 $ -

Product Marketing Year-to-Date Summary

$4,000.00

$3,500.00

$3,000.00
$4,000.00

$3,500.00

$3,000.00

$2,500.00

$2,000.00

$1,500.00

$1,000.00

$500.00

$0.00
Budget Actual
 Apr-YY May-YY June-YY Q2

Budget Actual Budget Actual Budget Actual Budget

0.00
0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
$ - $ - $ - $ - $ - $ - $ -

ar-to-Date Summary
 CONTENT
PRODUCT RELEASES
PRODUCT TESTING
PRODUCT/MARKET FIT

Actual
 Q2 July-YY Aug-YY
Amount
Actual Left Budget Actual Budget Actual

0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
$ - $ - $ - $ - $ - $ -
 Sept-YY Q3 Oct-YY
Amount
Budget Actual Budget Actual Left Budget Actual

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
$ - $ - $ - $ - $ - $ - $ -
 Nov-YY Dec-YY Q4
Amount
Budget Actual Budget Actual Budget Actual Left

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
$ - $ - $ - $ - $ - $ - $ -
 (Insert Year Here) Total
Amount
Budget Actual Left

300.00 300.00 0.00

300.00 300.00 0.00
300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00
300.00 300.00 0.00
$ 3,600.00 $ 3,600.00 $ -