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  • Casa Calidad

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    Israel Manfred Condori Rocha
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    The document discusses the design of a camera and lists several key components and features including low power consumption, an ergonomic design, automatic film advancement, and an automatic focus. It also includes two charts, one showing the direction of improvement and importance for different factors, and another comparing the current and future product to competitors on various market leverage factors.

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    CasaCalidad

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    The document discusses the design of a camera and lists several key components and features including low power consumption, an ergonomic design, automatic film advancement, and an automatic focus. It also includes two charts, one showing the direction of improvement and importance for different factors, and another comparing the current and future product to competitors on various market leverage factors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views1 page

    Casa Calidad

    Uploaded by

    Israel Manfred Condori Rocha
    The document discusses the design of a camera and lists several key components and features including low power consumption, an ergonomic design, automatic film advancement, and an automatic focus. It also includes two charts, one showing the direction of improvement and importance for different factors, and another comparing the current and future product to competitors on various market leverage factors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    DISEÑO DE CAMARA

    Tradeoffs

    Synergy 1,0
    Compromise -1,0

    Avance automático de película


    Consumo de electricidad bajo

    Componentes de aluminio

    Direction of Improvement
    Importance of the WHATs

    Our Current Product

    Improvement Factor

    Market Leverage Factor


    Exposición automática

    Our Future Product


    Maximize 1,0

    Competitive Analysis
    Diseño ergonómico

    Percent Importance

    Percent Importance
    Overall Importance
    Target 0,0

    Competitor 1

    Competitor 2
    Minimize -1,0
    Foco atomático

    Max = 27,8

    Min = 6,7
    10
    1

    9
    Direction of Improvement 1

    Ligera 1 3,0 5,0 2,0 3,0 4,0 4,0 1,4 4,2 23,3 1

    Fácil de usar 2 4,0 4,0 1,0 2,0 1,0 2,0 1,2 4,8 26,7 2

    Confiable 3 5,0 5,0 3,0 3,0 3,0 3,0 1,0 5,0 27,8 3

    Fácil de sostener firmemente 4 2,0 4,0 2,0 2,0 4,0 4,0 1,4 2,8 15,6 4

    Sin doble exposición 5 1,0 2,0 1,0 2,0 1,0 2,0 1,2 1,2 6,7 5

    6 6

    7 7

    8 8

    9 9

    10 10
    11,5 133,3

    14,1 163,3

    19,3 223,3

    28,2 326,7

    21,0 243,3

    Importance of the HOWs 1


    70,0

    Standard 9-3-1
    Percent Importance of the HOWs 2
    6,0

    Strong 9,0
    Max = 28,2 Moderate 3,0
    Percent Importance of the HOWs Weak 1,0
    Min = 6,0
    Competitive Benchmarking Results 4

    Our Current Product 5

    Competitor 1 6

    Competitor 2 7

    Targets for Our Future Product 8


    10
    1

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