Copy

CRO/Customer Marketing Manager

Translation

Copywriting

Customer Data Analyst

CRO Department

optional
Business Analyst

NO
Task for customer Description Task for business Draw a campaign Preparing brief for Brief for Corrections of
data analysis of the analyst diagram copywriting copywriting copywriting Final texts No
YES
campaign
tasks
hypothesis Is for
telemarketing telemarketing
included?
Email Marketing Manager

Mapping a
Task for creating Customer Analysis of
Campaign campaign steps
Data analysis Mapping tags Google Analytics timeline Campaign results by Report
diagram on customers'
Report updated tags
timeline

Business Process and

Adjustment/ creating procedure for
process
Business process Customer
changing incl. customer support
analysis Support on
procedure
IT developers

Minside and
Wiki
customer
support

Optional

NO

Setting up a Campaign
Technial analysis on Test the campaign
YES campaign on
on CRM/Ontraport
Telemarketing

Ontraport Ontraport
Is Are any Campaign
telemarketing new launching
included? functions
Other Departments

needed?

No
tasks
for
telemarketing
Google Analytics Developer

Set up new tags

on CRM

IT developing
(Ontraport and System
Text composition Testing
CRM integration, extension
Minside)
Customer Support

Optional

Settings on
Connectel Writing and Education of
Scripts
translating scripts telemarketing operators

Setting for Google Google

Analytics Data Studio
report

Education of
support agents