Different social media platform type of configuration exists, which are formed by the

different ways in which the core elements of social medial platforms come together.
Use real examples to describe and illustrate one of the three social media platform
types or configuration.
The way society define ‘social media’ mainly focus on networking or tools facilitating
conversation or collaboration. This concept of social media is more about social
networking sites, which is a network that allows sets of social actors to interact with
each other through a social structure. However, social media are much more than
making connection between actors. Social media can also be known as an approach
that takes seriously into account their technology features and economic objective
they pursue.
For example, according to Kaplan and Haenlein, social media is a category of
"internet-based applications that build on the theoretical and technological
foundations of Web 2.0 and that enable the creation and exchange of User
Generated Content" (Kaplan and Haenlein 2010). They define social media as
applications built on top of Web 2.0 infrastructure. Also known as a platform that
enable specific types of user interaction.
A social media platform is a technological organization of several components divided
into a reliable core, which often offers generic functionalities, and a collection of
specialized modules. Modules that can be altered, adjusted, and increased by the
platform's owners or by third parties, like users, developers, or advertisers or
associates.
Social media can be conceived as platform is because how particular technologies are
coupled with forms of user interaction with particular business objective. We can
distinct social media platform by observe the main business aim for the platform
built. One of the most widely use social media platform is content-based sites. These
sites are built to share creation and sharing of content. For example: music, videos,
posts, or blogs.
Take Facebook as an example. As of January 2009, Facebook have been registered
more than 175 million active users. To show how large Facebook is, the population of
Brazil is 190 million and the population of Germany is only 80 million. Now Facebook
is the world’s largest social media platform, it makes it easy for users to connect and
share with family online. Facebook even change how companies makes business.
With the extraordinary number of users, companies would be investing more on
digital marketing. Instead of previous ways of marketing their products.
Facebook also become a database for business to get insights of the trend of world.
The time of user to be engage have been rising recently. According to the research,
almost every user will spend at least 2 hours on Facebook. To view posts or liked,
shared, reacted to any kind of information. For user, with the engagement, they can
easily know what the trend is, and wouldn’t felt left out of society; for business, the
engagement allows them to measure the pulse of potential buyers.
With the explanation of social media platform and the example of Facebook. We can
see that social media platform not only enable us to study about the behavior of
users, it also enable us to understand how the whole internet ecosystem develops.