1EXECUTIVE SUMMARY

CMCKC investments is an already registered business entity located in Mwense

District. The business will be involved in selling drugs, cosmetics, and other
products to its respected customers. Mr. Chipongoma Andrew who is the
owner, will also be the Director. He will make all business decisions and carry out
management functions of planning, organizing, controlling, directing, coordinating
and leadership for the Drug Store. The business is founded on the principle of total
quality management and continuous improvement to ensure customers get the best
service that will be affordable to our customers. Focus will also be placed on
product and services differentiation as this is key for a startup entity like ours. Our
diversity factor will be the establishment of affordable high quality Drugs and
cosmetics services and matchless welcoming customer care.

Listening to every client concerns and styles our liveliness to customers’ approval.

We intentionally chose Mwense because the development is growing due to the

population bulk of the district. This will increase our sales and make us profitable
instantly we start our business. We will run our Drug Store services in the most
cost effective manner but ensuring that by so doing we do not compromise the
value of our service.

This business plan looks at all items required with regard to cost of purchasing
Drugs (Medicines), Drugs storage (fridge and air conditioners). Marketing
overheads (rent, transport, communication) and other hidden costs. The total cost
for the successful execution of the project is K85, 000.00 and these funds will be
obtained through the CDF loan fund.

All things being equal, the purchasing of the proposed equipment’s, drugs and
cosmetics services will be commissioned as soon as the project is funded.

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 VISION

To become a provider of top quality Drugs (medicines) and cosmetics services in

business and spread our bottom patterns to other townships throughout Zambia.

MISSION STATEMENT

To provide the highest Drugs and cosmetics services that is equal to value for the
customers money. We see ourselves to be among the top ten Drug stores related
providers by 2026.

CORE VALUES

 Integrity
 Professionalism
 Excellence
 Commitment
 Honest
 Customer care
 Ethical
 Responsible
 Transparency

OBJECTIVES

A number of goals will be put in habitation to serve as performance targets. These

will guide us in whatever we do.

Short Term Objectives

 Creation of three (3) direct jobs immediately we open the business

 To make annual sales of K150, 500.00 by FEBRUARY, 2023.

 Realizing a net profit of K200, 100.00 by December, 2023.

 To seek top mark value for money products

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 Long Term Objectives

 Opening another Drug store in Musangu and Kanyemba by

JANUARY, 2024.

 Getting on board corporate clients like Mwense trades training

institute, Ezed Mining and others. We intend to start providing our
services to these clients.

 Creating three (3) more jobs by January 2023 as expand the

business
BUSINESS OWNERSHIP

Mr. Chipongoma Andrew owns the business and will carry out all the management
functions and decision making. He will apply a “bottom up” management style of
getting inputs from customers and workers in decision making.

BUSINESS DESCRIPTION

Business Name : CMCKC INVESTMENT

Business Director : Chipongoma Andrew
Business Location : Mwense
Business Phone No. : 0974 541200/
Business Bank : Natsave
Business Bank Account No. :
TPIN :

ECONOMIC BENEFITS

 Job creation
 Tax contribution to the government
 Contribution to the Constituency Development Projects (CDP)
 More entrepreneurs will emulate us and jump in the development.

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 WHY I? HOW DIFFERENT AM I?

There being many other players in the market.

 I will offer quality Drugs and cosmetics at cheap prices. I will

intentionally sell our Drugs at slightly lower prices than our competitors.
 Use of an tremendous sales and advertising strategy
 Our rigidity to involve shoppers on any ones level.

BUSINESS LOCATION
We are located in Kalanga Market. This is a major area with enough spaces.
Although the cost of rentals are high, the planned benefits in large sales will
outweigh such costs. This location will give us a competitive advantage from our
rivals.

SERVICES RANGE
We will have Quality Drugs and cosmetics the prices will suit the pocket of our
customers.

COMPETITIVE COMPARISON

 Our task force of Drugs will be unmatched by our competitors

 Good customer care and rigidity in the way we do our business, together
with good and cheap prices. We will delivery service for every single
pocket of our customers.
 We will meet and exceed our customer opportunities.

MARKET ANALYSIS

Our market study has specified that there is great demand of Drugs and cosmetics
services in Mwense. Though a number of Drugs and cosmetics are available, the
demand is still very high. Further, it has been revealed that the big players in the
business have been exploiting customers by charging unreasonable prices on such
services. We as an extraordinary business man on the market want to come in and
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supply customer’s quality, comfortability and affordability. Our customers will
pay less for more. The neutral is to have a new customer and ensure they come
back for future repeat purchases. We will achieve this by putting a good customer
care plan in place. The response for Drug Store services which is projected to keep
on increasing will give us good growth visions in Mwense.
Market Segmentation

We are targeting both individual and corporate clients.

Pricing Strategy

Our prices will depend on anything the market services will be at any actual time.

To quickly penetrate the market, we will, however, sell our services at slightly
reduced prices (but this will not affect our profit)

SALES AND MARKETING STRATEGIES

 Personal selling through word of mouth

 Use of the internet on platforms such as Facebook and other commercial
groups
 Delivery of advertising material and catalogue to our future customers
 Deals of discounts to faithful massive shoppers
 Item on fair pages/calendars
 Broadcast on local radios over the Drugs (medicines) store and cosmetic
services offered.

MANAGEMENT AND HUMAN RESOURCES

Management
A good supervision structure will be placed in to ensure the business is run in a
real and proficient style that supports business development.
Mr. Chipongoma Andrew will head the trade and self-discipline management jobs
and make results. A squad of experienced workers drive support to the director to
ensure the business is a success.
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Management will also make sure that workers are motivated by compensating
them good earnings that remain sustainable and setting the correct people in the
exact jobs. A motivated squad of workers is main creation of growth in any trade.
This also brands workers to be more willing to stay with the business and things of
stealing are reduced.

Human Resources
These are the most main effects in any business, huge or minor. They are keys to
the success of every business, not like technology or effects, they cannot be take on
board and they abstain emotional state.
He will give our workers correctly and pay them decent salaries. At his beginning
I will employee (2) worker on a permanent basis /agreement.

Cashier 1
Duties and responsibilities

 Gathering and receipting all money gathered from sales

 Providing of invoices and record files
 Helping the director in nursing record levels and counselling or
reorganizes so
 Making bank deposits as directed by the director. This will be
done regularly to avoid the threat of keeping money in the shop.
Cashier 2
Duties and responsibilities

 Welcoming all the clients that walk in the Drug Store.

 Doing some shopping e.g repetitive purchasing of everyday minor
necessities of the business such as talk time, purchasing of Zesco
electricity units etc
 Any other duties as assigned by the director
ORGANIZATION STRUCTURE
DIRECTOR

CASHIER (02)
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 SALARIES PER MONTH

DESIGNATION QTY QUALIFICATION SALARY (K)

Cashier 02 Skilled 2,500.00

TOTAL WAGE BURDEN PER MONTH 5,000.00

RISK SENSITIVITY
Price Wars

 But our offer of value products at cheap prices with a rigidity of

attending to our customer concerns and wishes will enable is not,
fair such potential threats. We are confident the business location
is very favorable also such potential risks do not pose any threat to
us.

COMPETITOR/SWOT ANALYSIS
We look for a number of players in the targeted market some of whom big and
well established. Therefore, we will conduct a SWOT investigation to assess the
business environment.

SWOT (Strong point, Faults, Chances and Pressures) is a business analysis

technique of breakdown how a business is performance in relation to its business
location. The location in this perspectives is the competition. SW (Strengths and
Weaknesses) are internal issues while OT (Opportunities and Threats) are external
issues. Interior issues include a respectable sales and advertising policy or location
while external factors include nonstop demand for a product/service and
technological questions.

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 SWOT ANALYSIS

STRENGTHS WEAKNESSES
 Good locality in a major zone  New on the market
 Welcoming workers and more good  We common places
customer care contest strongly on price
drops as we are yet to be
famous
 Cheap prices  Discovery of new
customers
 Good sales promoting
 Methods
OPPORTUNITY THREATS
 There is nonstop demand for  Lack of funds to buy drugs
drugs(medicines) and cosmetics and cosmetics
 Business decline that can
affect purchasing power of
customers
In current business competition is very health as it leads to developments in
product/service supply. It leads to innovativeness. This ultimately trickles
miserable to the en worker (the purchaser) who profits through:-

 Cheap prices
 Quality products and services
 Customer care
 Convenience and reading open products/services
 Choice
OPERATING PLAN
I intend to borrow a total sum of K85, 000.00 from the CDF loan fund. This will
carter for the purchase of drugs and cosmetics.

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 OVERHEAD COSTS / MONTH

ITEM ESTIMATED COST (K)

Water 150
Electricity 150
Other 100
Transport 3,000
Communication 300
Marketing 300
Rent 1,500
TOTAL MONTHLY OVERHEAD 5,500

ITEMS ESTIMATED COST

(K)
Fixed assets requirements
Equipped (Drugs and cosmetics) 77,000

INITIAL WORKING CAPITAL REQUIREMENTS:-

salaries 5,000
Overhead costs 5,500
TOTAL ROUNDED OFF FUNDS NEEDED TO
COMMISSION THE PROJECT 85,000.00

TOTAL PROJECT COST

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 FINANCIAL PROJECTIONS
Income Statement for the Year Ending December 2023
K
SALES 85,000.00

Purchases (Drugs and Cosmetics) 74,500.00

GROSS PROFIT 100,000.00

Less Expenses 5,000.00

Salaries 60,000.00
Overhead Costs 180,000.00

NET PROFIT BEFORE TAX 180,000.00

Tax 12,000.00

NET PROFIT AFTER TAX 103,000.00

After one year of trading the business will make an annual Net Profit of K103,
000.00 which converts to 45% of annual report over-all sales. We will be able to
pay all the economic duties on time, and still continue working.
The incomes drive in fact remains greatly developed since us intentionally elite
minimal trades analyses in instruction not to overcast profits. In year two we will
apply part of the profits to open another shops and buy variable drugs (medicines)
and cosmetics for the community sufficient.

CONCLUSION
Our business will be run in a cost effective manner and on continuous
improvement principles:
Our projected sales and profits will be realized because we will ensure we
strategically choose a good business location with a huge human traffic. To ensure
our workers do not rip-off, the Manager will control the cashier to observe the
sales and cashing trend. This Drugs and Cosmetics, all things being equal will be
viable and profitable. Therefore, we will take the business risk that is well
calculated to invest in the proposal.

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