Unit 1, 4, 6, 9, 10, 11

Unit 1:
Brand is an intangible value of an organization including its name, term, sign,
symbol, design and others which are to identify its goods, service different
from those of competitors.
Intangible (a) = invisible
Like / Famous for its reputation / High quality / Have a various range of
design / Fashionable nowadays
Dislike/ Unnecessary / Expensive price for some normal products / a product
having full functions is enough for my demand, and it appears widely on the
market -> have a variety of choices about designs, also acceptable prices
Liking: guaranteed of quality, attract attention, impress people, reliable,
stylish and have a good design
Dislike: get free advertised to firms, boring for same design, don’t want
people to think she’s trying to impress through logos
Endorsement (n) = fact confirm
Market leader: the best-selling product or brand in a market
Market research: information about what consumers want or need
Market share: the percentage of sales a company has
Market challenger: the second best-selling product or brand in a market
Market segment: customers of a similar age, income level or social group
( phân khúc khách hàng )
Brand: 2. Brand loyalty
3. brand stretching
4.brand image
Product: 5. Product endorsement
6. product lifecycle
7. product range
8. product placement
Market: 9. Market leader
10. market segment
11. market challenger
12. market research
N-concious: am hiểu về lĩnh vực gì đó
1.
2. subsidiary
3. hold on a minute, transfer u to supervisor – call centre
4. finish the assignment on Friday – distribution centre
5.the production line on full capacity – factory/plant
6. the board director - headquarters
7. email HQ, find out about the design for new windows – outlet
8. working on repair at the moment – service centre
C/37
2. Support customers’problems, answer phones call from customers
3. Recruiting and training employees, staff
4. Developing and implementing plans, strategies for increasing in sales,
revenue and advertising problems.
5. Manufacturing products and services.
6. Deal with numbers, statistics involving money of the firm
7. Board of directors and managers, leading the firm, deal with the paper
works and document files
8. Deal with problems, cases involving laws
9. Manage the process in transfering goods
10. Creating and improving a good, well-known images for the firm
11. Working with the technical things, internal programs of the firm

Hierarchical (a): Thứ bậc, đa bậc

Pension (n): Tiền hưu
Market-driven (n): Theo xu hướng thị trường
Initiative(n): Đề xướng, sáng kiến
Controversial (a): Mang tính tranh cãi
Outsourcing business (n): Cty kinh doanh cung cấp dịch vụ ngoài
To be keen on sth = to be excited about sth
Go into the red: tình trạng thiếu hụt
Overdraft facility: Thấu chi ( chi tiêu quá mức; cash in < cash out )
Recession (n): khủng hoảng kinh tế ngắn hạn
Depression (n): khủng hoảng kinh tế dài hạn
Stock market = stock exchange
Profit margin : Tỉ suất lợi nhuận
Dividend: Cổ tức
Annual turnover: doanh thu hằng năm
Hedge fund ( Quỹ bảo hộ ): type of investment that can make a lot of profit
but involves a large risks
Derivatives: phái sinh
Import > Export -> Deficits: Thiếu hụt
Export > Import -> Surplus: Thặng dư
Penetrate: Sự thâm nhập
Degradation: Sự suy thoái, tàn phá
Subsidy: trợ cấp
Embargo: Cấm vận
Regulatory and administrative barriers: rào cản, quy định chính phủ
1/ send / will receive
2/ do / will improve
3/ find / will give
4/ will go / have
 Unit10: Ethics
Business ethics is about being honest to your customers, society, employer
and employees ( social responsibility, trust, connection, honesty, integrity –
chính trực, commitment, transparency – minh bạch, core values, reliability )
The set of moral rules that govern how businesses operate, how business
decisions are made and how people are treated

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