Professional Documents
Culture Documents
MODULE DESCRIPTION: This module covers knowledge, skills and attitudes that are required to establish
and develop a business operation from a planned concept. It includes researching the feasibility of
establishing a business operation, planning the setting up of the business, implementing the plan and
reviewing operations once commenced.
LEARNING OUTCOMES
At the end of the module the trainee will be able to:
LO1: Identify business opportunity
LO2: Identify personal business skills
LO3: Plan for establishment of business operation
LO4: Implement establishment plan
LO5: Review implementation process
LO6: Develop one’s own business plan
A business opportunity may be defined simply as an attractive investment idea or proposition that
provides the possibility of a monetary return for the person taking the risk
A good idea is not necessarily a good business opportunity.
So, what turns an idea into a business opportunity?
Distinction between ideas and opportunities
A good idea is not necessarily a good business opportunity. Consider, for example, that over 80% of all
new products fail. So, what turns an idea into a business opportunity?
To put it simply in economic terms, Income must exceed Costs to earn a Profit.
The characteristics of a good business opportunity need to be carefully examined.
Characteristics of a good business opportunity
To be a good business opportunity, it must fulfill, or be capable of meeting, the following criteria:
a. Real demand: responds to unsatisfied needs or requirements of customers who have the ability to purchase
and who are willing to buy
b. Return on investment, provides acceptable returns or rewards for the risk and effort required
c. Be competitive: be equal to or better (from the viewpoint of the customer) than other available products or
services
d. Meet objectives: meet the goals and aspirations of the person or organization taking the risk
e. Availability of resources and skills: the entrepreneur is able to obtain the necessary resources.
Marketability
Availability of raw materials & other inputs
Ease of implementation
Financial ability of the entrepreneur
Consistency with government prior
2. Micro Screening Criteria
a) Marketing Viability d) Environmental Viability
b) Technical Viability e) Ecological Viability
c) Financial Viability
a) Marketing Viability
Target market for the products and why would customers buy the product
Size and growth rate of target market
The level of actual market demand and anticipated future market potential
Demand and supply situation, factors and trends
Direct and indirect competition
Marketing Practices
b) Technical Viability
Technology & its source Infrastructure and Facilities
Machines and equipments Location & layout of site,
Production process building & plant
Raw Materials, power & other
inputs
c) Organizational and Management Viability
Abilities, competencies, skills, experience, values and motivations of management/key officers as
per the requirements of project.
Sketch personnel requirements: what people will be needed now, in a year, in the long term?
What skills and qualifications are required and what financial implication results?
d) Financial Viability
Project startup capital
Sources of financing/capital
Balance sheet projections
Cash flow projections
Profitability/Income projections
Break even analysis (BEA)
Expected return on investment (ROI) & its viability for the entrepreneur (Cost benefit
analysis
e) Environmental Viability
What are the types of effluents and release generated?
What needs to be done for proper disposal of effluents and treatment of emissions?
Will the project be able to secure all environmental clearance and comply with all statuary
requirements?
f) Ecological Viability
What is likely damaged caused by the project to the environment?
What is the cost of restoration measures required to ensure that the damage to the environment
is contained within acceptable limits?
3. SWOT analysis
Strengths: Strengths are within the control of the entrepreneur and they occur at present. Strengths
should be capitalized and harnessed to make weaknesses redundant.
Example:
Technical expertise
New improvements of product
Good network with customers
Managerial experience
Superior technology
Distribution system
Product features (utility durability, etc.)
Weaknesses: Weaknesses are within the control of the entrepreneur; they occur at present. They are
"lack of...", "missing...", or weak points. As far as possible, weaknesses should be eliminated!
Example:
Weak selling effort
Lack of working capital
Inexperienced managers or employees
Technological obsolescence
Opportunities: Opportunities are positive or favorable factors in the environment which the
entrepreneur. They are, however, mostly beyond the control of the entrepreneur. They are different
from strengths in the sense that strengths are positive internal factors of the business.
Example:
Few and weak competitors Favorable government
No such products in the market policy/programs
Rising income of target market Availability of technical
Poor design of product assistance
Scarcity of product in the Low interest rate on loans
locality Access to cheap raw material
Growing demand for the Adequate training opportunities
product
Threats: Threats are negative or unfavorable external factors in the environment and normally beyond
the control of the entrepreneur. They adversely affect the business, if not eliminated or overcome.
Threats differ from weaknesses in as much as they are beyond the control of the entrepreneur. Both
have a negative impact on the business.
Example:
Hanging government Poor infrastructure
regulations Rising costs of raw materials
Raw materials shortages Too much/Unhealthy
Insufficient power competition
Corruption Government bureaucracy
1.2. Preparing Feasibility study
What is a Feasibility Study?
The feasibility study is an evaluation and analysis of the potential of the proposed project which is based on extensive
investigation and research to support the process of decision making.
Why Are Feasibility Studies so Important?
The information you gather and present in your feasibility study will help you:
List in detail all the things you need to make the business work;
Identify logistical and other business-related problems and solutions;
Develop marketing strategies to convince a bank or investor that your business is worth considering as an
investment; and
Serve as a solid foundation for developing your business plan.
Market research may make the difference between the right and wrong decisions that affect sales. It may
reveal unfilled needs, suggest marketing strategies or identify the competition's strengths and weaknesses.
Business cannot afford poor decisions.
Market research:
1) identifies customer needs and wants;
2) Determines if the product or service meets customer needs;
3) Identifies potential target markets; and
4) Determines the best advertising technique for each customer group.
Market research involves activities designed to obtain data about the market and falls into two main
categories.
Primary research .
Secondary research .
Impact of Technology on Business
Prioritizing Risk
After the risks have been identified, they must be prioritized in accordance with your assessment of their probability.
Managing Risk
Insurance is a principle safeguard in managing risk, and many risks are insurable.
Business risk describes the problems a company potentially encounters in the course of daily operations.
Assessing and reducing risk typically involves utilizing technology to understand, monitor and control risk.
Once you identify and prioritize business risks, techniques to handle it include transferring the risk
elsewhere, avoiding the risk, reducing the negative effects or accepting the consequences of the risk.
Step 1: Analyze the source of potential internal or external triggers that can cause problems.
Step 2: Analyze problems you perceive are threats to your business. &Prioritize.
Step 3: Determine which events may adversely impact project teams.
Step 4: Examine different scenarios that may occur in your business.
Step 5: Break down possible risk sources to reveal why they may occur .
Step 6: List common risks associated with conducting business in your industry. ..
Step 7: Create a chart or table to help you identify factors with increase or decrease risk occurrences. .
Step 8: Categorize risks to take appropriate and efficient action could cause catastrophic data loss.
Step 9: Create a risk register document, which acts as a permanent record of your concerns.
LO3: Plan for establishment of business operation
3.1. Determining business structure and operations
There are a number of different business structures to choose from when starting a business. It’s important to
understand the pros and cons of each, and it’s not a bad idea, if you’re not completely comfortable with your
choice, to consult with an attorney or accountant.
Advantages
Disadvantages
Partnership
Advantages
Ease of formation
Low startup costs
Additional sources of venture capital
Broader management
Limited outside regulation
Disadvantages
Advantages
Limited liability
Flexible management structure and ownership
Continuous existence
Legal entity
Easier to raise capital
Disadvantages
Corporation
Advantages
Limited liability
Specialized management
Ownership is transferable
Continuous existence
Legal entity
Easier to raise capital
Unity of action account having centralized authority in board of directors
Disadvantages
Closely regulated
Lack of continuity
Charter restrictions
Extensive record-keeping necessary
Double taxation, except when organized as an “S” Corporation
Difficult to liquidate investment
How to Determine the Best Organizational Structure
Determining the organizational hierarchy that best suits your company includes analyzing how your business
operates. Use the output of your analysis to design your organizational structure. Enable your employees to
accomplish their work most effectively. Small companies tend to require less structure than larger ones. So,
make your decisions based your company size and task complexity. If you choose a formal structure, all
people doing similar jobs tend to be in the same department. For example, all accountants should report to
the Accounting Department. Less formal organizations do not use many controls and form an organizational
structure based upon more flexible organization.
3.2. Determining human and physical resources
What is the difference between Human Resources and Administration?
Human resources
Human Resources are only a branch or department of the entity.
Human resources are people, seen from the point of view of an organization trying to get valuable
work from those people.
Human resources refer to people.
The professional discipline and business function that oversees an organization's human resources is
called human resource management (HRM, or simply HR).
Human resource management
Human resource management (HRM or simply HR) is the management process of an organization's
workforce, or human resources. It is responsible for the attraction, selection, training, assessment, and
rewarding of employees.
Natural resources
Natural resources are resources found in nature, such as fresh water.
Natural resources are naturally occurring in the world such as water or wood. .
A natural resource is a physical thing that is limited in it's availability and is in it's natural state. Air, plants,
water, fossil fuels, and animals are all examples of natural resources.
What Is the Meaning of Physical Resources?
In business, physical resources may also be called factors of production. These include human, physical, financial, and
knowledge factors. Basically, physical resources are anything that provides a firm with the means to perform its
business processes.
An effective recruitment strategy will ideally take the form of a physical document – and in order to be most
useful, must be developed in line with the overall business strategy.
3. Identify which business goals and which business units you wish to impact.
4. Identify any possible (future) changes to the internal or external business environment.
6. Select between the traditional “narrow” recruiting strategy and a broader talent managementapproach. In
addition to the traditional functions of recruiting, a talent management strategy also encompasses:
Marketing
Marketing: the activities that are involved in making people aware of a company's products, making sure
that the products are available to be bought, etc. The management process through which goods and services
move from concept to the customer. It includes the coordination of four elements called the 4 P's of
marketing:
(1) Identification, selection and development of a product,
(2) Determination of its price,
(3) Selection of a distribution channel to reach the customer's place, and
(4) Development and implementation of a promotional strategy..
Full Definition of MARKETING
1. The act or process of selling or purchasing in a market
2. the process or technique of promoting, selling, and distributing a product or service
3. an aggregate of functions involved in moving goods from producer to consumer
Marketing management.
Marketing Managements the process allocating the resources of the organization toward marketing
activities.” Thus, a marketing manager is someone who is responsible for directing expenditures of
marketing funds.
The Functions of a Business Operations
Business operations are the basic activities and operations of a business' function. A business operation is
considered something entirely different from a business project, as a business operation concerns basic day-
to-day functioning for generating profit and revenue, .
A business operates generally in terms of three primary functions: generating income for the business,
making business property and assets more valuable, and ensuring that the value and income of the
business so far is unlikely to be lost. Any given business operation, then, will likely be focused on
one of these three core principles.
The outcome of business operations is the harvesting of value from assets owned by a business. Assets can be either
physical or intangible. An example of value derived from a physical asset, like a building, is rent. An example of value
derived from an intangible asset, like an idea, is a royalty. The effort involved in "harvesting" this value is what
constitutes business operations cycles.
Monitoring is all too often seen as something that is imposed by others external to the implementation
process. This is particularly the case where funding is received from external partners who impose their own
monitoring systems to ensure their funding is being spent appropriately. In such cases, it is often not unusual
for the funding agency's monitoring to be the only form of monitoring undertaken. However, this may not
meet the response team’s needs as a means of identifying problems and making changes. You should pay
careful attention to establishing monitoring systems that will reflect the reality of the implementation process
and provide timely and meaningful measures.
The extent to which detailed monitoring systems are required will largely depend on the response leader’s
level of involvement. You should address a number of factors in the monitoring, and these will largely focus
on the “constraints” noted earlier—time, costs, other resources, and quality. Issues to consider in monitoring
include the following:
Making Changes
There are two routes to making changes, which depend on the nature of the problems that are experienced–
replanning and redesigning:
The final stage in the implementation process is the learning process that you should associate with
responses. The process of implementing interventions usually brings with it a great deal of knowledge and
experience, which will be transferable to either other assignments, or to implementing the same responses in
other contexts. All too often, this knowledge and experience resides with the response team’s individual
members and is not shared with the wider organization
In this page you can find information that underpin transparency and effectively support the procedure for
good completion of financed projects. This information, which is very useful for agencies such as those of
the E.U., the Ministry of Finance as well as other agencies that implement or monitor the implementation of
OP within the framework of the 3rd CSF, involves the following:
1. Final Beneficiaries’ Obligations
2. Monitoring of the Physical and Financial Progress of Operations
3. Monitoring Process
Developing and Implementing Monitoring and Evaluation Processes
Development processes take place within a dynamic environment which can threaten their effectiveness and
efficiency. Understanding and responding to this environment is key to making development work.
Often the tools and processes that people and institutions have at their disposal to monitor these changes and
evaluate the effectiveness of their attempts to address these changes are inadequate.
Many monitoring and evaluation (M&E) strategies are rigid and adopt a “one-size-fits-all” approach. Few
M&E systems link a review of the actions and impacts back to the policy and planning processes to improve
future development efforts.
Institutional M&E approaches tend to emphasize a control and “policing” role and are seen as a threat by
those being evaluated, instead of being perceived as an opportunity to learn lessons, adapt action and achieve
better outcomes.
M&E, if done effectively, is a valuable tool for enhancing support and development processes, for creating
voice and for enabling shared learning.
Definition of ‘Lease’
A legal document outlining the terms under which one party agrees to rent property from another party.
Two sets of performance metrics are closely monitored. The first set defines the performance experienced by
end users of the application. A good example is average response times under peak load. Notice there is two
components here. The load is the volume of transactions processed by the application, e.g., transactions per
second, requests per second, and pages per second. The response times are times required for an application
to respond to user actions at said load. Without load, most of the applications are fast enough, which is why
programmers may not catch performance problems during development.
The second set measures the computational resources used by the application for said load, indicating if there
is adequate capacity to support the load, as well as possible locations of a performance bottleneck.
Measurement of these quantities establishes an empirical performance baseline for the application. The
baseline can then be used to detect changes in performance. Changes in performance can be correlated with
external events and subsequently used to predict future changes in application performance.
We can measure how prolific a baseball player is, how profitable a company might be and how effective a
salesperson is at his craft. But when it comes to measuring a company’s progress in achieving organizational
targets, we often make glaring errors.
Rarely do we measure the right things for the right reasons. Rather, we choose the wrong metrics to track the
wrong trends, measuring progress with flawed data.
Once data have been collected and shared with staff as a whole, decisions can be made about how to
improve. All staff members can be involved in identifying strategies or interventions for improvement. Staff
should focus on
Resource allocation. .
Conditions causing differences in therapist outcomes. .
Factors that indicate program success.
Improvements in program structure. .
A retrospective study. .
5.4. Completing and keeping necessary records
What is a Record?
A record is a document, data, set of data that is created or received in the course of an organization’s
business that:
Therefore, a record is “…any document, device, or item, regardless of physical form or characteristic…”
that has been created or received in the course of a University department/unit/organization’s business that
meets the criteria of content, structure, fixity, context as discussed above, and is maintained as evidence of
the organization’s activity(s).